PRINCIPLES OF MARKETING

(PERFORMANCE MODULE-1)
WHAT ELSE I CAN DO
WHAT DO YOU THINK ARE THE MARKETINGCAPPROACHES USED BY THE FAST
FOOD CHAINS IN ORDER TO SELL THEIR PRODUCTS? GIVE THE CONCRETE
SCENARIOS.
-The fast food industry is highly competitive and dominated by large companies. Smaller
businesses must be savvy in developing marketing strategies that drive consumer traffic.
This entails staying in constant touch with customers. One of the best ways for smaller fast
food companies to stay in touch with their companies is through marketing research.A small
fast food company must know what key customers want and will buy before developing
marketing and advertising strategies.

EXPLAIN HOW A NEWSPAPER ENGAGES IN MARKETING.

-Newspapers and most other forms of traditional media sell advertising space to
businesses. Newspapers specifically, are very often owned by much larger media
companies and use that relationship as leverage to also offer digital advertising solutions to
those businesses in their market.

WHAT I HAVE LEARNED

SELL YOUR MONEY

PRINCIPLES OF MARKETING
 (PERFORMANCE WEEK 2)
WHAT I HAVE LEARNED
1.480,000
2.36,000
3.1,200
4.9,000

( PERFORMANCE WEEK 3 MODULE)

Activity 2: “ Analyzing the concept”
Direction: Answer the following questions base on your understanding of the concept. Write
your answer in your notebook.
1. What is Marketing Research ?
-is the function responsible for acquiring and evaluating market and consumer-based
information for decision making and determination of marketing strategic direction.
2. Why is the Market research being done?
-Because it helps you identify areas for possible business expansion. Given that it offers the
opportunity to test the market to determine if there is room for a new product or service. You
can also conduct market research to find the best location to open a new store
3. Identify the steps in Marketing research.
-Step 1—Research need determination
Step 2—Problem/opportunity definition
Step 3—Establishment of Research Objectives
Step 4—Research design determination
Step 5– Information source identification
Step 6– Determination of data access methods
Step 7—Data collection forms design
Step 8– Sampling plan determination
step 9-Data collection
step 10-Data Analysis

Activity 3: “Getting to know the Market”

why?
 Who?
How?

Performance output!
After knowing the concept of products, services and experiences, what product do you think
will be suitable to the New Normal? Kindly create one that will be beneficial to your
consumer and they will patronize or buy. Aside from my business which is t-shirt printing,
can you come up with your own?

-I THINK HOUSEHOLD SUPPLIES ARE THE SUITABLE.

Performance Output:
Using the table below, introduce your product or service that you created in the previous
lesson.

Dear Sir/Madam, We,at Paradise Household Supplies, are proud to introduce

our latest product,Household supplies. We can guarantee that we never
compromised our quality standards, and it is one of the best in the market at
present.

Performance Output
Using the table below, make your own channel of distribution of your product. Include the
place where can customer avail your product.

TRANSFORMATION PUBLIC TRANSFORMATION

MANUFACTURER
COMPANY WAREHOUSE COMPANY
Performance Output
Using the table below, make your own promotion and tagline for your product or service.
tagline: “Get the Dirty Deeds away”

super sale products!

and get 25% discounts BUY NOW!

Using the table below, make your own SWOT analysis for your product or service.
 STRENGTHS
-Expertise
-well known locally
-Same day Delivery
-GoodLocation on High street
OPPORTUNITIES
-online sales
-increase product range
-add new support service
-Ability to develop another store
WEAKNESS
-lack of services for delivery
-No IT and E-commerce expertise
-limited storage space
-limited flexibility in pricing
THREATS
-Changes in regulation can impact the
business
-products are already sold by the
competitors.
-insurance cost are continually increasing
-competitive online players