MSP Summit 2024: Future of Managed Services
MSP Summit 2024: Future of Managed Services
Attendees arriving in Atlanta for the annual MSP Summit are upbeat about their growth prospects for 6. AGENDA
2024 and next year as measured by the quarterly polling data provided by our media partner Channel
10. SPEAKERS
Based on other survey data and insight from the MSP Summit’s MSP 501, many partners are
experiencing a period of hyper growth. This is a market that continues to impress all industry experts.
At the heart of the MSP Summit is the MSP 501 Gala which honors the managed services industry’s
top-performing partner organizations based on actual financial results. Whether you are a vendor, tech 11. MSP 501
supplier, distributor or channel partner, the MSP 501 executives in attendance can provide insight into
best practices and where they are leading their organizations. Think of this experience like getting a free 12. WORKSHOPS
golf lesson by Tiger Woods or hitting tips from Aaron Judge of the New York Yankees. It is that valuable.
At our MSP 501 Gala we will crown the MSPs of the Year, Executives of the Year and present Lifetime 13. ELEVATING WOMEN
Achievement awards, just to mention three prestigious awards. New to the awards ceremony this year
IN CHANNELS
will be a special tribute to the MSP 501 Preferred Vendors and Preferred Distributors. These are the
14. SPONSORS
suppliers who were selected by all the 2024 MSP 501 applicants as their most strategic partners. This is
an important addition to the awards ceremony.
The Leading MSP Project Our value proposition for the summit is simple. We bring the sellers of technology solutions together
with the vendors and suppliers so everyone can connect to discuss revenue-growing ideas and how
15. EXHIBITORS
Automation Platform
to improve partner programs. All of our content, networking and other activities are designed to bring
attendees together in a vendor-neutral environment. This event serves as a journey of discovery to 17. TECH SPONSOR
revenue to ROI. SESSIONS
We would like to thank our sponsors, especially our Platinum sponsors Ingram Micro and Pax8 along
with fan favorite features including with our Gold sponsors ArmorPoint, intY and Zift Solutions. Without those sponsors and our 90 Silver and
18. NETWORKING
Event sponsors, we could not deliver what should be an excellent experience that includes 20 breakout
sessions, 60 speakers, workshops, networking receptions, our expo hall and the new Technology Zone 20. PLACES TO EAT/
Intelligent Project Automated Timeline Precise Capacity featuring an intimate tabletop engagement area. THINGS TO DO
Templates Forecasting Planning MSP Summit would also like to thank the Cloud Girls organization for their partnership to give back to
the industry as part of the event’s charitable efforts. We would also like to thank all of the sponsors and 22. INITIATIVES
Project Financial One-Click Timeline Client Access for participants who helped bring the Elevating Women in Channels workshop to fruition.
Insights Updates Project Transparency
Your time is valuable and in today’s channel we understand you have many event choices, so we want to 23. SUSTAINABILITY
thank you all for spending your time in Atlanta at the 2024 MSP Summit. Time is our most valuable asset.
24. TIPS
We have high hopes for this event so if you have any suggestions for improving the experience, just let us
know. You can reach me at Robert.DeMarzo@informa.com
NEW! Smart Schedule Supervised Autonomous Scheduling for MSPs
25. EITC PORTFOLIO
Welcome & Thank you,
2 themspsummit.com #MSPSummit 3
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AGENDA-AT-A-GLANCE
MONDAY, SEPTEMBER 16 TUESDAY, SEPTEMBER 17 (CONT.) WEDNESDAY, SEPTEMBER 18 WEDNESDAY, SEPTEMBER 18 (CONT.)
3 – 8 p.m. Registration Open 11:30 a.m. Expo Hall Open 7:30 a.m. – Registration Open 1– Tech Sponsor Session
– 2:30 p.m. Access: all passes 6:30 p.m. 1:30 p.m.
Access: all passes
Sponsored by
ACWConnect Live! – An Alliance of Channel Women
4 – 7 p.m. Noon Lunch Buffet on Expo Hall Floor Meet the Analysts: How Vendor and Partner Strategies
Event
– 1 p.m. Must Align to Succeed in Managed Services | 1:30 – Pub Crawl
Access: Pre-Registration with Alliance of Channel Women required.
