1 Whenever you save this file - make sure to rename the file with your full name

2 Make sure that you have watched the video before attempting these question.
The questions have been attempted in the video and will give you a framework of how to approach the problem so
3 You can extensively use google for research
4 The ppt used in the meeting can be accessed here https://bit.ly/3iDYkfy
w to approach the problem solving
In the video Varun mentions the Value Chain of Bluetree

In this task you will mention the activities done under every segment of the value chain. You can use any of the value chains fr
Answer:
R and D
Raw materials
processing
storage
distribution
marketing
customer service
Use the value chain framework to describe the activities done under every segment of the value chain for the following compa
You can research online to understand what specifically do these companies do

Bluetree

Meesho

EkaNEK
her slide 3 or 4 of the ppt https://bit.ly/3iDYkfy

product development, identifying the target segement

refers to the inbound logistics
all the activities invloved in converting the raw materials into a useful output
warehousing, and retention, transporation
supply chain management
selling the product to the customers, satisfying customers with the products
after sales service, keeping customers satisfied with the product

R and D Raw materials processing storage distribution marketing customer service

satisfying the
identifying logistics influencers after sales
product needs, the prospective converting the retention ( transporation of with quality service,
fulfilement of influencers is the prospective of products from products and proper
ecommerce inbound logistics influencers influencer manufacturers to appropriate payment
activites in Bluetree into customers s influencers prices mechanisms

retaining
converting the the various ad offering
resellers,wholesal wholesalers Meesho campaigns by quality
fixing the ers and the into resllers on resellers, logistics is taken Meesho and products at
product range manufacturers of the Meesho wholesale care by the not the afforadable
and price range the products app rs manufacturers manufacturers prices
clients
and the
various
clients that information devices
creative includes public into used to offering
solutions to corporations and symphanies measure data analytics innovative
express the private ( data the air and cloud based solutions to after sales
data analytics organisations analytics) quality storage clients service
ustomer service
Problems in the ecommerce space

Go through the links mentioned in the slide 7 on the ppt https://bit.ly/3iDYkfy and research some more articles to fi

1 Mention the links below of the new articles you have researched
https://www.linkedin.com/pulse/how-meesho-building-quixotic-social-commerce-platform-raj-abishek/
https://medium.com/@youngarjeezy/why-we-invested-in-meesho-830e4fb75c01
https://nikhilmehta.me/meesho-social-commerce/

2 List the problems that you are able to find in the e-commerce startups
most SMBs already had an online presence & were leveraging social media for sales
 major entry barrier for tyro merchants is capital, inventory, logistics, product discovery & supplier network
90% business is concentrated in these retail stores
Manufacturers did not have enough network of distributors to expand in newer geographies.
Inventory is the major cost

3 Also try to categorise the problem with the value chain activity segment that you learnt in the previous task
for example

Value chain segment Problem

Marketing The CAC of e-commerce companies is too high and therefore e-comm companies h

Outbound logistics A significant portion of the deliveries are broken during the delivery of the product

Inbound logistics Inventory is the major cost

Outboud logistics Manufacturers did not have enough network of distributors to expand in newer g

Marketing 90% business is concentrated in these retail stores

marketing and sales most SMBs already had an online presence & were leveraging social media f

Inbound logistics  major entry barrier for tyro merchants is capital, inventory, logistics, product
search some more articles to find big problems with the startups in the e-commerce space

atform-raj-abishek/

iscovery & supplier network. Higher prices & inconsistent quality make supplier discovery woefully excruciating. You need the

nt in the previous task

herefore e-comm companies have a hard time becoming profitable

ng the delivery of the product

tributors to expand in newer geographies.

re leveraging social media for sales

inventory, logistics, product discovery & supplier network. Higher prices & inconsistent quality make supplier discovery woeful
excruciating. You need the right contacts to find accordant suppliers.

e supplier discovery woefully excruciating. You need the right contacts to find accordant suppliers.