Confidential

Growth and Improvement Advisory

for

Mayur Hospital

April, 2024

Note: This documented is intended solely for the information and use of Mayur Hospital and is not to be used, referred to or distributed to anyone other than the
Hospital’s promoters for any purpose.
 Background

Mayur is a prominent hospital in Indore , MP, known for its clinical expertise and good patient service. Its offerings are currently include all
major medical specialties including Internal Medicine, ER, OBG, Orthopedics, Pediatrics and General Surgical services.

The founders of the hospitals are visionary and have utmost respect for patient care before any other corporate objectives. Given the
nature of the industry it is important to achieve efficiency improvement and economies of scale in a hospital setup / network. It is only
then one can provide quality services in a sustainable manner as the cost of providing good quality
are also high.

Hence the objectives are twofold

Objective #1: Growing the service mix of current setup and improve efficiencies
Increase the service offerings by launching new departments, procedures and services
Implement SOPs and efficient processes and workflows across departments

Objective #2: Expansion of Hospital into a Regional Network

Grow the current panel of CBD and referral doctors by offering them best of infrastructure and support
Increase catchment areas by launching branch hospitals and clinics in nearby potential towns
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 About Us:
At Innova Management LLC we deliver exceptional value based consulting, operations management and Digital Marketing services to our clients. It
has a highly qualified and experienced team with multiple decades of experience.

We also work closely with our clients providing a range of Operations, Licensing, Accreditation, Management, Quality Consultancy as well as Digital
Marketing services to hospitals and medical centers. Founded in 2020, we have delivered successful outcomes for our clients.

Our services are currently focused into two core niches:

Healthcare Advisory & Operations Management Digital Marketing & Social Branding
 New Medical Services Launch Assistance  Social Media Marketing
 Facility Licensing and Regulatory Compliance Assistance  Google Ad words/ Facebook / Instagram / Snap Chat Ads
 Accreditation Consultancy  SEO
 Quality and Patient Safety Programs  Marketing Analytics / Spend ROI
 Turnaround and Restructuring Plans  Branding Kit
 Transaction Advisory - Financial Modelling, IM, Due Diligence, Term Sheet  Blog Management
 Strategic and Financial Planning  Articles and Content Writing Services
 Strategy Execution and Rollout  Website Development
 Healthcare Operations Management  Mobile App Development
 Secondment and Outsourcing Services

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 Our Consultants

CONSULTANT CO-FOUNDER

Dr NEERAJ
ALOK

 Founder – Mockguru.com (EdTech)  Senior Healthcare professional with 15+ years of experience in
– Salwaty Home Healthcare Healthcare Facility Operations and Health Insurance Network
Management
– Innova Management LLC
 Held management and operational positions in India and UAE at
 Sr. Finance & Strategy professional with 15+ years of global experience in Healthcare, Retail,
Paramount Health, Vipul Medcorp, AVIVO Group, Pentacare
Edtech, Oil &Gas, Alternative Assets
 Casualty Medical Officer at Shive Critical Care Hospital
 Prepared Crypto White Papers for Skycap – REIT Coins, ICC- T20 Coin
 MD – Nashik University, MBA – Sholapur University
 Held leadership positions – VP – Finance – Avivo Group, Head of Corporate Development at
UME Group  PG Diploma in Healthcare & Social Management from UK
 Executed one of the biggest M&A deals in Aesthetics in the MENA region
 Experienced in building teams from scratch and delivering financial results in tight timeframes
 MBA (IIM Ahd) and B.Tech (IIT Roorkee)

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Key Clients

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Samples of Detailed Analysis
Sample SWOT Analysis – Obstetrics & Gynecology (can differ from ground level situation)
How will we build on these strengths ?
1. Star department with high growth rate in revenue and patient count;

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1. Maintain our market leadership with brand marketing and superior patient service
Average footfall per day per FTE is on the rise
2. Further customer care training to be given to all staff to enhance patient experience
2. Well trained and experienced Midwives and RNs
3. Use star doctors in some of our indirect campaigns and social media campaigns
3. Star doctors; Amrita leveraging on the relationships and clinical practice
developed by its loyal doctors; High net contribution of doctors bears
Strengths testimony to this fact

How will we manage these weaknesses ?

1. Not able to capture High risk pregnancies cases
1. We will buildup teams and protocols to enhance our expertise in high risk pregnancies and then

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2. Lack of continuity of care with CBD doctors
3. Customer service and front desk need to be improved launch a suitable campaign to capture those patients
4. IT system / Medical records 2. We will launch IVF facilities inline with facilities of international IVF brands
5. Contribution of IP Revenue has declined over the years; OP to IP 3. Protocols being strengthened so that patients don’t face any lack thereof in terms of services
conversion rate dropped; 4. Plan is being put in place to train all hospital staff for 5 star hotel level customer handling
Weakness 5. To upgrade IT systems in phases, hardware upgrades are being rolled out in Phase I

How will we exploit these Opportunities ?

