You are on page 1of 29

SHINE

CULTIVATE
CAPTIVATE 2012
a declaration of intention + anti-rsum by dave ursillo
Dedicated to you
For all that you're capable of
For all that we can do together
Hand in hand
Whether as companions
or having never met.
Shine on.
3
Every New Year brings tides of deep
refection, renewal and resurgence.
And 2012 is no diferent. Afer witnessing so many friends and con-
temporaries around the world challenge themselves to ofer fresh
resolutions and intentions, I have been deeply inspired and today wish
to challenge myself just the same.
Writing, for me, is a method of discovery. It helps me to understand
the ideas swirling within my own head, like sifing piles of dirt and
sand to, hopefully, discover a few choice gems. By sharing these three
devout intentions with you, my hope is that you will be inspired to sif
your thoughts and discover your own gems, just the same.
Tis is how I will strive to live and everything that I hope to embody throughout this year and beyond.
For the year 2012, to fully embrace my purpose and to best serve all others whom I encounter, my devout
intentions are:
captivate | cultivate | shine
But, furthermore, this annual declaration of intention for 2012 also holds a much bigger purpose. Tis
document also represents a very unconventional approach to discovering exciting new working opportu-
nities in a new city, through which I can best manifest these three intentionsafer nearly three years of
self-employment as a writer. In other words, this is. . .
. . . my Anti-Rsum.
Welcome, friend.
CAPTIVATE | CULTIVATE | SHINE
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
4
CAPTIVATE | CULTIVATE | SHINE
Why an Anti-Rsum?
To stand out. The modern resume is an ugly mish-mash of bulletpoints, which over-emphasizes the
what of our careers while omitting the ever-important why that drives us and the how that we
embrace to excel. My anti-rsum, however, serves to be a complete visual and rhetorical antithesis to the
modern professional 1-pager.
Te purpose of this anti-rsum is to accelerate the signifcant evolutions that I feel occurring in my life
today. I am literally seeking to create an environment of circumstances through which the changes that I
desire can naturally unfold: new employment, new opportunities, and a brand new city:
Every fber of my coremy longing for growth and craving for total reinvigorationis pulling me toward
the challenge, landscape, raw opportunity and endless energy of that new frontier.
I have set my sights on relocating there immediately. And, with this anti-rsum, I hope to deliberately
manifest my singular wish for the New Year: an exciting re-emergence into a new working environment
with a rising start-up in the Big Apple, employing all of my passion and skillpower as an unleadership-
provocateur, biz-instigator and communicator-extraordinaire.
Wishing you and yours the very best in 2012 and beyond,
New York City beckons, and it is there that I, in 2012, will thrive.
Wishing you and yours the very best in
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28 C
A
P
T
I
V
A
T
E
captivate [ kpt vyt ] (verb)
: to engage the eyes, hearts and minds of others with an overwhelming but unforced presence;
embodying the radiant mystique of an internal spiritual allure, momentarily externalized.

6
CAPTIVATE | CULTIVATE | SHINE
My frst intention, Captivate, serves to be the lifeblood behind my every action and word. It is the source and the
force that will drive how I live, create great work, and express myself.
To captivate is to hold myself to a high personal standardofering the highest quality of work and presence; a
matter of truly honoring, appreciating and giving back to others. Captivation translates through devout presence:
something that cannot be forced or convinced, only truly embodied. Captivation must be lived honestly, or it will
be realized as a lie, like a veil; a mask appearing to hide ulterior motives.
Captivate honors my personal mission to lead without followers: whether a quiet member of the crowd, or on
stage speaking to a group of hundreds. A captivating presence honors everyone; strangers and friends alike. It
is an embodiment of pure gratitude, honor and a purpose-flled life: showing up fully present and completely
engaged, every single time. And every time that I do, I wish to captivate every soul that I may.
I wish to captivate minds and hearts in every paragraph of print in verse; in the work I create; in every conversa-
tion and ofering to others; in new working opportunities and living environments. If it does not enchant the
heart, it is not worthy; if it does not entrance the eye, it is near meaningless.