Access: Summit + Meal Add-On Pass Holders Only
8– Speakers: Devan Adams, Omdia Channel Research & Consulting 2:30 p.m.
Access: all passes
MSP to MSSP: How to Build, Package, 8:35 a.m. Practice; Debbie Kane, Omdia Channel Research & Consulting Practice; Sponsored by
7:30 – MSP Summit Tailgate Party Jay McBain, Canalys; Robin Ody, Canalys
9 p.m.
Access: all passes 12:30 & Pitch Cybersecurity Services Access: By Invitation only 1:30 Tech Sponsor Session
Sponsored by – 1 p.m. Speakers: Ashley Capps & John Crowley
– 2 p.m.
Access: all passes
Access: all passes 8– Breakfast Served Sponsored by
1:30 p.m.
Registration Open • The Future of Networking: Network as a Service (NaaS) | Moderator: Dave Raffo, MSP Summit
6:30 p.m. Speaker: Adam Ulfers, Meter • Hot Data | Speaker: Robin Ody, Canalys
Speakers: Palash Bharadwaj, ; Mike Psenka
Sponsored by • NinjaOne CEO Sal Sferlazza: Channel Futures Exclusive Editorial Interview
8– Breakfast Served 8:40 – • The Hottest Tech Companies to Propel Your MSP Business | 2:45 – Networking & Coffee Break
8:45 a.m. Access: Summit + Meal Add-On Pass Holders Only 1:30 – Expo Hall Welcome Hour 10:15 a.m. Speakers: Robert DeMarzo, MSP Summit; Brian Lanigan,
3:05 p.m. Access: all passes
2:30 p.m. Access: all passes
SentinelOne; Jon Murchison, Blackpoint Cyber;
Patrick O’Donnell, Barracuda
8:30 – Elevating Women in Channels: A Channel Partners
Xposure Session
• Building the MSP of Tomorrow with Google Cloud Keynote Programming
5:15 p.m.
Workshop
1:30 –
Sponsored by Access: all passes
Access: Summit Pass + Elevating Women in Channels Workshop Access: all passes • Sophos CEO, Joe Levy: Channel Futures Exclusive Editorial Interview
2 p.m. Sponsored by
• AI Is Real: How Large Organizations Like Walmart Are Putting AI to
Keynote Programming Conference Sessions Work | Speaker: Doug Gray, Walmart
Access: all passes
MSP Panel
Access: Summit Pass 3:05 • Tech Talk featuring solutions®
• The New Era in Managed Services | • Building AI Resilient Organizations | Speaker: Josh Santiago, Dynamic – 5 p.m. • Tech Talk featuring | Speaker: Peter Ayedun
Speaker: Robert DeMarzo, MSP Summit
2– Access: all passes
Consultants Group
2:30 p.m.
• Hot Data | Speaker: Jay McBain, Principal Analyst at Canalys Leading The Way In a New Era of Managed Services | • Tech Talk featuring | Speaker: Mike Psenka,
•H
• The Channel Futures MSP 501 & NextGen Power Panel: What Speakers: Tony Haller, ; Mike Psenka, ; • Tech Talk featuring | Speaker: Patrick O’Dell
8:45 –
| Speakers: Christopher Luise, New Charter Technologies;
10:25 –
Drives the Best of the Best Speakers: Pam Diaz, Entara; Jack Dziak, Sam Ruggeri, Lincoln IT; Jeannine Edwards,
Peter Melby, New Charter Technologies • Understanding IT Buyer Behaviors | Speaker: David Nour, The Nour
10:20 a.m. Recovery Point Systems; Luke Fong, Lateral Plains; Chris Ichelson,
360 SOC; Michael McKerley, Zayo 2:40 Networking & Coffee Break 11:30 a.m. • Aligning Business Strategies with Client Needs | Group; Irene Thong, Printpack
• Mastering Partner Programs: Welcome to the Jungle – 3 p.m. Access: all passes Speakers: Peter Melby, New Charter Technologies; MSP 501 Awards Gala
Moderators: Marcial Velez (Xperteks), Tony Ferrigno (AiT Advisory Group) Mitch Morgan, New Charter Technologies
Panelists: Jason Pryce (Datto), , Keynote Programming • Navigating Through Economic Turbulence: Peer Best Practices |
7– Access: By Invitation Only
10:30 p.m.
