A SUMMER INTERNSHIP PROJECT REPORT ON TOPIC

MARKETING-ADVERTISEMENT AND VOLUME SALES

Submitted by
Shivam Saraogi
Roll No:1221334
(MBA-L Sec)

Under the guidance of

Prof. KSHETRAGNA,
Christ University,
Institute of Management
Bangalore, India
2013

A Report
Submitted in Partial Fulfillment of
the Requirements for the Award of the Degree of
Master of Business Administration

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 DECLARATION

I, Shivam Saraogi, hereby declare that the Summer Internship Project report entitled
MARKETING-ADVERTISEMENT AND VOLUME SALES has been undertaken by me
for the award of Master of Business Administration. I have completed this study under the
guidance of Prof. KSHETRAGNA, HOD MARKETING Christ University, Institute of
Management.

I also declare that this project has not been submitted for the award of any Degree, Diploma,
Associate ship or Fellowship or any other title in this University or any other University.

Place: Bangalore Candidate name: SHIVAM SARAOGI

Date: Register No: 1221334

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 CERTIFICATE

This is to certify that the Summer Internship project report submitted by Shivam Saraogi on
the title ADVERTISEMENT AND VOLUME SALES is a record of Sales work done by
him during the academic year 2012 – 2013 under my guidance and supervision in partial
fulfillment of the requirements for the award of the degree of Master of Business
Administration. This dissertation has not been submitted for the award of any Degree,
Diploma, Associate ship or Fellowship or any other title in this University or any other
University.

Place: Bangalore Prof. kshetragna

Date:

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Certificate Issued by the organization to be pasted here.

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 ACKNOWLEDGEMENT

I am indebted to many people who helped me complete this project report.

First, I thank the Vice-Chancellor Col. Dr. (Fr.) Thomas C. Matthew and Associate Dean
Professor Zohar Ghadially of Christ University for giving me the opportunity to do this
project.

I thank Fr. Thomas T. V., Director, Christ University Institute of Management and Prof. C.
K. T. Chandrasekhara, Head-Administration for their kind support.

I thank Prof. kshetragana for his support and guidance during the course of my project.

I am extremely grateful to MyDeals247.com for giving me an opportunity to learn and to Mr.

Aneesh sharma for his invaluable contribution towards me so that I can work more
efficiently.

I thank my parents for their blessings and constant support, without which this dissertation
would not have seen the light of day.

Shivam Saraogi

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 TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION TO THE INDUSTRY 7-8

ONLINE ADVERTISEMENT IN INDIA 9-10

HOW MUCH MONEY IS SPENT ON WHICH

ADVERTISEMENT MEDIUM 11
CHAPTER 2 MISSION AND VISION 12

WORKING OF MYDEALS247 13-15

KEY PEOPLE IN COMPANY 16

ADVERTISEMENT IN MY DEALS 17-19

CHAPTER 3 PROBLEM IDENTIFICATION 20

OBJECTIVES 21-23

INBOUND MARKETING 24

CHAPTER 4 PROCESS 25-27

PROJECT WORKING 28-29

SNAPSHOT OF DATABASE 30
CHAPTER 5 ANALYSIS 31-32

COMPETETIOR 33-34

CHAPTER 6 FINDINGS 35

RECOMMENDATION 36

CONCLUSION 37

REFRENCES 38

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 INTRODUCTION

1. ECOMMERCE
In the simple language ecommerce is the buying and selling of goods and services online.
People use ecommerce to describe a purchase when the payment is been made online. A sale
on internet is increasing now a day as the customer takes the advantage of low prices by the
wholesaler retailing the product.

E commerce also include the entire process of developing , marketing, selling, delivering,
servicing and paying for product and service. Modern Ecommerce typically uses the WWW
at least at one point in transaction although it may include a wide range of technology such as
email, mobile device and telephone as well.

A large % of ecommerce is conducted entirely in form for virtual items such as access to
premium content on a website, but mostly electronic commerce involves the transportation of
physical items in some way. Online retailers are sometime known as e retailers and online
retail is sometime known as e-tail.

1.1 HISTORY OF E COMMERCE

Electronic commerce was identified as the facilitation of commercial transaction
electronically using technology such as Electronic Data Interchange and Electronic Fund
Transfer.

The growth and acceptance of credit card was also a form of Ecommerce. Around 1994
internet became so powerful but it still took 5 more years to make it safe for usage.

