MAGUYUGA JFDC 22/01/2021 1.

01
Business Model
Canvas
Key Partners
ACPC – KAYA Program
JFDC – Business Devt / Magmt
and marketing Team
Regular farm input suppliers
- Fertizlier and crop protection
products
- Packaging material
- Fruit protection products
Wholesalers / Retailers and
institutional customers
Technology Partners
- Drip Irrigation set up
- Organic Fertilization and crop
protection
Logistic and distribution
partners
- Trucking Services
- Container Transport Services
Promotional Services
Key Resources
Good Financing Facility
Modern farming tech. provider
Modern farming equipment and setup, e.g.
- Drip irrigation
- Solar pumps
Key Activities
Farm development activities
Farm maintenance
Post-harvest processing /
packaging
Marketing and distrubution
Promotion and maintaining
good customer relations
Farm / Business expansion.
Value Propositions Customer Relationships Customer Segments
Maintain commitment on Direct Customers
- Individually packed Table consistent resupply and - Home / office deliveries
Banana for safety and health replenishment
- Premium bananas are packed Maintain the high quality of
produce. Retailers:
until it reaches the consumer.
- Minimal use of chemical Maintaining customer friendly - Convenience stores
agents during crop production prices for premium banana. - Coffee shops
cycle. Ensure the profitability of the - Supermarkets
- Competitively priced premium customers. - Public markets
bananas. Specified budget for PR with - Fruit stands
- In-house distributiuon to retailers and institutional
-
maintain premium quality customers.
- More frequent resupply and
replenishment from dealers Institutional Customers:
outlet - Hospitals
- Hotels
- Restaurants
- Concessioners
Wholesalers / Distributors
Channels
Social media
Inhouse marketing and promotion team
Institutional promotion
Telemarketing Services

Business Development Team

Manpower supply
- Regular farm workers
- Seasonal farm workers

Cost Structure Revenue Streams

Land Lease Cash sales
Land development cost For Retailers: consingment on top of resupplying and replenishing of premium
Farm establishment cost banana.
Fixed assets For institutional: dynamic pricing or fixed pricing.
Salaries / wages
Utilities - Electricity / Water / Fuel
Communication
Security Services
Permits and licenses
Business devt / mgmt / marketing team
Transport vehicles
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0