No, the outcome of the work (followers, fame, acclaim, etc.) isn't the measureit is a personal matter
of striving to yield the highest quality of work to the world, no matter who is listening.
CAPTIVATE
The metric that I will use to self-assess is:
"Did I captivate?" "If not, was my ofering truly worthy of their ears?"
"How may I improve upon the delivery, the message, or both for the future?"
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
7
CAPTIVATE | CULTIVATE | SHINE
To embody the intention Captivate requires a necessary reduction of output: a potent, powerful, quality exertion of
less that speaks more deeply and widely than sheer quantity.
"I am not a factory line; my message will not provoke real change when diluted.
I will boil the pot, reducing the broth of every expression to a hearty gravy. I will
exhale away the ephemeral. Goodbye bland, dry, unneeded. So long to every
word and whim unworthy of your precious minutes."
To Captivate, I will strive to bring my mind focused, like a laser to a pinpoint. Consistent. And every captivating
action and engagement will leave me breathless and evaporated. Totally exerted. Te attention of others is a
precious, momentary gif. I wish to treat it as such; neither to take their eyes and ears for granted, nor to waste the
magnifcent gifs that they have to ofer.
Captivate is my frst intention for 2012 because I also desperately wish to be captivated: sowing what I can, in turn,
reap.
I wish to be entranced by the sublime. In awe of the missions, duties and journeys of everyone whom I encoun-
ter; to witness the God-given abilities of others, and how they manifest serendipitously in the lives of those who need
them, like hand-carved puzzle pieces.
From the magnifcent creatives of our world, to the elbows of nameless strangers we glance on the subway. . .
...Captivate, Captivate, Captivate.
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
C
U
L
T
I
V
A
T
E
cultivate [ klt vyt ] (verb)
: to intently grow and nurture deep reverence for the synergies of profound friendships, of work-
ing relationships, of love, of strangers on the street in feeting exchanges and of brilliant contem-
poraries around the world; mutual and reciprocated beneft, reaped through a patient, healthy
awareness.
9
CAPTIVATE | CULTIVATE | SHINE

CULTIVATE
My second intention, Cultivate, represents my devout dedication to the service of others: the implicit,
long-term aim of every interaction and relationship, through which those whom I encounter
may grow and fourish.
Cultivate is the angel upon my shoulder, whispering always into my ear: "Forever remember, don't ever forget, that
the focus, intention and end-goal of your every word and duty is to beneft others."
Cultivation serves mutual and reciprocated growth of human connection: a deep internal dedication to service,
which invests the positivity, happiness, laughter and experience of the present moment, and further, the distant
and ofen unseen long-term benefts of living from love: what can only be reaped through patient, healthy aware-
ness of the genuine selfessness you strive to ofer and all of the good deeds that you perform.
Like a gardener tilling the felds by hand, he must remember that his work serves not only himself, but those
whom his crops feedand even the land itself: his nurturing provider.
Cultivate is the implicit, mutual, and far more quiet nature of interaction and experience: indulging in deep syn-
ergies of profound human interaction. Swimming in seas of meaningful friendship. Tilling the soils of innovative
and engaging working relationships.
Cultivate beckons strict internal diligence: intention and devotion, patience, reverence, appreciation, gratitude.
It must begin with this core ingredient of spiritual discipline. And, there is no metric or measure
to determine success or failure. Cultivation is trust. It is the never-knowing nature of relentless faith: a personal
religion wherein life is your chapel, giving is your alms, and God is every life around you.
Unlike the outright, up-front, "externalized" nature of Captivate,
Cultivate is a wonder and mystery:
often unseen, rarely praised, almost only felt.
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
10
CAPTIVATE | CULTIVATE | SHINE
Life has been freshly drawing me into new environments; situations and places with new people, my presence in
which will naturally invite profound growth through experience. Cultivate is my deliberate response to
that craving; what will complement the new growth, new life, and new experience that my spirit now de-
mands.
"My religion is love. I invest myself fully into developing keen appreciation and
reverence for every life around me. I wish to freely share what I personally val-
ue through my own selfess giving, through oferings of meaningful assistance,
and by living a life of outright devotion."