Premier Sponsor:
Brad Dupee , Paul Alleluia , Access: all passes Speakers: Debbie Kane, Omdia Channel Research & Consulting Pre-Award Reception Sponsor:
• Kaseya CEO Fred Voccola: •H Practice; Prof. Dr. Mogana Sundari, AKATI Sekurity;
Channel Futures Exclusive Editorial Interview Happy Customers | Speaker: Peter Kujawa, Service Leadership Inc.®, Leah Freiman, ItCon Inc.
THURSDAY, SEPTEMBER 19
A Connectwise Solution
Conference Sessions
• MSP Summit Power Panel: The Future of Managed Services Tech Sponsor Session Secure SaaS Data: Resilience, Compliance,
Access: Summit Pass Partner Programs | Speakers: Robert DeMarzo, MSP Summit; 10:25 – and Bridging Protection Gaps
• Peer Perspectives: How to Partner & Scale with Suppliers | Brian Marks, Cisco; Patrick O’Dell, Ingram Micro;
11 a.m. Speakers: Stephen Thomas,
Speaker: Pedro Ledezma, GHA Technologies, Inc.
Dave Raffo, MSP Summit; Jeff Taylor, Lenovo
Access: all passes 10 – 11 a.m. Grab, Grow & Go Breakfast
3– • Dealmakers of the Year | Access: Summit Pass
10:20 – • MSP Mentor Workshop: Building Your AI Practice:
5:10 p.m. Speakers: Robert DeMarzo, MSP Summit; Tech Sponsor Session
11:25 a.m. A 60-Minute Crash Course | Moderator: Len DiCostanzo (MSP Toolkit) Tim Mueller, IT Exchange Net
11 – Access: all passes
Panelists: Chance Weaver (New Charter Technologies),
11:30 a.m.
• How IT vendors and MSPs can Team Up to Tackle IT Challenges •F
Chuck Canton (Sourcepass) • Tech Talk: Why OpenTelemetry is Key to Enhancing Quality and Differentiation | Speaker: Tamsen Galloway, Lansweeper
• Next Generation MSPs: Meet the Industry’s Hottest Innovators | Sponsored by
Cutting Costs | Speaker: Bertrand Martin,
11:30 a.m.
Speakers: Chris Black, Jolera; Steven DeMaayer, Blue Mantis; • Tech Talk sponsored by
Jeff Eiben, River Point Technology, LLC; Dave Raffo, MSP Summit Expo Hall Open
– 2:30 p.m.
For the most up-to-date
• How to Make Better Decisions Faster | Speaker: Paul Epstein, Access: all passes
Tech Sponsor Session Award-Winning Leadership & Sales Speaker | 2x Bestselling Author
| Former NFL & NBA Executive | Founder, Win Monday Community |
10:20 – Noon
agenda, visit our website or
Access: all passes Momentum Expert Lunch Buffet on Expo Hall Floor
10:55 a.m.
•H
ATL Block Party @ MSP Summit
– 1 p.m. Access: Summit + Meal Add-On Pass Holders Only
6 themspsummit.com #MSPSummit 7
WHAT ERA ARE YOU IN?
No matter where you are at in your managed services journey, MSP Summit has valuable sessions for you and your team.
INNOVATION ERA TRANSFORMATION ERA CUSTOMER-CENTRIC ERA GROWTH ERA KNOWLEDGE-SEEKING ERA
These sessions are for partners in Are you trying a new target market, Learn from top experts how to improve You’ve decided, it’s time for your Professional development is key for
managed services who are focused on taking on an entirely new type of practice, client satisfaction and engagement in business to expand. Let the experts any managed services pro, whether you
cutting-edge technologies and disruptive or tackling some other big change in the rapidly shifting IT space. at MSP Summit coach you through own your own practice, or are working
innovations and want to ensure their your operation? These sessions are just exactly how to sustainably grow and to climb the corporate ladder. These
customers have the best tech before right for anyone looking to completely scale your managed services practice sessions will allow you to expand your
everyone else. transform some or all of their business. in 2025 and beyond. skillset, grow your knowledge base, and
open up new opportunities for the future.