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1.2-COMMON APPLICATION OF ECOMMERCE

1. Document automation in supply chain and logistic

2. Domestic and international payment system
3. Group buying
4. Automated online assistant
5. Instant messaging
6. Online shopping and order tracking
7. Online banking
8. Online office suites
9. Shopping cart software
10. Teleconferencing
11. Electronic ticket booking

1.3-GOVERNMENT REGULATION

Some electronic commerce activities are regulated by Federal Trade Commission. These
activities include the use of emails, online advertisements, and consumer privacy.

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2- ONLINE ADVERTISEMENT IN INDIA
Internet advertising is an accepted medium in India today. Most of the corporate, restaurants,
educational institution, and Real estate’s company prefer online advertisement.

2.1 Background

A Brief Overview of online advertisement

In its 17 year existence, online advertisement has become the fastest, and one of the most
effective advertising mediums in history .Today, it is one of the essentials needed for a
successful business. It is a media platform that allows interaction with customer in the most
creative and interesting ways. For the sake of knowledge and a more perfect understanding of
online ads we should also study history of online advertisements.

2.2 History
Online display advertisement was started as a very limited experiment in 1980s and since
then it is continuously growing and has become a multibillion dollar industry. There has been
a major competition between the major players in this field.

2.3 THE EARLY DAY’S-BANNER AD’S

2.3.1 The pioneers

A joint venture b/w IBM and Sears, known as prodigy, was the first company to experiment
with online advertising. It was started in 1980 and although the company initially used ads to
promote sears product.
It eventually took on other customer. Prodigy pioneering efforts in online ads were followed
by a company called global network navigator in 1990 and shortly thereafter by Hotwired the
first website to sell large volumes of banners ads to big businesses. Some of the first big
companies to buy these online ads from Hotwired included AT&T and Coors

2.4 A GROWING MEDIUM

2.4.1 THE SIZE OF MARKET
We should clearly know the difference between the size of the online market segment and the
offline market segment so as to understand which medium is better. According to internet
advertising bureau the internet advertising is on second number after the broadcast television
advertisements.IAB figures reveal display ad revenue in 2011 topped $11.1billion, which is
35% of the $35billion in total ad revenue for all category of online advertisement. This was a
increase of 15% over 2010 in which revenue was $9.6billion.

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2.5 Pricing models
There are basically 3 types of pricing models that are been used for online advertisement:-
1. Cost Per Click- this model prices based on the number of times the ad is clicked.
2. Cost per Action- It is also called as performance based pricing. This model charges
the client based on number of specific actions directly linked to advertisement.
3. Cost Per thousand-this model uses views as the measure to establish price, so the
number of people who view the ad establish the price.

Everything has advantage and disadvantage. Similarly these pricing models also have some
pros and cons. many ad buyers like CPM pricing because it allows them to compare their
online ad buying with their offline marketing efforts.

2.6 TOP PLAYER

Google is the top player in the category. Other players are AOL, Microsoft, Yahoo,
Facebook. Collectively these companies accounted for 53.8% of total display ad revenue in
2011. In the coming future Google is likely to displace Facebook as the biggest seller of
online ads in 2013.

2.7 Summary
With online advertisement taking such a dominant role in overall advertising and with display
advertising growing as a percentage of all online advertising. With various choices in the
category of pricing models ad buyer can use their campaigns internet marketers are in a
unique position to capitalise on the favourable trends in online advertisements if they plan
their strategy carefully.

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3. HOW MUCH MONEY IS SPEND ON WHICH ADVERTISEMENT
MEDIUM

From this figure we can clearly make out that most of the money for the purpose of
advertisement is spend on the television ads as it is one of the best ways of communicating
with people and making them aware.

The least amount of money is spent on the outdoor mediums as now a day the advertisements
through the outdoor medium are not that preferred.

In the past few years the advertisement through internet is becoming more popular and in the
picture also it is shown that the amount of money spent on the advertisement done through
internet is constantly increasing because now more and more people are using internet so it
can be the best medium to promote the product and make customer aware about it.

Now a day’s less people are using the radio so as to get aware about the advertisements by
keeping that in mind the amount of money spend on the advertisement through radio is
decreasing as compared to the previous years.

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 MISSION AND VISION STATEMENT

MISSION
Our mission is to provide services which will improve the way our customer works and will
result in increased productivity and efficiency. Moreover we believe in satisfying our
employee by continuously growing as a company and offering them excellent work
environment to work in. we also believe in satisfying our investor by giving them proper
return on their investment. We also want to be a globally known company for our product
and services.