1. Low doctor utilization which provides scope of increasing revenue 1. Attractive end-to-end delivery packages will be marketed to increase footfall

7 2.
3.
Antenatal classes and post natal community follow up
Supportive Macroeconomic factors: Young female population;
increasing pregnancies; complicated deliveries due to lifestyle related
diseases; Country wide focus on women health by MOH
2.
3.

4.
Lamaze classes will be launched in collaboration with physiotherapy department
Enhance our social media presence, as the young population is internet savvy. Selfie-worthy
ambience will be created to enhance experience and beat competition
As a part of developing our medical expertise, government experts and internationally
Opportunity 4. Improve service mix: focus on specialized care and complex cases by renowned visiting doctors will be roped in. Such doctors will aid us in developing the market
adding quality part time doctors for High risk pregnancies and other complex cases

How will we manage these threats?

1. We will continue to maintain our premium position. We will further enhance patient
1. Price competition for maternity being a crowded market in terms of

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experience and thus retain patients as birthing is a joyous experience for the whole family
competition for Gynae cases; 2. We will focus on specialized cases like high risk pregnancies where we will be much better
2. Difficult to attract more population as services being provided by than government in terms of medical expertise as well as infrastructure
competition at a cheaper price 3. We will establish protocols for support staff to convince the patient to stay with MPH thus
3. Leaving Part Time Doctors take patients along with them minimize the loss 7
Threat
 Action Plans
Efficiency Improvements Department Turnaround Business Development Service Line Expansion

• Mostly efficient • Manpower • Marketing • Launch IVF and introduce niche

• Mild scope for improvement of surgical - Recruit Doctor with focus on High - Launch comprehensive social media services like
conversions (not related to child birth) risk pregnancies campaign - PGD
- Recruit midwife for water birth - High light quality of our services - PGS
OBG - Restructure call center operations - Introduce transparency in package - Laser assisted hatching
• Infrastructure pricing • High risk pregnancies
- Launch of the IVF department • Initiate talks with corporates for wider • Water birth services
• Touch base with customers for post- inclusion of employee base
delivery services and feedback

• Mostly efficient • Manpower • Marketing • Pediatric gastroentology

• Conversion ratios improvements may be - Recruit Level 3 trained - Launch comprehensive social media • Pediatric cardiology (by visiting
possible after further detailed Neonatologist campaigns with focus on parents and doctor)
discussions with doctors - Rationalize no of doctors teens
Pediatrics • Infrastructure - School campaigns
• - add 2 NICU beds • Negotiate with corporates for wider
- General upliftment of the inclusion of employees (volume
department incl. play areas and discounts)
NICU

• Improve surgical conversion ratios • Manpower • Marketing • Spine laser treatments

• Improve physiotherapy conversion ratios - Replace doctor/s incase conversion - Launch comprehensive social media
rations don’t improve campaigns with focus on outbound
- Hire a Star Omani PT doctor locally medical tourists
Orthopedics - Market visiting doctor program
- Visiting Laser spine doctor
- Introduce renowned visiting • Work on Government tie-up for cases
doctors • Negotiate volume guarantee pricing
with insurance companies
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 Action Plans
Efficiency Improvements Department Turnaround Business Development Service Line Expansion

• Improve surgical conversion ratios • Manpower • Marketing • Launch Bariatric surgeries

• Improve Radiology conversion ratios - Recruit Bariatric surgeon - Launch comprehensive social media • Introduce new procedures in sister
- Rationalize no of FT doctors campaign departments –
- Start dialogue with PT doctors for - Highlight quality of our services 1. Gastroentology
conducting more surgeries at MPH - Introduce transparency in package - EMR
- Keep on adding part time surgeons pricing - PHmetry
General for more surgeries • Marketing of Gastroentlogy and Urology 2. Urology
Surgery - Introduce international visiting services, project them as centers of - Erectile Dysfunction Treatment
doctors typically for excellence
Gastroentlogy, Urology • Initiate talks with corporates for wider
• Touch base with customers for post- inclusion of employee base
surgery services and feedback • Negotiate volume guarantee discounts
with insurance companies to increase
utilization

• Push Gynecology, ER, Internal Medicine • Call back customers for post-surgery • Marketing • Food Tolerance (Allergy Testing)
Lab and for Lab conversions services and feedback - Referral marketing • Cancer Panel
• Push Internal Medicine, Surgery, Ortho, - Market self-help diagnostic packages
& ER for radiology conversions - Offer discounted rates to referral clinics
Radiology • Explore possibilities for govt. tie-ups
• Negotiate volume guarantee discounts
with insurance cos.
IT Human Resources Infrastructure Customer Service

• Launch patient IT services like free • Improve recruitment turnaround • Improve general ambience of the • Restructure customer service to fall
Wi-Fi, Online reports, Information app time (CV to Joining) hospital typically Patient waiting areas, under purview of Floor Managers
Coffee shop in order to compete with 9
AMRITA • Improve manpower churn rates • Provide star hotel level customer
• SEO, Web presence and Social Media competitors
• Work on incentive plans to service training to all patient
motivate doctors • Free Wi-Fi across Lobby & Patient areas handling employees
THANK YOU