Cultivate reaches far beyond my own personal beneft. It means connecting people with others who share their
interests and goals; initiating introductions, facilitating collaboration and experience between parties, just because
I am able.
With what Cultivate intends, the question then becomes, "How?"
Asking stronger, more potent questions that spark growth and invoke new understanding,
Pushing my work far outside of my usual comfort zones, time and time again,
Extending far outside of myself more and more, socially and personally, into every new situation presented,
Challenging myself to risk failure more, and when I do, to fail faster,
Embracing humility and to learn from each step, helping to teach others the lessons that I've learned,
Acting as an invisible hand, using my determination and knowledge to help people succeed, brilliantly.
Tilling felds of shared wisdom; living among life's intuitive understanders and unabashed ponderersI wish to
become completely enveloped by those lush and lavish gardens.
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
S
H
I
N
E
shine [ shn ] (verb)
: to ignite fres of love in the hearts and spirits of others; to refect the soulful brightness of others,
like a mirror; to extinguish darkness when I am able; to burn with a forever-rebellious spirit and
to be the very spark of a global unleadership revolution.

12
CAPTIVATE | CULTIVATE | SHINE
My fnal devout intention, Shine, represents my desired state of being: the wishful outcome of my every lifelong
intention, action, whim, will, dream and prayer; the simplest goal; becoming a embodiment of eternal giving,
ever-positive, whether seen or unseen.
Quiet luminosity. Peaceful radiance. An enlightened, entranced contentment in simply being. When, from all of
your dedicated efort and every ounce of your energy, your life itselfwith, or without efortis its own seam-
less form of giving. Tis is my idea of bliss; the single most important outcome and only goal I could ever hope to
achieve in my lifeand Shine encapsulates it.
Captivate is a high personal standard of devout intention behind every act and word; it is the matchbook and
every match within it, a cache of light and warmth at-the-ready. Cultivate represents service to others, and a wish
to contribute to shared wisdom through awareness and deep mindfulness; it is the hand that holds the match, to
only strike new light when it truly deserves to be shared.
Shine, then, is the fame upon the match: the heat, the love, the gift.
One flame that sits upon the match is not enough to light
the world. But if enough of them may come together, their
brightness can illuminate the whole galaxy like a sun.
To brighten this world, my duty becomes to ignite fres of love in the hearts, minds and spirits of others.
To shine, even, means remembering to humbly forget myself at times; undoing the ego-centric outlook we all
naturally fall into. Shine reminds me to unburned myself from the unrealistic expectation of saving the
world alone; to remember to become a mirror and to refect the incredible soulful brightness of othersall of
their luminosity, their innate beauty and God-given ability.
SHINE
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
13
CAPTIVATE | CULTIVATE | SHINE
Unlike Captivate, Shine is not for everyone to see. Intentionally so. Shine means present, but not on stage. Able,
but unadvertised. Dedicated, but unapplauded. Giving, even when they don't know they are receiving.
Shine is to live a life fully capable and willing to give your every shred of energy and ability: to open up, to experi-
ence or to lovewhether or not they witness it.
Regardless of if they realize it, or see it, or congratulate you, or thank you for it. To shine is to strive to mimic the
sun, as a child imitates a parent: looking up, being mindful of every word and move, and remembering always to
be like that eternal giverwhether cloudy or a vibrant clear sky.
I will become that quiet fame. I will refect the light of others so that they
shine ever brightly. I will extinguish darkness when given every opportunity.
I will burn with the forever-rebellious spirit of love-mischief; to write like the
soul and spark of a worldwide unleadership revolution.
All it takes is a kind moment, an inspired word, or simply being present with those you are with, wherever it may
be. Tose momentsthose chancesare each an unwrapped present. Take them. And hand them to everyone.
Captivate. Cultivate. Shine.
These are my intentions for 2012.
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
14
CAPTIVATE | CULTIVATE | SHINE
Now that you understand what I'm hoping to achieve
this year and beyond . . .
What common themes did you notice most?