VISION
As the world is changing so to survive in this world we must understand the trends and forces
That will help our business in future.
We must get ready for tomorrow today itself. Our 2020 vision also says to create a long term
vision for the business and provide with a roadmap so as to have a better understanding of it.
Our vision also includes the full use of technology and the staff which we have.

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WORKINGS OF MYDEALS247.COM
Today's most E-commerce sites routinely experience transaction closure rates in the range of
3 to 5 percent of the total visitors - the primary reason for the failure is most of the sites are
too generic - no personalization whatsoever.

Most shoppers spend a significant amount of time by going through multiple websites and
related comparison websites and still they cannot make a quick decision - average time to
make a decision to buy any product online is between 2 hours to a week - also, they confine
to a couple of choices.

Mydeals247.com tries to address this need for personalization by consumers to an extent.

MyDeals247.com offers revolution technology in the e-commerce industry which identifies
individual's preferences, interests, then delivers on-the-fly adjustments that make each
consumer feel the site was built just for him or her. They do this by giving the consumer the
choice of categories he/she wants to select and they get updates on these categories alone. It's
pretty much like having their own e-commerce or online store to fulfill your own needs on
daily basis. MyDeals247 brings the lowest offers from the sellers based on buyer’s request in
the local markets - all the bids from sellers happen real time. Also, MyDeals247.com
provides the current need analytics (on daily basis) to the sellers in the local markets.
Unlike other e-commerce websites Mydeals247.com doesn’t maintain inventory as it acts as a
facilitator between buyers and sellers. MyDeals247 has three unique business models and
each of them is described below briefly.

Real-Time Market Place

This model uses reverse auction and there is no inventory maintained as everything starts
from the consumer interest. Once they place their order on the website the system notifies the
consumer request to all the sellers whoever is selling that particular product or service along
with the consumer's budget. Then sellers make offers against the consumer request along
with the offer expiry times and system picks the top 5 best offers in terms of lowest price. All

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this takes place in real-time and rank order changes based on the offers received by the
sellers. Based on the offers available consumers takes advantage of the best offer and
purchase the same.

Volume Based Discounts

This model falls under Business to Business segment as the consumers are usually other
businesses. Since most businesses purchase in large volumes they place lot of importance on
price and Mydeals247.com has long standing contracts with vendors who supply products at
discounted prices based on volumes.

Mydeals247.com deals with only reliable retailers and the company focuses on general
house-hold items, entertainment, education, local events, amusement parks, professional
training, and services companies. Consumers can buy big and save big; they can avail
discounts based on the volume of the order they have placed. By creating healthy competition
among the suppliers with whom the company has long standing relationship the consumers
need is fulfilled.

Personalized Ad display and ‘Pay per Lead’ model

Mydeals247.com website displays local Ads based on the consumer’s interest at any given
point in time. For instance, if someone is looking for the footwear and watches in Bangalore,
system consolidates all the local Ads relevant to footwear and watches under "Bangalore
Talks about..."

Mydeals247.com conducted a research which says that, the current online Ads are not
effective for the merchants in terms of Return-On-Investment (ROI), as it is too low and most
of the time, the consumers are getting annoyed with the random Ads about products that they
are not interested in. The famous “Pay per Click” model is not very effective as the websites
charge the merchants whenever there is any random click. Apart from this, consumers are
NOT paying any attention to these random Ads. The very reason being, they are NOT in a
mood to purchase anything at that time.

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Whenever the consumer clicks on the Ad, there will be a video (1-2 minutes length) and
simple product description (500 characters maximum) and asks the consumer to answer a
simple questionnaire about the uniqueness of the product or service (i.e. 2-3 questions).
Consumers can answer these questions very easily based on the information provided and
they will be paid 60% of the Ad revenue. Same user won’t be allowed to answer questions
relating to same Ad twice and advertisers are provided with potential lead’s contact
information. The contact information of consumers is disclosed by taking express consent
from them.

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Key people of company

As the CEO of the company Venu is responsible for day to day operations, global sales &
marketing, as well as leading the company’s technology development and innovative
strategies.
Venu is having a bachelor’s degree in Computer Science and Engineering and a master’s
degree in Computer Science & Engineering from PSG Tech, Coimbatore, India. He runs a
management consulting firm called TECHINTELLECTS located in San Francisco, and an
ecommerce company known as My Deals 247.com in India. Venu inspired many individuals
and business leaders from different walks of life. Venu’s passion revolves around accelerate
growth and innovation, coaching, mentoring, inspiring, unlocking individual’s true potential,
motivating sales team, transforming business to next level, and more.

