GROUP MEMBER: SOHAIL ABBAS (70128815)
ALEENA ZAFAR (70135834)
SECTION: C
ASSIGNMENT: 1
SUBMITTED TO: MAM MADIHA ZIA
SCENERIO# 1
STRATEGY
XYZ Manufacturing adheres to the Production Concept by putting an emphasis on efficiency
and cost reduction in order to provide industrial machinery that is affordable and widely
available. The manufacturing, construction, and logistics sectors should be the focus of the
marketing strategy because these sectors require efficient machinery. Durability, energy
efficiency, and adaptability to meet specific industry requirements will be emphasized in the
product strategy. To attract buyers who are price-conscious, pricing should be competitive and
include service plans as well as bulk discounts. Through case studies, industry events, and trade
shows, promotion efforts will highlight the advantages of cost-efficiency and productivity.
Direct sales and partnerships with established distributors will be the main means of
distribution. Long-term customer relationships will be strengthened by providing after sales
support, such as maintenance agreements and training courses.
SCENERIO #2
STRAGEY
To maximize short-term revenue, DEF Retail ought to employ an aggressive sales strategy.
The organization can hour of kickoff restricted advancements like limits, streak deals, and
group offers to make criticalness. They should focus on trendy, fast-moving items that are in
line with current fashion trends as part of their product strategy. Special systems ought to
incorporate a weighty on the web and virtual entertainment presence, powerhouse showcasing,
and email crusades designated at existing clients with elite offers. Moreover, they could use
associations with style powerhouses to increment perceivability. Offering free or discounted
shipping can further encourage purchases, as can expanding distribution through online
platforms and ensuring a smooth shopping experience. At last, store occasions or spring up
shops with selective arrangements can direct people to actual areas.
SCENERIO #3
STRATEGY
The sustainable and environmentally friendly qualities of GHI Consumer Goods' household
cleaners ought to be highlighted. Using natural, non-toxic chemicals and eco-friendly
packaging will help the product strategy match with the ideals of consumers who care about
the environment. The brand's dedication to sustainability should be shown through
promotion, with marketing materials showcasing certifications like "eco-friendly" or "cruelty-
free" Credibility can be increased by forming alliances with environmental organizations and
launching educational initiatives aimed at minimizing environmental effect. Additionally, the
target audience will respond favorably to instructional information shared on social media
platforms regarding the advantages of utilizing eco-friendly items. Competitive pricing is
necessary to maintain the top quality of environmentally conscious products. Distribution
ought to be available both online and in-store, with an emphasis on environmentally
conscious merchants and sustainable internet marketplaces.
SCENERIO #4
STRATEGY
The new smartphone model from ABC Electronics ought to be emphasized for its superior
quality and cutting-edge features. Innovative design, cutting-edge technology, and exclusive
features like improved cameras, faster processing speeds, and novel software capabilities
should all be emphasized in the product strategy. To make an exceptional picture, the
organization can zero in on smooth plan and very good quality materials. While offering
financing options to make the product more accessible, pricing should be set at a premium level
that reflects the product's exclusivity and quality. Through high-impact digital marketing
campaigns, partnerships with influencers, and tech reviews, advanced features should be the
focus of promotion strategies. Organizing events for the new model's launch and promoting
it on social media will help generate excitement. To reinforce the luxury image, distribution
should include premium retailers, exclusive online platforms, flagship stores, and pre-order
options for early adopters.
