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  • Medical Tourism (Canvas)

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    Vicente Ortiz
    500 views1 page
    This business model canvas outlines a medical tourism business that provides quality healthcare services to cost-sensitive patients. The business focuses on demand generation through marketing partnerships and an online presence. Key activities involve coordinating treatment, travel, and on-location support. The value proposition is affordable yet high-quality healthcare and a holistic patient experience. Revenue is generated through bundled service options and add-on fees, while costs include marketing, travel coordination, and staffing the contact center and on-location support.

    Original Description:

    Lienzo turismo médico

    Original Title

    Medical Tourism (canvas)(2)

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    This business model canvas outlines a medical tourism business that provides quality healthcare services to cost-sensitive patients. The business focuses on demand generation through marketing partnerships and an online presence. Key activities involve coordinating treatment, travel, and on-location support. The value proposition is affordable yet high-quality healthcare and a holistic patient experience. Revenue is generated through bundled service options and add-on fees, while costs include marketing, travel coordination, and staffing the contact center and on-location support.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    500 views1 page

    Medical Tourism (Canvas)

    Uploaded by

    Vicente Ortiz
    This business model canvas outlines a medical tourism business that provides quality healthcare services to cost-sensitive patients. The business focuses on demand generation through marketing partnerships and an online presence. Key activities involve coordinating treatment, travel, and on-location support. The value proposition is affordable yet high-quality healthcare and a holistic patient experience. Revenue is generated through bundled service options and add-on fees, while costs include marketing, travel coordination, and staffing the contact center and on-location support.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Designed for:

    The Business Model Canvas Medical Tourism

    Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
    For demand creation:
    For demand creation: Provide customers with a For demand creation: Concentrated on a
    - Marketing activities
    - Marketing partners surgery solution that - Acquire (Ads, web content, cost-sensitive (uninsured)
    - Website and content
    - Website creator delivers unsurpassed personal/provider referrals) or inadequately provided
    - Contact centre (sales staff)
    - Website content creator quality of care and a holistic - Activate ($0 tele-consultation) medical treatment:
    - Contact centre (sales) experience. - Keep (Post-care, community)
    For service delivery:
    - Potentially: Insurers and - Grow (Referrals, up-sell, - Cosmetic (Plastic,
    - Contact centre (case/travel
    Health provider referrers cross-sell, next-sell) Dermatology, Hair)
    managers)
    Value:
    - Concierge on location
    For service delivery: For service delivery: - Dental
    - Medical specialist
    - Contact centre - Better quality care, - Contact centre (case/travel
    (case/travel managers) continuum of care, safety of managers) - Fertility
    - Concierge on location the patient - Concierge on location
    - Medical specialists - Weight loss or diabetes
    Key Resources - DIfferent bundles of levels Channels (Bariatric treatment)
    of care treatment options
    - Innovative demand creation and medical destinations For demand creation: - Joint replacement
    - Website and content - Website, social media, email (Arthritis/Musculoskeletal)
    - Contact centre (sales staff - Relationship experience - Contact centre (sales staff)
    and case/travel managers) and extra activities
    - Concierge on location For service delivery:
    - Medical specialists - Contact centre (case/travel Split customer segments
    managers) by geographic location of
    - Concierge on location customer. Tailor treatment
    options so that destination
    reflects established local
    travel preferences.

    Cost Structure Revenue Streams


    - Marketing activities, Website/content creation - Services bundled into varying options for treatment, care and destination
    - Referral fees - Additional fee for add-ons like devices, pharma, assistance, activities
    - Concierge and travel costs
    - Contact centre (sales staff and case/travel managers)
    - Administration and insurance

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