Venu is very famous for his international best selling self help, one book for life success.
It has sold over 5 million copies worldwide- endorsed by Dr. Abdul Kalam, Bill Gates, Jack
Canfield, Brian Tracy. Venu is a serial entrepreneur in the technology industry.
He is a frequent speaker at fortune 500 companies including Google, Intel, and Accenture.

Some of his favorite topics are:-

1. Personality development
2. Sales coaching
3. Business training
4. Time management
5. Leadership
6. Conflict resolution

As a Vice President, Shashi is responsible for the online / offline sales, establish business
partnerships, operations, customer management and vendor management. Shashi is
passionate about Ecommerce, new developments and internet marketing.
Shashikant Kabra holds a B.E in Information Technology from Rajasthan University, Jaipur.

As a Director, Ravi is responsible for MyDeals247’s rural area’s business development,

franchise development, and vendor management. Ravi is passionate about offering the best
quality products at the lowest prices across India.
Ravi holds a bachelor degree from Andhra University, India.

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ADVERTISEMENT IN MYDEALS247.COM

Pay Per Potential Lead:

MyDeals247 displays the Ads based on the user's interest. When the user clicks on any
Ad, MyDeals247 showcases a questionnaire asking a couple of questions related the
Advertiser's product or service - if the user answers all the questions correctly,
MyDeals247 charges the cost per potential lead from the Advertiser. If there is any wrong
answer(s), Advertiser will not be charged at all. All the user information (whoever
answered all the questions correctly) will be shared with the Advertiser.

The cost for the "Pay Per Potential Lead" will be calculated by number of questions
Advertiser wants to ask the user:

a) For Rs. 10 per click, Advertiser can ask up to two questions.

b) For Rs. 15 per click, Advertiser can ask up to three questions.

c) For Rs. 20 per click, Advertiser can ask up to four questions.

d) For Rs. 25 per click, Advertiser can ask up to five questions.

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One click per Ad
 Get paid 60% of what the Advertiser pays when the user answers all the questions
right about the product or service for the first time – only one chance is given
whether to make it or not.

 Earn money and use the same credit to:

 To recharge any prepaid or postpaid mobile phone(if you have a minimum of Rs

50 credit)

 To purchase any item(s) at MyDeals247.com right away(whatever the credit

available)

 To transfer the money into your bank account once in a month

 A minimum of Rs 250 credit is required to transfer the money into your bank
account - PAN card required – transfer happens once in a month – For instance,
the credit earned for the month of 1st August – 31st August will be paid during the
first week of September.

 All taxation laws of Government of India are applied.

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How Advertisement work at My Deals 247?
At MyDeals247, we focus on the personalized Ad display for the users (patented solution)
based on your personal interests or preferences and current location (once you login). Unlike
other websites, we do not annoy the users with irrelevant Ads. The good news is that, you get
paid for every click and answering some basic questions. If you click any Ad without being
logged into the system is not a paid Ads.

How does it work for the Advertiser?

It’s a very simple process. Advertiser can sign-up as a seller and post the Ad about the
product or service. At the same time, Advertiser can showcase the Unique Selling Points
about the product or service and ask the user some basic questions as part of the
questionnaire. Advertiser sets the budget per click or potential lead. If chooses Rs 10,
Advertiser can post up to 2 questions; Rs 15 allows up to 3 questions; Rs 20 allows up to 4
questions. Advertiser will have access to the user data whoever answers all the questions
correctly.

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 Problem Definition
1. To find out the educational institutes, restaurants looking for online advertisements and
target them.

There are many startup companies, educational institutes and coaching centers providing
education and knowledge to the students, various upcoming restaurants and various already
established restaurants who might need online advertisements so as to increase their sales
And maximize their profits.
Those companies, institutes, restaurants should be targeted so as to help them out by telling
my deals 247 online advertisement model.
Another main focus was to target educational institutes, coaching centers and restaurants of
small and medium size because the advertising model of mydeals247 will be very cost
effective for them and will help them to increase their sales. Large sector should not be
focused much because they are already doing advertisement and are known by the
customers.

