Answer Sheet

Module Business Creation

Name and surname Valentina Lotero Valencia

Delivery date 03/02/2021

INDEX
EL CORTE INGLES CANVAS MODEL ........................................................................................................................................................ 2
BIBLIOGRAPHY . ........................................................................................................................................................................................ 3

1

-Reliable suppliers that
assume a campaign
Ethical commitment -
Domestic suppliers -EU
suppliers -Audit system
Competition:
Macy's
Sears Holding Kohl's
Mark & Spencer
John Lewis Partnership
Nordstrom
Fallabella Group Amazon
Carrefour
Cost structure
-Technological infrastructure
-Logistics and transportation
infrastructure
-Direct employees
-Marketing and advertising
Torres Burriel Estudio (26 August, 2016). Alignment of multichannel strategies El Corte Inglés [Blog post]. Retrieved from
https://www.torresburriel.com/weblog/2016/08/26/estrategias-multicanal-corte-ingles/
EL CORTE INGLES CANVAS MODEL
Customer
Key Value relations
activities propositions Networks social: comments,
evaluations
Customer experience: service,
Platform development
personalized attention and customer
Legal support/contracts
Marketing
-Minimum waiting time orientation. -Product and service warranty
-Quality in food, fashion, home, etc. In
Investing in advertising campaigns E-commerce addition, guarantee in the facilities and
Launching of exclusive lines for each environment for the customer.
-Personnel Service Assortment: Wide range of possibilities
with brands, products and models for all -They prioritize the quality of
Optimization of processes International Shopper needs, tastes and economic possibilities. the product and service
collaboration Respect for the environment
Production with clean sources Training -Home delivery of packages Specialization: Specialists in each of the
before the price.
areas such as fashion, perfumery, travel,
and specialization of personnel Tailor-made tailoring insurance, culture, leisure, etc. -Who are looking for an
experience at the time of
-Merchandise search service
purchase.
-Customer satisfaction -Who are looking for
Key Distribution
barometer warranty.
resource channels
s -Offer of products
sustainable Physical stores
-Technology platform Advertising posters
-Facilities/Points of sale Digital and physical
-Distribution networks commercial catalogs
-Customer database Website
-Lines of credit Youtube channel
-Marketing and sales Social networks Mobile
applications
Revenue sources
-Retail/Retail/Spot revenues
E-commerce
-Advertising
-Multiple means of payment and financing (El Corte Inglés purchase cards, purchase
card, gift card, etc.).
BIBLIOGRAPHY .
2
El Corte Inglés, S.A. Financial Report 2016

Part I Activity report of el corte inglés and its group of companies

Case study. El Corte Ingles