How to Make Better Decisions Faster MSP Mentor Workshop: Building Your CIO & CISO Perspectives, Priorities: The Channel Futures MSP 501 & Next MSP Summit Power Panel: The Future
presented by Paul Epstein AI Practice - A 60-Minute Crash Course Understanding Today’s Tech Buyer Gen Power Panel: What Drives the Best of Managed Services Partner
presented by Len DiCostanzo moderated by David Nour of the Best moderated by Pam Diaz, Programs featuring Jeff Taylor, Brian
featuring Jack Dziak Marks, and Paul Hager
Leading the Way in a New Era Aligning Business Strategy Needs Hot Data with Peter Kujawa: The Hottest Tech Companies to Propel Hot Data with Peter Kujawa:
of Managed Services with Client Needs The Link Between High Profitability Your MSP Business The Link Between High Profitability
moderated by Sam Ruggeri, presented by Mitch Morgan & Peter Melby & Happy Customers featuring Jon Murchison, Brian Lanigan, & Happy Customers
featuring Tony Haller and Patrick O’Donnell
8 themspsummit.com #MSPSummit 9
SPEAKER SPOTLIGHT
MSP Summit 2024 will bring together top executives and thought leaders from the most influential
companies in the industry. Take a look at some of the key speakers you’ll meet in Atlanta.
CONGRATULATIONS TO THE
JOE FRED SAL PAUL EPSTEIN
2024 MSP 501 WINNERS
LEVY VOCCOLA SFERLAZZA Award-Winning Leadership
& Sales Speaker | 2x Bestselling
CEO CEO CEO & Co-Founder Author | Former NFL & NBA See who grabbed our top spot and dive into the
Executive | Founder, Win Monday
Sophos Kaseya NinjaOne
Community | Momentum Expert
complete list of rankings.
DZIAK FRASER-MOORE VIEW ALL SPEAKERS 501 in a million. the 2025 MSP 501 awards.
10 themspsummit.com #MSPSummit 11
ELEVATE YOUR MSP BUSINESS: ELEVATE YOUR CAREER
EXCLUSIVE WORKSHOPS IN THE CHANNEL
AT MSP SUMMIT INDUSTRY
Don't wait: this workshop is
limited to just 150 participants!
Secure your seat today.
Power-Packed Sessions to Revolutionize Your Managed Services
Join us at MSP Summit for an immersive learning experience. Dive deep into dynamic workshops
designed to elevate your MSP journey. From AI integration strategies to operational excellence insights,
these sessions are tailored to empower your business. Don’t miss out—reserve your seat today!
Key Topics:
• Steps to start your AI practice
• Key AI tools and techniques
• Real-world AI implementation tips
Key Topics:
• Operational efficiency as a catalyst for innovation By Channel Women, For Channel Women Featured Speakers
• Impact of culture on innovation Introducing the Elevating Women in Channels Workshop Dr. Georgette Fraser-Moore
• Success stories in efficiency-driven innovation
Transformation Lead LLC
This September 17, join proven channel leaders for
a transformative experience. Organized in partnership with Janet Schijns
WEDNESDAY, SEPTEMBER 18 | 11:00 AM - 11:30 AM JS Group and its Advancing Leadership Network, this workshop JS Group
at Channel Partners MSP Summit offers coaching and
ALIGNING BUSINESS STRATEGIES WITH CLIENT NEEDS tools to help you chart your path to senior leadership.
Mayka Rosales-Peterson
Intelisys
Led by Mitch Morgan, Founder and Executive Chairman, New Charter Technologies
and Peter Melby, CEO, New Charter Technologies • Craft your personalized career plan Mel Kolinski
• Learn from proven channel leaders Ostra Cybersecurity
Key Topics:
• Tailoring strategies to client needs • Gain the Tech Leadership Certification (TLC)
And many more!
• Enhancing client engagement • Network with like-minded professionals
• Aligning business goals with client success
GET YOUR SUMMIT PASS FOR ACCESS EMPOWER YOUR JOURNEY TO SENIOR LEADERSHIP IN TECHNOLOGY CHANNELS. REGISTER TODAY
TO THESE WORKSHOPS AND MORE.