2. To find out the restaurants and construction companies looking for volume sales and target
them.

Various restaurants requires large amount of food items which they purchase in bulk.
Mydeals247 provide them the same quality of the material they are purchasing in the best
price the company can offer. The more amount of quantity purchase the more will be the
discount offered.
Construction companies also require purchasing material like steel, cement etc in bulk. So
mydeals247 also offer them these materials and the more the quantity they will buy the
more discount they will get.

3. Find out effective ways to promote the company on social networking sites

 Facebook
 Twitter

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 OBJECTIVES

 The main objective was to learn the sales technique and the strategies that should be
used so that the deal can be converted.

 Another objective was to find out suitable ways by which the promotion of the
company can be done online.

 Another objective was to install Alexa software in at least 50 computers.

 Another objective was to give the company at least 10 deals. Closer of which will be
taken care of by the head business development manager.

 Another objective before starting with the working was to be very clear about the
frequently asked question about the advertisements.’

 Another objective was to give the company 10 deals from my side closing of which
will be taken care by the head BDM.

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These are the questions that the advertiser can ask us thinking from the
customer prospective

How does Advertising work at MyDeals247?

At MyDeals247, we focus on the personalized Ad display for the user(patented solution)
based on your personal interests or preferences and current location (once you login). Unlike
other websites, we do not annoy the users with irrelevant Ads. The good news is that, you get
paid for every click and answering some basic questions. If you click any Ad without being
logged into the system is not a paid Ad.

How does it work for the Advertiser?

It’s a very simple process. Advertiser can sign-up as a seller and post the Ad about the
product or service. At the same time, Advertiser can showcase the unique selling points about
the product or service and ask the user some basic questions as part of the questionnaire.
Advertiser sets the budget per click or potential lead. If chooses Rs 10, Advertiser can post up
to 2 questions; Rs 15 allows up to 3 questions; Rs 20 allows up to 4 questions. Advertiser will
have access to the user data whoever answers all the questions correctly.

Do I get paid for real?

Yes. That is the whole idea of this revolutionary advertising model. Most advertisers spend
huge money on the branding/advertising and pay hefty sums to the websites. But the ROI
(return-on-investment) is too low since the random Ads are not getting much attention from
the users. With this innovative advertising modal MyDeals247, we focus on the personalized
Ad display for the users(patented solution) based on your personal interests or preferences
and current location (once you login). Unlike other websites, we do not annoy the users with
irrelevant Ads. The good news is that, you get paid for every click and answering some basic
questions. If you click any Ad without being logged into the system is not a paid Ad.el,
MyDeals247 shares the advertiser’s money with the users.

How much do I get paid?

Firstly, you see the Ads based on your interest ONLY - MyDeals247 covers both the local
city Ads as well as nationwide Ads. All the Ads will be shown on the right side (once you
login into the system). Whenever you click on any Ad, it showcases the video and talks about
unique selling points of the product / service. Based on the Ad, you will be asked to answer
2-4 basic questions about the product/service. With the knowledge you get through the video,
it will be very easy for you to answer those basic questions. If you answer all the basic
questions right at the first time - you will get paid 60% of what the Advertiser is paying. For
example, if the advertiser pays Rs 20 for every click, you will get paid Rs 12 when you
answer all the questions correctly. In fact, you can literally see the amount you get paid on

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top of every Ad. In case, if you do NOT answer all the questions correctly, you will NOT get
paid any money. At the same time, MyDeals247 will NOT get paid either.

How often do I get paid?

Whatever the money you make through Ads, you will get paid in 3 ways. First option is that,
you can recharge any of your pre-paid or post-paid cell phone using the same credit. Second
option is that, you can literally use the credit when you purchase any product or service at
MyDeals247 - for example, if you have a credit balance of Rs 200 and would like to purchase
an item of value Rs 500, you can pay the remaining amount Rs 300 (after using the credit
balance). The third option is that, you get real money transferred into your bank account
monthly, only if you provide the PAN card details - we transfer the money directly to your
bank account if your credit is more than Rs 250 once in a month (during the 1st week of
following month). For example, if you have the credit of Rs 3000 for the month of August,
you will get the money transferred to your bank on the first week of September (i.e. within
one week).

Does MyDeals247 share my personal information with any Advertiser?