Others
Personal
New
Wish
Giving
Growth
Experience
Life
Work
World
Benefit
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
Others
Personal
New
Wish
Giving
Growth
Experience
Life
Work World
Benefit
I believe that every is a prayer, and this year, my many prayers speak to the
drive and desire behind the fre burning in my belly. My spirit demands
frontiers, exhilaratingly unknown and terrifying
just the same. Tat yearning is my
calling; a ferocious gravitational pull that beckons, though I never know where it intends to pull
me. But I trust that compass. And every time that I do, it's not just me alone that goes on to
but many. To me, that's the beauty
of living your boldly: inviting new by fearlessly diving into fresh, unknown opportunities. Tat's why
I'm here today, asking for your help, to manifest these big desired changes in my life. I need my work to help in bold and
beautiful ways. This is no fleeting desire. My every
has brought me to this moment. And I will not turn back.
Great things beckon, and, I believe, today, that our paths are crossing for a reason: so that we may unite and bring positive change to some small corner of
this Earth through brilliant
...What does your compass tell you?
With every fber of my being, I will give my love to this and believe that, together,
we can do, and achieve, and accomplish a far greater level of in unison and brilliant harmony than we ever could alone.
Let's look at that more closely...
.
,
My Anti-Rsum
Heretics are the new leaders: the ones
who challenge the status quo, who get out in
front of their tribes, who create movements.
Te marketplace now rewards and embraces
the heretics and for the frst time its proft-
able, powerful, and productive. Tis shif might
be bigger than you think. Suddenly, heretics,
troublemakers and change-agents arent merely
thorns in our sidethey are the keys to our
success. - Seth Godin
OF THE HOLY CROSS, Worcester, MA. Bachelor of Arts, Poli cal Science. May 2008.
IC UNIVERSITY, Honolulu, HI. Graduate Cer ca on, Organiza onal Change Management. June 2010.
s nNb AccomrtsnmrNts
ber, The Young Entrepreneur Council (YEC), an Invite-Only Organiza on of Young Entrepreneurs.
nteer Policy Researcher & Strategist, Steve Archambault for Rhode Island A orney General.
pendent Researcher & Project Development O cer, Massachuse s Eye and Ear In rmary, Boston, MA.
ribu ng Author, Chicken Soup for the Soul: Thanks Dad (April 2010).
or-in-Chief, The Crusader Student Newspaper, the College of the Holy Cross, Worcester, MA.
cy Intern, the O ce of Rhode Island General Treasurer Frank T. Caprio.
dia Rela ons Intern, the O ce of Rhode Island Governor Donald L. Carcieri.
ipient, Military Order of the World Wars Award, U.S. Army Reserve O cer Training Corps, Worcester, MA.
This is my rsum.
Dave Ursillo
Rrsrnncn Potcv INtrnN | The White House Council on Environmental Quality (CEQ) 2008
Excelled in all aspects of a full- me, unpaid internship at the White House, eventually earning high-level assignments
and delegated tasks from presiden ally-appointed federal and poli cal o cials.
Individually researched, planned and wrote a y-page page report on federal preserva on program, the American
Heritage Rivers Ini a ve (AHRI) for CEQ Chairman to prepare Obama Administra on on the programs status.
Routinely worked with, briefed and served as a proxy for Associate Directors to the Chairman on cri cal issues between
federal agencies and Execu ve O ces of the President.
Regularly ful lled du es of travel arrangements, correspondence, o ce management and research analysis.
Youngest candidate to interview for posi on at the White House O ce of the Sta Secretary in the West Wing, nomi-
nated by CEQ peers and resul ng from personal and professional accolades as a CEQ intern.
Pottcnt Abr Bobv-MnN | Gubernatorial Candidate & State General Treasurer, Rhode Island 2009
Entrusted with all aspects of vital poli cal, execu ve and strategic du es for serving State Treasurer and campaigning
gubernatorial candidate, including special tasks, personal assistance and counsel.