12 themspsummit.com #MSPSummit 13
EVENT SPONSORS EXHIBITOR LIST
Platinum Sponsor For the most up-to-date list of
Gold Sponsor exhibitors, visit our website or
Silver Sponsor download our mobile app
solutions
508
Devices, Inc. Lansweeper 211 The ChannelPro Network L3-27
®
ContraForce L3-13 Liongard 215 ThreatLocker 200
Control D 313 Meter 414 TruGrid L3-23
SILVER SPONSORS Coro Cybersecurity 309 MetricsHub 104 Tungsten Automation 505
CyFlare 407 Mimecast 500 Universal Recycling
519
Technologies
Cynomi 507 Monjur 404
Vendasta 307
CYREBRO L3-2 Moovila 308
Versa Networks 304
CYRISMA 102 MSP Association Of
506 Viirtue 409
America
D&H 214
Netgate L3-5 WorkMarket by ADP 212
Data Canopy/Cyrus One L3-15
NinjaOne 205 xAmplify 504
Dell Expert Network L3-16
NUSO 208 Xurrent L3-9
Diamond Assets 310
Obkio 408 Zerto a Hewlett Packard
Docubee 114 112
Company
onePOS L3-20
EndeavorIT 109 Zift Solutions L3-4
OpenText Cybersecurity 418
Giltech 517 Zorus 502
Opsbook 511
Granite Zscaler 111
204
Telecommunications Optimum Business L3-3
14 themspsummit.com #MSPSummit 15
TECH SPONSOR SESSIONS
Join us for high-impact, customized sessions where top sponsors deliver industry insights
that matter most to you.
Explore a variety of topics designed to elevate your business at MSP Summit 2024. Take a look below
to see what’s in store and bookmark your favorites when the mobile app opens on September 2.
16 themspsummit.com #MSPSummit 17
CREATE CONNECTIONS THAT ...AND
..AND MEET WITH OTHER ATTENDEES
SPARK INNOVATION... IN THE EXPO HALL!
NETWORKING EVENTS AT #MSPSUMMIT Hit the expo hall floor on Tuesday and Wednesday
from 11:30 a.m. to 2:30 p.m. to connect with companies
who are specifically seeking to partner with managed
services providers!
ACWCONNECT LIVE!
VIEW ALL EXHIBITORS
SEPTEMBER 16 | 4 – 7 P.M.
Separate registration through Alliance
of Channel Women Required
Sponsored by
18 themspsummit.com #MSPSummit 19
PLACES TO EAT / THINGS TO DO
Restaurants, Bars, and Coffee Shops Near Georgia World Congress Center WHAT ELSE IS THERE
TO DO IN ATL
There’s a reason they call Atlanta
“The NYC of the South.” Enjoy
incredible food, entertainment, sports,
and culture, all within walking distance
COFFEE & DRINKS FAST & EASY of the MSP Summit venue!
20 themspsummit.com #MSPSummit 21
INITIATIVES WE SUPPORT
Each year we partner with organizations and initiatives that have a positive impact
on the industry. Here are the organizations we are supporting at this event.
22 themspsummit.com #MSPSummit 23
TIPS TO MAXIMIZE YOUR
EVENT EXPERIENCE
INFORMA’S CHANNEL/
ENTERPRISE IT GROUP
STEP 1: STEP 4: Empowering Your Success Across Channel and
GET THE MOBILE APP REACH OUT BEFORE, Enterprise IT with Our Leading Events.
Search “Informa Tech Events” in the App Store
or Google Play to download the Informa app.
THEN MEET AT THE EVENT
Login with the email address you used to register Pre-book meetings with sponsors, exhibitors and
other attendees before their calendars fill up.
CHANNEL ENTERPRISE COMMUNICATIONS/CX
for MSP Summit and get notified instantly when
a message comes through or a session is about
to start.
STEP 2: STEP 5:
COMPLETE YOUR PROFILE KEEP AN EYE ON YOUR
Ensure your profile is complete and catchy!
An enriched profile is twice more likely to receive
INCOMING REQUESTS
requests. Remember to add a photo, a short bio Even better: When you have the mobile app on
and your social media. your phone, you’ll get notified when you receive
messages or connection requests.
DATA CENTER
24 themspsummit.com #MSPSummit 25
SEE YOU
SOON!
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