The Business Model Canvas

Designed for: The Healx: A Case Study Designed by: Group 2 Date: Version:

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

- Health Care Providers - Clinical Trials - To focus on the treatment of - Mass market
- Costumer Service
- Collaborative Ecosystem patients with rare diseases
- Treatment of diseases - Patients
- Incentives
- Pharmaceutical companies - Personal genome descriptions - To provide effective personalized
- Doctors
- Corporate social obligation medicine - Online appearance
partnership - To make available clinical-trial
- Health Care Institutions
- Global life sciences database
organizations - More customized item/product or
- Advocacy groups services
worldwide
- Medical practitioner

Key Resources Channels

- Pharmacies and distribution networks
- Manufacturers - Technology and analytics
- Human Resources - Platforms
- Clinicians -
- Pharmaceutical Staff
- Partnership
- Researchers

Cost Structure Revenue Streams

- Research and development cost - Incentives - Treatments of patients

- Manufacturing cost - Reimbursement - Medicines

- Utilities and Salaries expense - Sales

- Marketing cost - Customers

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