Fielded, delegated and coordinated high-level tasks including screening personal, poli cal and business calls; func-
oned as personal driver and solo advance team; coordinated and executed schedules with ve ranking campaign
o cials; monitored day-to-day tasks and du es in conjunc on with long-term goals and objec ves.
Recruited from Washington D.C. to relocate and join campaign sta opera ons.
Abandoned career path in poli cs and public service in 2009, determined to share the powerful, unconven onal lead-
ership messages in my new book.
AttrnNntvr Lrnbrnsnr Wntrn Srrnxrn | DaveUrsillo.com & Lead Without Followers Ltd. 2009 to Present
Built expansive digital pla orm as a writer and posi oned self as resource and expert on personal development and
personal leadership, especially throughout social media networks, blogging circles, area colleges and niche magazines.
Authored and self-published debut non c on book, Lead Without Followers: How to Save Our World by Radically Rede-
ning the Meaning of Leadership (September 2011), an inspira onal alterna ve leadership philosophy.
Coordinated successful launch day promo onal events including interview and marke ng campaigns to reach over
250,000 total email subscribers on over three dozen blogs and websites.
Emerging public speaker for Generation-Y and collegiate audiences; rou nely writes essays and blog posts for a per-
sonal audience of ~10,000 monthly blog readers, subscribers and social media followers.
EbucntoN
THE COLLEGE OF THE HOLY CROSS, Worcester, MA. Bachelor of Arts, Poli cal Science. May 2008.
HAWAII PACIFIC UNIVERSITY, Honolulu, HI. Graduate Cer ca on, Organiza onal Change Management. June 2010.
Pnst Accotnbrs nNb AccomrtsnmrNts
2011 Member, The Young Entrepreneur Council (YEC), an Invite-Only Organiza on of Young Entrepreneurs.
2010 Volunteer Policy Researcher & Strategist, Steve Archambault for Rhode Island A orney General.
2010 Independent Researcher & Project Development O cer, Massachuse s Eye and Ear In rmary, Boston, MA.
2010 Contribu ng Author, Chicken Soup for the Soul: Thanks Dad (April 2010).
2007 Editor-in-Chief, The Crusader Student Newspaper, the College of the Holy Cross, Worcester, MA.
2007 Policy Intern, the O ce of Rhode Island General Treasurer Frank T. Caprio.
2006 Media Rela ons Intern, the O ce of Rhode Island Governor Donald L. Carcieri.
2005 Recipient, Military Order of the World Wars Award, U.S. Army Reserve O cer Training Corps, Worcester, MA.
As Rrnb nNb SrrN ON
CBS News Sunday Morning
zenhabits.net
Quarterlife Magazine
Stepcase LifeHack.org
LeadershipNow Magazine
BlogCastFM
Rhode Island Blood Center
WPRV 790 AM Business Talk

c 401/ 384-0887
e Dave@DaveUrsillo.com
But it's just...
not me.
It's supposed to tell you where I've been.
It's supposed to indicate where I'm going.
It's supposed to reassure you that I've "ft in."
It's meant to pacify your every worry and fear.
It's there to compartmentalize who I am,
to condense lifetimes of experience, giving and love
into a convenient 8.5" x 11" box.
But it simply cannot. It never will.
Tis is my rsum.
The Biz-Instigator
The Communicator-Extraordinare
The UnLeadership Provocateur
Organizational Change Manager :: Understanding and constructively developing group-dynamic and workplace culture.
Business-Values Visionary :: Student of conscientious capitalism and value-based business growth. Om, and such.
Public Relations :: Politics taught me how to spin false-truth from lies; for you, I'll shape genuine truth from heart.
Client Relations :: A impassioned people-personbecause in the end, business is people, people, people.
Proud Political Exile :: Managing big egos, being an "insider" and tempted by power and greed... they could never shake me.
Self-Published Author :: Wrote my debut 60,000-word nonfction book, Lead Without Followers, in just three months.
Leadership Speaker :: I teach people how to become leaders without followers in any walk of lifewhich tends to ruf e the
feathers of status quo elitists, egoic closed-minds and so-called big shots. Do you mind that?
