product

Selling
MARKETING
PHILOSHOPIES

Production

Marketing Societal
Marketing
Production Concept

Features: Mass production, low cost &

Wide distribution

Used also in expanding Market

Advantageous in over Populated

Countries

Inexpensive Toys, electronics

 Product Concept

HMT Watches

Focuses on quality, performance or innovative

features

Rarely Examine Competitor's Product

Leads to marketing Myopia

Macintosh Tv
 Selling Concept
• Assumes that consumers are unlikely
to buy a product unless they are
aggressively persuaded to do so
• Marketing objectives:
– Sell, sell, sell
• Lack of concern for customer needs
and satisfaction
Marketing Concept
Instead of product centered “make & sell”
Philosophy, business shifted to a customer
Centered, “sense & respond” philosophy

Putting People First

Fulfilling Buyers Needs

profit through customer satisfaction &loyalty.

Societal Concept

To determine the needs, wants and interest of the Target

Market and deliver the desired Satisfaction that preserves
the society's well being
Societal Marketing Concept
 SELLING & MARKETING

Selling Marketing
• Selling starts with seller • Marketing starts with
& is preoccupied all the the buyer and focuses
time with the needs of constantly on the needs
the seller of the buyer
• Emphasizes is placed on • Emphasizes given on
sale of products already product planning &
produced. development to match
products with the
market
• Seeks to convert • Seeks to convert
products in to cash customer needs in to
• Views business as – products
goods producing • Views business as – a
process customer satisfying
• Selling views the process
customer as the last link • Marketing views the
in the business customer as the very
• Selling aims at Profit purpose of business
through sales volume • Marketing aims at profit
through customer
satisfaction.
Marketing and Sales Concepts Contrasted
• Healthcare & Education: The Infosys Foundation  is
committed to the well being of people living in remote
areas of India.
• A healing touch for the underprivileged
The Foundation constructs hospital wards, donates
advanced equipment, organizes health camps and
distributes medicines to the underprivileged sections of
society.
• The Foundation constructed the Infosys Super-specialty
Hospital at Pune. The government-run hospital caters to
poor patients who have no access to treatment in private
hospitals.
 The Foundation constructed a pediatric hospital in
Bhubaneswar,
• a hospital for tribals at Mysore,
• a hospital to treat patients with brain fever in Bellary,
and
• a recuperation center at the Kidwai Cancer Institute in
Bangalore.
• The Foundation has donated ambulances and high-
tech surgical equipment to medical centers and
hospitals in Tamil Nadu, Karnataka and Orissa.
Environment
• Conservation of resources
• Prevention of pollution
• Adherence to all applicable legislations
• Eliminating accidents, occupational illnesses and
injuries at work
RELIANCE
• Growth is care for the environment: Reliance
believes that a clean environment in and around the
workplace fosters health and prosperity for the
individual, the group and the larger community to
which they belong
• Health: Health Awareness Programs, covering
diverse topics such as noise pollution, prevention of
HIV/AIDS and First Aid were conducted for students
of schools at the neighbouring towns and villages of
Patalganga