FINAL BUSINESS PROJECT
PART 1: Business Model Canvas
THIS EXAMPLE ONLY COVERS QUESTIONS 1 & 2
Question 1:
What is your Netflix
company/brand/
product name
Which problem Netflix makes entertainment user-friendly & accessible. This
will your business business venture solves the problem of being bored, being
unable to seek out entertainment, and struggling with interfaces
venture solve
in order to be entertained. Netflix gives you access to world-class
movies, TV shows, and documentaries easily through any of
your devices.
Question 2:
Now, fill in the following Business Model Canvas to create a business plan for
your product
VALUE PROPOSITION
● What is the value that you deliver to your customers?
● Which customer needs are you satisfying?
● Why do your customers want what you are selling?
Netflix: leverages technology for global audiences who want on-demand, customized
entertainment
- Netflix delivers on-demand, customized entertainment
- Netflix satisfies the need for on-demand, customized entertainment which is easily
accessible and easily navigated
- Customers want this because it organizes their entertainment and makes it
accessible through one platform. This satisfies their need of wanting to be
entertained by being available through every technology platform.
CUSTOMERS
Customer Segments - This product is being made for all individuals
● Who is your product around the world, as netflix will offer
entertainment for all ages and in many different
being made for?
languages. The algorithms within the platform
will customize the entertainment being offered
based upon the customers preferences and
watch history.
Customer Relationships - Netflix customers expect quality programming,
● What relationship good predictive suggestions, excellent customer
service, and high-end technology performance.
do your customers
- Netflix customers will expect an amazing
expect you to turnover in shows, movies, and documentaries.
establish? It will be expected of Netflix to create new and
innovative content for customers to watch.
Distribution Channels - Email, streaming apps, and social media
● Through which campaigns to communicate with customers
- Customers will have seamless communication
channels will you
with netflix when attempting to troubleshoot
reach your through email
customers? - Netflix will be available through technology like
phones, tablets, and TV’s
- Advertising will happen through social media
campaigns
INFRASTRUCTURE OF YOUR BUSINESS
Key Partners - Law-firms to handle the copyrights & legal
● Who do you need to obligations of streaming material which is not
owned by Netflix
team up with in
- Studios to create original productions
order to deliver your - Agents of actors to act within Netflix’s original
value proposition? productions
- Other companies who wish to co-promote
products
Key Activities - Netflix licenses existing content and, creates
● What does your their own, to then deliver this content through
online platforms such as TV or phone/tablet
company actually
apps
do?
● Which key activities
does your value
proposition require?
Key Resources - Multiple different types of employees who make
● Which key resources content, in-house studios, engineers to make
websites and apps work, customer service
are required in order
employees to troubleshoot, attorneys to deal
to deliver your value with licensing, internal teams for promotion, and
proposition? a global network of data storage facilities
FINANCES
Revenue Streams - Subscribers
● What will your - 3 membership subscriptions. Basic
(7.99$ per month), Standard (10.99 per
customers pay for
month), and premium, (13.99 per month)
your value
proposition?
● How is your
company making
money?
Cost Structure - Costs for the vast amount of employees
● Where are you (including software engineers, marketing,
content delivery teams, etc.)
spending money?
- Licensing fees for existing content
● Which costs are - Production fees for the creation of new content
involved in order for and all the employee/individuals included within
you to deliver your this
value proposition? - Servers for data storage
- Workplace locations
