Key partners Key Value Customer Customer

activities propositions relationship segments

- Pharmacy,
hospital, - Completely - Cure their - We creating value
manufacturer. sickness, protect from person who
produce our How do we get, getting kidney stones
products. their health keep, and grow
- Large market, (also call renal calculi)
Advertising our without doing customers:
having a lot of - Our most important
products and surgery
customers, good -Introducing customer that patients
reputation, good having loyal - Cure kidney products and linking who are afraid of
workmanship to customers. stones business surgery and patient
produce our relationships with relatives’
- Pharmacy, - We divide our hospitals and
product. hospital - Customer
customers into 2 pharmacies.
archetypes:
- Sell our - types : wholesale - Create facebook, ● Has large stones
products and and retail. Besides instagram pages
- From selling ● Has been suffering
advertise them. that, we mainly and a website from kidney stone for
Producing our products. sell it to (contain our long time
organization ● Kidney stone come
products. pharmacies and back after surgery
information and
hospital.
products marketing). ● Patient relatives’ buy
for patient as a gift
- People who got - Record video for
kidney stones. introducing and
- We will make using instructions
ginseng into beneficial speeches
for the product.
cataplasm, which
can plaster to our
skin to cure your Which customer
sickness. relationships have
we established:
-Focus on the
kidney stone
patients: the group
that wants the
products as a
treatment.

How are they

Integrated with the
rest of our
business model st:

-Extend the idea that

the product is not
only for the kidney
stones pattern but
also for every type
of users as a
functional food.
- Express the
advantages of using
our product.

How costly are

they:
- Firstly, supporting
their treatment.
-Secondly, after
being cured, the
patients can
continue to use it as
a functional food for
supporting their
health and
preventing relapse.
-Thirdly, introduce
the product with
families,
acquaintances,
 friends, etc.

Key Channels
resources - Channels:
- Ginseng farm + Sell direct:
such as our website,
- Farmer stores.
- + Through
- Selling product intermediaries and
wholesalers: to sell
at supermarkets,
pharmacies, oriental
medicine clinics, …

- Sell products
through
intermediaries and
wholesalers work
best in the short-
term and are cost
efficient. In the
long-term, direct is
more efficient.

Cost structure Revenue streams

- Production cost, marketing. For what value are our customers really willing to
pay:
- Ginseng farm (if we own ginseng farms) and
selling products. ● Kidney stone supporting treatment.

- Marketing ● Functional food supports multiple parts of health.

For what do they currently pay:

● Kidney stone supporting treatment.

What is the revenue model:

● Linking to hospitals and pharmacies.

● Direct sales through the internet and company.

What are the pricing tactics:

● Build a connection with hospitals and pharmacies

 with wholesale price and commissions.
● Odd value pricing.
● Discount for loyal customers and customers who
buy in bulk.