Persuasive Writer :: Over 200 essays crafed; copy writing, editing... ink is my paint.
Speech-Writer & Rhetorician :: Because "It's not what you say that matters, it's what people hear."
Presentation Developer :: What they need to hear, and how they need to hear it.
Public Speaking Coach :: Tone, word-usage, cadence and body-languageso you can act like you on stage, not Tony Robbins.
"A gif for communicating powerful ideas."
"[Dave has] the kind of energy that makes people want to listen, but also feel completely ready to engage."
M
e
.

Skills & SUPERPOWERS


"One word. Magnetic. I became an instant fan."

The Rockstar
The Jedi Knight
The Web-Slinger
Backup Vocals :: By your side, I'm ready and able to take the lead and help run the show, whenever it's needed.
Electric Guitar Solo :: Independent-minded. Self-suf cient. I know when to get out of the way and let my work speak for itself.
Member of the Band :: Team-player. I love to work with and learn from otherswithout submitting to dangerous group-think.
People-Connector :: A natural "connector" personality, I sling webs of new connections between people daily, plus I'll plug you
into my already-extensive global network of brilliant go-getters and self-starters, like the Young Entrepreneur Council (YEC).
Digital-Connector :: Interwebz? Simply a pro. All things social media, content creation + curation, and many other buzzwords.
Nomadic Connector :: Consider me the new travel-savvy face of your biz at local meet-ups and conferences across the nation.
Dedicated to the Light Side :: A high idealist and pragmatic thinker, I strive to remaining in a state of "always-learning."
Keeper of the Peace :: Peacemaker. Being honorable, trusted, and a grounding force goes a long way in our "Me Me Me" world.
Protector of the Republic :: I believe in the goodness of people, and wish to empower them. Our work should embody that.
Yoga Practitioner, Pseudo Buddhist, Zen Student :: Ways that I'm actually trying to become a real-life Jedi. Good for everyone :)
M
E
.
Skills & SUPERPOWERS
standing, clapping, whistling like crazy, and yelling for more!"
"One of my favorite thinkers and down-to-earth philosophers."
"I spend many days teaching others. Its so nice to have someone teaching me again."
I am a change-agent. A people-connector. A communicator at my core. I am an out-
cast of the political worldan exile, reborn from that industry of deceit and betrayal
into new and purpose-flled life as an upstart-author and speaker, emerging entre-
preneur and unleadership provocateur.
My name is Dave Ursillo. I teach men and women how to become leaders in any walk
of lifewith or without followers. For the last three years, Ive explored this life and
our world in verse and ink. And now the time has come to re-emerge from entrepre-
neurial self-employment into new, fast-paced, team-oriented atmospheres.
Today, I want to bring the organizational edge, communications expertise and multi-
tasking know-how of my professional background in politics and public service to
the world-changing vision of your emerging start-up.
A Cover Letter
You
to
But this isnt politics, you say. (No, it sure isnt!)
However, todays emerging start-upor any small biz with big ambition, especially
one that values the big-picture implications of its workcould use a natural
visionary with an affinity for people and an undeniable prowess for
communicating. Imagine someone who you could rely on for . . .
:: deep knowledge of, and natural appreciation for, your big-picture vision and values
:: the hands-on, day-to-day facilitation of of ce tasks, public- and client-relations
:: the occasional honest and hard-nosed reminder to keep the team (and your priori-
ties) on task, to tackle those immediate and pressing needs
:: the communications prowess to write and speak out of "industry lingo," represent-
ing your organization at local networking events and conferences so that those
unfamiliar with your niche can understand your objectives
:: a keen awareness of organizational culture: an innate ability to detect and ensure
that your of ce environment stays in alignment with your devout mission state-
mentespecially during expansion and growth.
Imagine hiring a political campaign manager for your start-
up: talent with a keen understanding for your long-term vision
who can also execute the day-to-day operations to get you there.
Tree years ago, I was on a career fast-track as a political insider. By age 23, my ex-
periences spanned fve federal and state government of ces from 2003 to 2009, and
included time at the White House in 2008 and working alongside a state gubernatorial
candidate in 2009.