Unlike most of the websites, we do NOT share your personal information with the
Advertisers without your permission. When you answer all the questions correctly, you will
get paid 60% of what Advertiser pays for the click - at that time, we share your name, email
and contact information with the Advertiser. If you don’t answer all the questions right, you
will NOT get paid and your information will NOT be shared with the Advertiser.
MyDeals247 works with the decent Advertisers where they have unique selling points or
differentiations at what they offer. They use your information for the right cause to notify
about their future promotional offers etc.

Can I create multiple accounts and click Ads to make more money?
It’s totally a violation. You are NOT allowed to create more than one account as per the terms
and conditions. Firstly, MyDeals247 allows you to create one account per cell phone number
- you cannot use the same cell phone number to create more than one account. Secondly, if
you try to create more than one account using multiple cell phone numbers, we can easily
find the patterns (using the secured algorithms) and block your account completely and
proceed with legal action in the country - at the same time, you have to pay back the cost of
all the damages. Let’s be HONEST!

Is the amount taxable?

It’s totally based on the taxation laws of the state and country. We deduct the TDS as per the
government norms. You have to provide your PAN card number.

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 INBOUND MARKETING

Inbound marketing is advertising a company through blogs, videos, social media marketing,
and other forms of content marketing. Opposite of this is cold calling, radio; TV
advertisements, sales flyers, email marketing, telemarketing, and traditional advertisements
are considered as outbound marketing. Inbound marketing get the attention of customer by
posting interested contents which grab customer attention.

David merman Scott recommends that marketers earn their way in””in contrast to outbound
marketing where they “buy, beg, or bug their way in” the inbound marketing team was
coined in 2005 by hub spot’s brain halligan. Hub spot point of view is that inbound marketing
is especially effective for small business that deal with and involve with high money value,
long research cycle and knowledge based products.

In one case inbound marketing was defined by 3 phases: get found, convert and analyze.
A newer model from business to community illustrates the concept in 5 stages:-
1. Attract traffic
2. Convert visitor to lead
3. Convert lead to sales
4. Turn customer into repeat higher margin customer
5. Analyze for continuous improvement

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 PROCESS

Initially for a week when the internship started the head asked me to go through to the
company websites and understand it properly.

In the starting week I started watching videos that are put on the company website and the
YouTube about the company working and model. This has helped me to understand the
working of the company in a much better way.

In the starting from March 29 to April 20 I was asked only to focus on the advertisement
deals. My head helped me to understand the advertisement model in a better way.

My head helped me with the preparation of the sales script also.

The first thing that was taught to me was the sales script.

Hello
Good morning/ good afternoon/good evening Sir/madam

If the name is known say:-

Am I speaking to Mr/Ms ____________

Good morning sir/madam, I m Shivam saraogi, the Business development Manager @

mydeals247.

We are into online advertisements & ecommerce platform. We have a wonderful and
innovative model for you where in you can double or triple your sales. Our model is
95% cost effective than Google ad wards.

Is it possible for you to have a quick 15 min in person meet wherein I can explain how
exactly our model works

He has prepared me with all the answers of frequently asked questions.

He has also taken several mock sales tests because they believe that mistakes can be
corrected in front of them so that during the final meeting we do not commit any mistake.

I was asked to learn the sales script that was given to me the after that the mock test was
taken. In the test my sir also asked me to be the consumer who wants to advertise and ask all
the questions that came to my mind. This was really a good practice so as to think like a
customer and understand it properly.

For the process of volume sales also same briefing was done and mock meetings was
conducted by my company mentor.

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The final process of closing the deal involves the following steps:-
1. Lead generation.
2. Calling the persons for appointments.
3. Briefing them about the advertisement model and sending email of the model with
videos.
4. Fixing the meeting.
5. Going for the meeting.
6. Recording response of the client.
7. Follow up.

The steps involved in the process of advertisement and volume sales are almost same just that
sales script is different in some points rest everything is almost same.

LEAD GENERATION

Lead generation is very critical part for the process of sales. A proper lead of the target
customer is to be generated so that it does not create any problem afterwards. For making and
generating leads first the target where the focus has to be made should be identified. After the
target is been identified list of all the targets is to be made in a proper format so that all
necessary information about the lead is available.

CALLING
After the lead is been generated, the next step that is to be followed is calling the prospects
that are been identified. When the call is been made to the prospects a particular sales script
format is been given to us which we have to follow while talking to the clients.

After the call is been made to the client the advertisement model and the Video is been
mailed to the client so that he can also go through the model if he is interested in it.

