6/16/2021 Module 1 Quiz | Coursera

Module 1 Quiz Due Jun 21, 12:29 PM IST

Graded Quiz • 30 min

Module 1
QUIZ • 30 MIN

Module 1 Quiz
Reading: Start Here
10 min
Module 1 Quiz
Reading: Glossary
TOTAL POINTS 7
10 min Review Learning Objectives

Video: 1.1 Introduction

1. Which of these best describes the "brand image"? (select only one) 1 point
7 min

The strategic
Video: 1.2 Brand design
identity of a differentiated customer value proposition
and brand image
12Those
min valued associations that are unique to a brand and set it apart from the
Submit your assignment
competition
Video: 1.3 Interview with DUE DATE Jun 21, 12:29 PM IST ATTEMPTS 3 every 8 hours
Bethany Koby, Director,
The name, logo, and other visual or non-visual aspects associated with a particular
Technology Will Save Us
brand
8 min Resume
What1.4
Video: people
Brand think and feel with respect to a brand
purpose
(part 1)
8 min Receive grade Grade
TO PASS 80% or higher —
Video: 1.5 Brand purpose
2. Which of these factors foster a perfectly competitive market? (select all that apply) 1 point
(part 2)
5 min
Customers pretty much know everything
Video: 1.6 Interview with
David Kershaw, CEO, M&C
Competitors offer products that are basically the same
Saatchi
9 min

Low-cost competitors erode profits for others

Video: 1.7 3E's (part 1)
7 min
Competitors collude to set prices
Video: 1.8 3E's (part 2)
10 min

Quiz: Module 1 Quiz

3. What are some of the potential benefits of having a strong brand purpose? (select all that
7 questions 1 point
apply)
Reading: Optional Reading
10 min
It provides customer relevance
Peer-graded Assignment:
Module One: To Do
It attracts and motivates talent
1h

Review Your Peers:the

It differentiates Module
brand from competitors
https://www.coursera.org/learn/brand/exam/5D0qF/module-1-quiz/attempt 1/1