Hyperbaric Oxygen Therapy HBOT
IT’S TIME NOW TO INVEST IN YOUR HEALTH
Cutting-edge technology, exceptional experience
Vison
Mission
Strategy and tactics
Positioning : the best place where you can find the multidisciplinary team using the advanced
technology with ethics helping population looking for the quality of life , the right place where
you can find the professional advise you and teaching you how to invest in you life .
Healthcare economics after Pandemic:
Economic change after Pandemic, investing in health and preventive medicine is the trend now
Country vision:
Dubai opening the door for retirement plan.
Medical tourism project
Scope of services:
Wound healing
Incurable diabetic foot
Sudden hearing loss
Bone infection
Post cancer treatment and post radiation
Medical tourism packages
12-14 weeks
SWAT analysis and competitors landscape study
Hyperbaric Oxygen Therapy HBOT
Marketing strategy :
Geographic UAE ,GCC
Demographic:
Males and female
Above 40
Target segment: Rulers, VVIP,VIP ,CEOs , high end insurance policy holders
Marketing Tools:
Website
Social media /you tube
Emailer /personalized emailer
Conferences
SEO/PPC
Events
PR and media interviews
Videography
testimonials
Strategy create awareness (concept and brand)/content management /branding
And design comprehensive ROYAL Package for medical tourism (transportation with luxurious
vehicle from the airport /accommodation /translation if required …..etc)
B2B vis sales team
-Emailer
-Tie ups and affiliation with:
a. Research organizations
b. Reputed hospitals specially (cancer hospital/endocrinology /complicated surgery and tertiary
hospital, government hospital to reduce the IP stay)
c. Insurance companies (treating the complicated cases and reduce intervention procedure)
d. Government organization and embassies
e. Sports club
f. Hotels
i-Travel agencies
y- Embassies/travel agencies /Emirate airlines and Etihad air lines.
o- Long term care facilities
Hyperbaric Oxygen Therapy HBOT
-Agreement and strategic partnership
B2C marketing and digital marketing team
Awareness campaign /events /webinars
Health talks specially for the high reputed organization
Loyalty program
Social media campaign and google adds
Design unique referral system:
Referral incentive scheme
CME and webinars
SOP
Case manger
Build referral community (geriatric doctors, surgeon, orthopedic, endocrinology, neurology)
Activities like business dinners, networking meeting
Doctor video as references
Action plan:
Phase 1: pre-launch phase
Budget and recourse allocation
Branding guidelines
Build all the marketing channel and start teasers and comping soon campaign.
Prepare the content of the marketing and packages and start the strategic partnerships and tie
ups and affiliation
Arrange all the marketing collaterals (flyers, brochures, gift items ….etc)
Webinars
Phase 2: Launch Activities
Opening ceremony preparation / invitation /arrange facility tours for the KOL
Prepare the videography /corporate video / orientation videos
Arrange celebrities’ visits
Testimonials
PR campaign and sign boards
Phase 3: First Year Activities
Ongoing sales and marketing activities
Arrange more tie ups and agreement and more field visits
Getting more referral cases and work to increase number of patients
Hyperbaric Oxygen Therapy HBOT
Get more cases from international patients and referrals