Days afer graduating college, I moved to Washington D.C. for a prestigious full-time
internship at The White House Council on Environmental Quality under the Bush
Administration.
My hard work and trustworthy nature elevated me among my peers to be assigned
with high-level responsibilities and pressing tasks with an array of federal of cials. I
served as a proxy to Presidential-Appointees; independently researched and wrote
advisory reports to the forthcoming Obama Administration; and regularly briefed
of ce of cials on pressing matters and ongoing disputes pertaining to environmen-
tal issues.
Just months afer my internship ended in 2009, I was recruited from Washington D.C.
to move to Rhode Island and work closely alongside a state of ceholder and future gu-
bernatorial candidate as a political aide, personal driver and body man
politico jargon for a "catch-all" right-hand-man position. As a body man, I specialized
in strategic advance work, preparing for long-term and day-to-day duties in conjunc-
tion with handfuls of campaign members and other state of cialsall in a highly
pressurized political vacuum.
In this unique role on your team,
all of my professional know-how will
coalesce with my deepest personal passions
in purely powerful ways.
22
CAPTIVATE | CULTIVATE | SHINE
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
Although my career in public service was on a fast-track to prestigious opportunities
among power-brokers and the political elite, I felt desperately unfulflled, unhappy
and without any feeling of purpose or happiness in my young life.
Mix in the typical political duties of regularly lying, developing a big
ego, and constantly compromising your morals.
I just could not do it. I chose, instead, to abandon that career path by quitting my job
abruptly and to begin to totally rebuild myself from the inside, out.
In the last three years, everything has changed. I have emerged as a rising genera-
tional voice on leadership as the author my debut nonfction title, Lead Without
Followers; write a blog for a monthly audience of 10,000 readers and subscribers;
speak to college audiences on how to become a leader in any walk of life how to lead
by cultivating profound sense of personal leadership; and much more.
I have been published in Chicken Soup for the Soul book series; was seen in a feature
story on CBS News Sunday Morning; written for one of TIME Magazine's Top 50
Blogs of 2010; have been interviewed and guest-posted for upwards of 100 diferent
blogs and websites; and dedicate myself daily to being a spark of goodness in the lives
of others.
Devoid of purpose and fulfillment, I sunk into depression, de-
veloped anxiety and continually fell ill. i knew i had to escape. I
took a leap of faith and abandoned my career path to start anew.
My accomplishments and successes since quitting the career that I quickly grew to
loathe are a simple testament to my love and unremitting desire to live a life that helps
people. Communicating is my favorite way of giving. It makes me feel wildly
fulflled, and I know it is my purpose in life to give in such ways.
Today, I am excited to be re-emerging from self-employment into new working op-
portunities, new group environments, and becoming a vital part of incredible team
dynamics. This is where you come in.
Te very personal and individual focus of my alternative leadership philosophy is
evolving into a group atmosphere, and my re-emergence into new working environ-
ments directly correlates to the exciting evolution in my living philosophy.
I am here to ask for your help. I want to discover the perfect position with an ex-
citing organization (whether a young start-up, small business, or bigger organization)
is on the edge of innovation and change; holds a devout mission and purpose to help
peoples' lives; and that empowers its team members to be independent and open-
minded, and not chained to a cubicle desk.
I would love to work personally in a very new and never done before (as far as I know)
"political campaign management" sort of role alongside start-up founders, team lead-
ers and organizers.
Why me
Why now
My vision for this position would involve both assisting leadership
with big-picture strategy and organization, while also fulflling and coordinating
day-to-day duties, including:
General of ce management
Venue scouting, advance preparation work
New member recruitment and team integration
Public relations and company image development
Social media strategy, web presence and community management
Creating in-house curriculum and documents for employees
Producing quality content for public and customer consumption
Extensive networking and business relationship development
Workplace culture diagnosis and development (especially during rapid
growth and expansion)
Team leadership consulting and big-picture strategy
Yes, the specifcs of this ideal position are relatively undefned, and intentionally
so: not only will you have a far deeper understanding for what void you could
fulfll with my helpas a communicator, instigator, connector and unleader
on your team, but in doing so we will create an extraordinarily unique
knowledge of an indispensable position that we can teach other organi-
zations, small businesses and start-ups to begin to employ.
