PMAR01-6
Introduction Session
Presentation outline
• Introduction
• House keeping
• Module outcomes
• Module topics
• Assessments & Ms Teams sessions
Welcome to Marketing Management Practice
• The module covers fundamental principles of marketing activities within a
company.
• Academic Owner: Charlotte Mnguni – [Link]@[Link]
House Keeping
Module Outcomes
1. Integrate current developments into marketing management.
2. Apply ethics principles in marketing.
3. Identify creative solutions to address contemporary marketing management
problems.
4. Draft and implement a marketing plan.
Module Topics
• Topic 1: Introduction to the marketing environment and CRM
• Topic 2: The Marketing Mix
• Topic 3: STP and Consumer Buying Behaviour
• Topic 4: Marketing channels and retailing
• Topic 5: Marketing Management Strategies
• Topic 6: International marketing, sustainability and ethics
Exam Structure
PART A
Section A: 35 marks
Type of questions Marks
Multiple Choice Questions 15
Match column A and B 20
PART B
Section B: 15 marks
Paragraph questions 15
Section C: 20 marks
Case study questions 20
TOTAL: 70 MARKS
MS Teams sessions
• I urge you to attend the live overview sessions
• Make sure that you work on your assignments on time.
• Check your deadlines and diarise them.
