Ashley Elizabeth Biven

424 A Park Avenue Lexington, KY 40508 (502) 295-2226 ashleybiven@gmail.com Experience Assistant Event Coordinator at the Thoroughbred Center, a Keeneland property, Lexington, KY Jan. 2011 to Present y Optimizes sales of facility through calls, meetings and on-site presentations with potential clients. y Plan and coordinate events in respect to facility needs, budget, food & beverage, rental needs, staffing, dcor, setup and overall logistics. y Secures all the necessary approvals and requirements prior to events through contract negotiation and appropriate paperwork. y Works closely with other departments and acts as a liaison between clients and vendors pre and post to ensure the overall success of each event and maintain customer satisfaction. y Responsible for marketing including events, promotional pieces and development of social media sites. y Responsible for handling all areas of the gift shop including, inventory, set ups, displays, stocking, promotions and sales progress. Special Events Coordinator at Bluegrass Community and Technical College, Lexington, KY March 2011 to July 2011 y Planned and coordinated college events in respect to budgets, facilities, venues, dcor, technology, catering, equipment, logistical requirements and other related issues. y Worked closely with the Marketing Department to create and develop targeted promotional pieces. y Completed and prepared contracts, payment documents and appropriate paperwork while coordinating with respective departments in the college. y Monitored and coordinated budget activities while preparing internal reports for management and administering the purchasing for the unit. Event Coordinator at Awesome Inc., Lexington KY Aug. 2010 to April 2011 y Organized and executed five events in four months targeted at entrepreneurs including all of event marketing. y Responsible for event promotion including writing news releases, articles, blog entries, and social media content; creating flyers, banners and booklets; and creating media involvement. y Wrote documents to be sent to clients and vendors including detailed informational packets, application forms, proposals and one-pagers. Public Relations Assistant for the Girl Scouts Wilderness Road Council, Lexington KY Sept. 2009 to Oct. 2010 y Point person in the implementation of a new branding strategy targeting the entire council. y Created the template for all members and volunteers to reference as a main tactic in implementation of a new branding strategy. y Responsible for writing new releases, research, proofreading, maintaining media impressions, setting up and preparing for meetings and attending promotional events. y Developed annual promotional pieces including newsletters, e-news and brochures. y Updated and maintained media contacts including in and out of station interviews, calls and delivering sample products. Account Executive Assistant for Creative Alliance, Louisville, KY Summer 2010 y Worked on details of multiple clients accounts advertising and promotional campaigns. y Created and tested websites, booklets, and social media outlets. y Led research of companies, competitors, industries and economies to create situational analysis for presentation to clients Education University of Kentucky Aug. 2007 to Dec. 2010 Bachelors of Science in Integrated Strategic Communications, emphasis in public relations Minor: Business y 3.6 GPA; 2008, 2009 and 2010 Deans List Kappa Kappa Gamma Sorority, Public Relations Student Society of America, DanceBlue Community Marketing Team