When the calling is been done for the purpose of volume sales the sales script can be
modified accordingly.

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MEETING
when the call is been made to the client that time only after knowing if the client is interested
a meeting with the client is fixed up so that we can personally go to the client and brief them
about the advertisement model.
When the meeting is been done for the purpose of volume sales then in that case all the
requirements that the clients have is been taken from them and if they want any particular
brand for the requirement they have given that is been asked at the same time.

FEEDBACK
When we go for the meeting to any client a feedback form was given to us which we gave to
the clients so as to know their feedback towards the company and from the feedback the
company can also try to improve themselves as according to the CEO of the company there is
always a scope of improvement.
In the case of volume sales also the feedback is been taken from the clients.

FOLLOW UP
There are some client with which the meeting is been done and some clients who asks to call
sometime later so a proper follow up was done with those clients also as the company do not
wants to lose any of the clients.

In the case of volume sales when the requirement is been taken then it been given to the head
in the company so that they can find out the best possible price which has to be offered.
When the best price is been finded out the proper quotation is been send to the client so that
further decisions can be made after that/

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 PROJECT WORKING

29TH MARCH-6TH APRIL

In the first week of the internship I was given the brief introduction about the company and
the models on which the company is working on. There were three models on which the
company was working on. I was given the task of advertisement and volume sales in the
company. Initially in the first week a sales script was given to me and I was asked to learn it.
I was asked to install Alexa software in my laptop as well as my friend’s laptops. I was also
send to various cybercafé so as to install alexa in the computer their so as to increase the
rating of mydeals247. And by doing this more person will become aware about the company.

Some of the cyber café I went were:-

o Rachna cyber café- RPC layout, Vijayanagar

o MN Enterprise & Cyber point- Govindaraj nagar

o Web space cyber café-Vijayanagar

o Ganesh cyber café- MRC layout

o RR cyber center- Marenahalli

o Skynet world- near venkateshwara textile, hampinagar

o Sri Vinayaka enterprise- M.C.Road

o Create cyber café- Vijayanagar

8TH APRIL-20TH APRIL

From 8th April calling to the restaurants for the purpose of advertisement was started. There
were many restaurants who were giving a positive response but more number of restaurants
was not interested in listing to the calls. Some of the persons did not even pick up the call and
some said they will revert back to us but they never did so.

Apart from calls I had a meeting too at silicon study center with Miss Shashikala, I also had a
meeting with MR. Zakir Ahmed the owner of Stanley sports. The meeting that was done with
silicon study centre was converted into the final deal. Unfortunately the meeting done with
the owner of Stanley sports could not be converted in the final deal.

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 In this time period the main focus was to get advertisements deals. As an intern in the
company I was also given the target to bring the deal to the company and the deal was closed
by the higher people in the organization.

22ND APRIL-4TH MAY

In this time period there was focus on getting the advertisement deals but now with the
advertisement there was also the focus on getting volume sales deals. Getting the deals for the
purpose of advertisement was much difficult as compared to the volume sales deals. Because
whenever the call is been made regarding the volume sales at least the purchase manager in
the restaurant and construction company is ready to give requirement and take quotation from
us.

In the same time period the meeting was made with the SHARMA TRANSPORT in
KALASIPALAYA as they were looking for doing some advertisements.

For the purpose of advertisement as well as volume sales the meeting was also done with the
ISBR College near electronic city.

6TH MAY-18TH MAY

In this time period few restaurants were been focused for the purpose of both advertisement
and volumes sales but the main focus was on the construction companies. As the construction
companies requires the material in bulk quantity so they were been targeted for the purpose
of volume sales.

As a part of mydeals247 we were also ready to help the construction companies to sell their
apartments as we were having many corporate link up with the high level people in various
reputed organizations.

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A SMALL PICTURE OF THE DATABASE THAT WAS USED FOR
CALLING PURPOSE:-

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 ANALYSIS

SWOT ANALYSIS

It is a process used to identify the strengths weakness opportunities threats in a business.

Strengths and weakness are internal to the organization whereas opportunity and threats are
external to the organization.
SWOT is not only useful in looking for the profit for the company but it also help in taking
the decisions that can be very useful for the company

Strength Opportunity

 Very innovative model  24/7 availability

 Cost efficient  Industry growth

 More effective than Google ad wards  Market growth

Weakness Threats

 Lame unattractive website  Competition

 Lack of information to customer  Privacy concern

 Lack of trust  Future legislation

 No credit given

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PEST ANALYSIS

A type of situation analysis in which political-legal (govt stability, taxation, spending)

Economic (interest rates, inflation, unemployment) Socio- culture (demographics, education,
income distribution) and technological (rates of obsolescence, conversion of discoveries into
products, knowledge generation) factor are examined to find out companies long term plan.