Driven entrepreneurs and start-up founders
are brilliant creatives and 'million-ideas-per-
minute' types of personalities. Ideas are the
life-blood of innovation, but your natural
creativity can sometimes become a distrac-
tion from vital team priorities.
I've worked alongside power-brokers and all
kinds of leaders, so I know how and when
to speak up when you need to keep on task.
As a trustworthy and grounding force, Ill
help keep you on task when you need to be so
that your best ideas remain your best asset,
not a distraction.

I believe that new businesses and young start-ups will be the fuel of the new,
post-Great Recession economy: one in which rising Generation-Y cultivates re-
sponsible capitalism and mindful business growth that deliberately look to empower
and better human livesnot use them as expendable chess pieces, or become totally
consumed with thickening the bottom line.
As an impassioned visionary and hard worker with an easy-going, encouraging
and fun-loving attitude, I am so excited to be where I am and now branching out
into new working environments.
I crave to among a team work again, especially one that shares my common values
and ideals: openness, exploration, accountability, action, respect, joy, and an overall
positive working culture.
How may I, as a part of your team, small biz, or
start-up be of service to others?
I want to employ the political edge and expertise of my past through a freshly evolved
lens of sheer positivity, giving, and an impassioned, world-changing idealism.
So, what can we do for each other?
Te evolution begins now.
27
CAPTIVATE | CULTIVATE | SHINE
By now you should be asking,
"Dave, you appear incredibly badass, intelligent, passion-
ate, hard-working and awesome. But what is your goal?
What's the big picture?"
I have a secret master plan.... but, shhhh.
Come in close to hear it.
My big goal from beginning to work with your team is to spend some serious and quality time learning from personal
experience, as well as from coworkers, team members, and from you. I want to incubate all of my natural talents, long-
invested skills and personal passions to become a totally self-suf cient beast of business: a high-end leadership consultant
with an inspired rock'n'roll edge and the zen presence of the Dalai Lama. I will bring small teams of incredible visionaries
and action-implementerslet's call them rebel squadronsto organizations, nonprofts, small businesses and even cor-
porations to totally overhaul their operations; induce purposeful work and actionable-inspiration; to revolutionize their
working cultures; and fnally to, beyond all else, really help people (of course).
Tat's the master plan for the business side of things.
But it'll only be a part-time gig.
And it'll exist to sustain and fuel my writing.
Afer all, I'm a writer at my core. And I'll never stop teaching people how to lead without followers.
But the farther I go, the more that my life and my work will need evolveas it does todayto accelerate new evolution,
new understanding and new growth.
And as that happens, my writing will continually take on brilliant new life through print and verse, reaching the hands of
more and more readers across the world.
You game?
TABLE OF CONTENTS
Declaration of Intention
i. a letter to you 3
ii. why this, why now 4
iii. intentions for 2012 5
captivate 6
cultivate 9
shine 12
iv. what they mean 14
Te Anti-Rsum
v. i am not my rsum 16
vi. skills + superpowers 17
vii. a cover letter to you 20
viii. why me, why now 24
ix. my secret master plan 27
x. hire me, baby 28
Hire Me,
Baby!
Or, how ' bout you contact me already so we can
get this extraordinarily epic ball rolling?
Call 401-384-0887
Email dave@daveursillo.com
Well, I hope you've enjoyed this diferent, slightly unconventional and hopefully
pretty unique Declarations of Intent and Anti-Rsum combo piece as much as I have.
Who knows: it just may help to create the very changes in my life that I desire. I hope,
in some way or form, that this might invoke the tides of change and growth in your
own life, too.
...But I'm sure you could have guessed that by now.
P.S. - Special thanks to David Crandall for his Anti-Rsum, and to Jonathan Fields for his Annual Review 2011. Your works
were each great inspirations for me, and helped motivate the creation of this document.

You might also like