COMPANY PROFILE Vodafone Group Plc Type Public (LSE: VOD,NYSE: VOD) Founded 1983 asRacal Telecom, independent

1991 Headquarters Newbury, England, UK Key people Vittorio Colao, CEOSir John Bond, ChairmanJohn Buchanan, Deputy Chairman Industry Mobile telecommunications Products Mobile networks, Telecom services, Etc. Revenue 35,478 million (2008) Operating income 10,047 million (2008) Net income 6,756 million (2008) Employees 72,375 (2008) Website www.vodafone.com.

7| Page Study of the Behavior of Telecom Retailers offered to its customers. And this is the reason that the customer base of thecompany Vodafone Essar Limited has been increasing at a very rapid pace. Thecompany is planning to launch low price cell phones in the country and alsoexpand its operations. This is sure to help the company Vodafone Essar to growand prosper even more in the future.Vodafone Essar, previously Hutchison Essaris a cellular operator in India that covers 23 telecom circles in India[1] . Despitethe official name being Vodafone Essar, its products are simply brandedVodafone. It offers both prepaid and postpaid GSM cellular phone coveragethroughout India with good presence in the metros. Vodafone Essar provides2.75G services based on 900 MHz and 1800 MHz digital GSM technology,offering voice and data services in 23 of the country's 23 licence areas. It isamong the top three GSM mobile operators of India. Ownership Vodafone Essar is owned by Vodafone 52%, Essar Group,33% and other Indiannationals, 15%.On February 11, 2007, Vodafone agreed to acquire the controlling interest of67% held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, pippingReliance Communications, Hinduja Group, and Essar Group, which is the ownerof the remaining 33%. The whole company was valued at USD 18.8 billion.[2] .The transaction closed on May 8, 2007.In December 2006, Hutch Essar re-launched the "Hutch" brand nationwide, consolidating its services under a singleidentity. The Company entered into agreement with

NTT DoCoMo to launch i-mode mobile Internet service in India during 2007.The company used to benamed Hutchison Essar, reflecting the name of its previous owner, Hutchison.However, the brand was marketed as Hutch. After getting the necessarygovernment approvals with regards to the acquisition of a majority by theVodafone Group, the company was rebranded as Vodafone Essar. Themarketing brand was officially changed to Vodafone on 20 September 2007.OnSeptember 20, 2007 Hutch becomes Vodafone in one of the biggest brandtransition exercises in recent times.Vodafone Essar is spending somewhere inthe region of Rs 250 crores on this high-profile transition being unveiledtoday.Along with the transition, cheap cell phones have been launched in theIndian market under the Vodafone brand. The company also plans to launch co-branded handsets sourced from global vendors as well. A popular daily quoted aVodafone Essar director as saying that "the objective is to leverage VodafoneGroup's global scale in bringing millions of low-cost handsets from across-the-world into India."

8| Page Study of the Behavior of Telecom Retailers Incidentally, China's ZTE, which is looking to set-up a manufacturing unit in thecountry, is expected to provide several Vodafone handsets in India. Earlier thisyear, Vodafone penned a global low-cost handset procurement deal with ZTE.In 2008, Vodafone acquired the Licence in remaining 7 circles and has started itspending operations in Madhya Pradesh/ Chhattisgarh with its headquarters at,Bhopal as well as in Orissa, Assam, North East and Bihar.India operations continue to contribute significantly to the Vodafone Groupfinancial performance. The JV with Essar in India witnessed revenues of 2.6billion pounds for last fiscal at 41.6% growth. Voice revenues grew by 42.2 % to2.2 billion pounds while revenues from messaging totalled 85 million pounds at25 % growth. Data revenues surged by 42.3 % to 148 million pounds. Vodafone Essar , Fiscal HighlightsFiscal 2008-09 Fiscal 2007-08Revenue 2689 Mn Pound 1822 Mn Pound Voice Revenues 2241 Mn Pound 1515 Mn Pound Messaging Revenues 85 Mn Pound 65 Mn Pound Data revenues 148 Mn Pound 97 Mn Pound Others 130 Mn Pound 76 Mn Pound Voic Usage 65276 Mn Min 46734 Mn Min ARPU In INR In INR Total Rs.274 Rs.350 Postpaid Rs.815 Rs.910 Prepaid

Rs.229 Rs.287 The company has more than 68 million in the country at the end of March 31,2009. Churn rate for the company in total reached 25.2 % with prepaidwitnessing 21.2 % churn and postpaid more than 28 %. The average monthlyrevenue per user dipped to Rs 274 from Rs 350, a year ago. For postpaid theARPU dipped to Rs 815 from Rs 910 while for prepaid it reached to Rs 229 fromRs 287.The company is now gearing up to speed up its cost cutting measures.The company expects to register operating profit of 11 billion pounds to 11.8billion pounds in the current fiscal.

9| Page Study of the Behavior of Telecom Retailers VODAFONE ASSAM Vodafone launched it services in Assam on 10 th September, 2008 along with itsoperation in whole north east circle. Vodafone initially started with 10 towns inassam and 4 towns in NE, Currently in Assam vodafone has entered 22 towns.By the year end Vodafone is planning to have its presence in all the major townsof Assam & NE.The circle office is located at, Agni Shanti Business Park, Ambari,Guwahati,headed by Mr. Anand Sahai .

MARKET SCENARIOOperators April09 May09 % Growth Reliance 1425863 1425863 NILBSNL 891616 898328 0.75Airtel 1622477 1684159 3.8Airce l 1808533 1880377 3.97Vodafone 190474 231625 21.6 Total 5938963 6120352 3.05 From the above figures it can be found out that in terms of growth Vodafone has21.60% which is the highest which means in new acquisitions Vodafone is doinggood in this market. The total market share of Vodafone in Assam is nearly 4%. Facts and figures Total Revenue - Rs. 2.27 croresARPU - Rs. 204.65. ** ( figures from COAI final report Oct-Dec 08