Political Economical

 Legislation framework  Interest rate

 Market regulation  Fiscal policy

 Codes and practices  Credit availability

 Type of government

 Tax levies
Technological Social

 Increasing use of technology  Social forces affecting attitude,

interest, preference
 Online promotion
 Education level

 Social consumption trend

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 Competitor

The competition for mydeals in the field of ecommerce is:-

EBay – an American online C2C corporation that manages eBay.com, an online auction and
shopping website in which people and businesses buy and sell a broad variety of goods and
services worldwide. Founded in 1995, it is one of the important and remarkable success
stories of the dot-com bubble; it is now a multi-billion dollar business with
operations localized in over thirty countries. EBay expanded from its original "set-time"
auction format to include "Buy It Now" standard shopping.

SNAPDEAL- snapdeal.com started by Kunal Bhal and Rohit Bansal is a online retail website
having its headquater In delhi. It was started in 2010 as a daily deal platform but also
expanded into product retailing. Snapdeal has more than 20 million subscriber and is present
in more than 4000 towns.

Mydala – it is a platform that helps you to get deals in the city you want. Group buying
behavior happen when like minded people come together to get the deal that they can never
get as an individual. It was launched in 2009. It features a best deal everyday in various
categories.

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GROUPON- it is a deal of the day website that features gifts certificate useable at local
and national companies. The company was launched in 2008 November in Chicago. It almost
serves more than 150 markets in North America.

TAGGLE- It is a joint venture of battery ventures, Greylock partners. The value that we
aim to bring to you does not stop at price but it also involves the experience that you get.
Customer delight is very central to everything that we do.

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Findings

The finding from the report was that the company is having a wonderful business model
which can really help them in bringing the change in the thinking of the customers.

All the three business models that the company is having are very unique and innovative.

The advertisement model of the company is very innovative, efficient than Google ad wards,
And cost effective also. This models needs to be more focused on and promoted on so that
many more restaurants and companies can give their advertisements on it.

Closing the deals of volume sales were much easier as all the restaurants and construction
company are willing to buy the raw material in the lowest price which they can get so they
were at least ready to give their requirements so that the company cab provide them with
quotation and if they find the price lower as compared to others they can buy the material
from us.

The website of the company is not so attractive and whenever customers visits the website
they are not attracted towards watching it as they are attracted in case of Snapdeal and
Myntra websites.

As the blogs, photos and interested information were putted on the company page on
facebook more and more people were liking it, this we can say as after doing this the likes on
the page started increasing at a high rate.

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RECOMMENDATION

One of the most important recommendations for the company is to improve their website as
the website is not at all attractive as compared to the other competitor website which is very
attractive.

As the company are getting good requirement for the volume sales from the restaurants’ and
construction companies so they should not delay in giving the quotation back to the company.

When the deals of volume sales are made the company should give credit to the clients
because as a new player in the field of volume sales the company first needs to establish a
position between other players and as the restaurants and construction company have their
vendors from before from which they can get credit so if the company is not providing them
credit facility it my loose many deals.

Company should try to build more trust in the mind of the customers.

Company should try to put more and more interesting photos and content on the website so
that it can get more and more like on its page and the more the number of likes indicate more
people know about the company.

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CONCLUSION

After doing this project I can conclude that mydeals247 is a company with very innovative
and cost effective business models. As the business model which the company is using in the
case of advertisement is very new to the customer so it will take some more time for the
customer to understand this model.
Once this model has become familiar to the restaurants and Construction Company more and
more of them will be willing to join this model so as to do their advertisement

For the volume sales I can conclude that the company is getting a fair number of
requirements from the restaurants and construction company the only drawback is the as due
to the lack of vendor for the material the company cannot provide the price quotation to the
clients on time because of which they are losing deals.

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 References

http://mydeals247.com/my_deals/show_page/aboutus
http://mydeals247.com/
http://mydeals247.com/my_deals/paid_ads_home/home?mode=buyer
http://www.iabuk.net/research/digital-adspend
http://www.thestar/marketing.com
http://www.marketingcharts.com

A road map for internet marketing

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