Scribd
Upload
59 views19 pages

Effective Marketing Strategies for Hospitals

This document outlines marketing strategies for a multi-specialty hospital. It discusses ways to improve internal customer satisfaction such as reducing wait times and improving doctor-patient communication. It also recommends strategies to exceed customer expectations through follow-ups, seasonal greetings, and photographing newborns. Additional strategies include hiring high-profile consultants, forming local partnerships, offering domiciliary services, using technology for appointments and reports, and conducting various health-related exhibitions and outreach programs. The document also discusses corporate partnerships, packages, and reaching customers through media.

Uploaded by

Vinay Chandru
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
59 views19 pages

Effective Marketing Strategies for Hospitals

This document outlines marketing strategies for a multi-specialty hospital. It discusses ways to improve internal customer satisfaction such as reducing wait times and improving doctor-patient communication. It also recommends strategies to exceed customer expectations through follow-ups, seasonal greetings, and photographing newborns. Additional strategies include hiring high-profile consultants, forming local partnerships, offering domiciliary services, using technology for appointments and reports, and conducting various health-related exhibitions and outreach programs. The document also discusses corporate partnerships, packages, and reaching customers through media.

Uploaded by

Vinay Chandru
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Marketing Strategies

BY
Dr. Senthil
Mrinmoy
Bhaskar
Mithun
Multi-specialty Hospital
Internal and External
Customer Satisfaction
Streamline Internal Activities
1) Reduce Waiting Time
2) Reduce ALOS

3) Reduce Discharge Time

4) Better Doctor-Patient Communication

5) Quality Patient-Centric Care with state

of Art Technology(Equipments)
6) Regular Feedback Analysis and Evaluation
Cont..

Under Commit and Over Deliver


1) Follow up
2) Seasonal Greetings

3) Photograph of new born baby with

mother and free registration for these


baby in future
4) Better Communication (Interim Bills)
High Profile Consultants

Hireing High Profile Consultants


1) Visiting Consultant with 100:00 sharing basis
of OP consultations charges
Networking

Tie-upswith Local practioners, nursing


homes, Local Chemists
Forming Friends Club- Inviting for
CME/Seminars
Updates about Patients Whereabouts
Ensuring Patient Referred Back
Domiciliary Services

Nursing Services
Physiotherapy Services
Lab Services
Technology and Exhibitions
Appointments through e-mails
Reports sent through e-mails

Hospital Day
World Health Day
World Trauma Day
Anti- Tobacco Day
Out Reach Programs

Free Primary Care service Camp in


Catchment Area, Schools, Colleges and
Corporate
Health Talk
Corporate Tie-ups and
Packages

AttractivePricing Packages
Discounted Services for Corporate
Clients
Reaching Through Media

PublishingSuccess Stories
Talk Shows on FM (Radio)
Toll
Free Trauma Care
Number
Satellite OPD
Family Insurance Scheme
Associate Hospitals
Tele-medicine Center
Membership

Medical Tourism
Cardiology Superspeciality
High Profile Consultants

Hireing High Profile Consultants


1) Visiting Consultant with 100:00 sharing basis
of OP consultations charges
2) Full Time Consultants
Cardio Diagnostic Centers
With OPD Services at
Different Parts of City
Other Strategies
Tele-Medicine Center
Medical Tourism (Consultation)
Technology
Insurance Scheme
Tie-Ups (also other state hospitals)
Media
Nursing Home
Tie
up with Multispeciality/Superspeciality
Hospitals

1) Profit Sharing
2) Ensuring patient return back to nursing
home
Service Marketing

Parenting Classes for Expecting Mothers


Parenting classes after birth
Yoga and Meditation Classes

You might also like