MINOR PROJECT REPORT

ON
“Business opportunities of payment and Comprehensive study on
MOBIKWIK”

Submitted In Partial Fulfilment for the Award of the Degree of Bachelor of

Business Administration (Banking & Insurance)

Supervised By: Submitted By:

Dr.Abhyender Singh Naman Arora

02121201817

BBA (B&I) 2ND SEMESTER

BATCH 2017-2020

Maharaja Surajmal Institute, C-4 Janakpuri, New Delhi

(Affiliated to Guru Gobind Singh Indraprastha University)

 CERTIFICATE
This is to certify that project titled “Business opportunities of payment and
Comprehensive study on MOBIKWIK” is an academic work done by Naman
Arora in the partial fulfilment for the award of the degree of the Bachelor of
Business Administration (B&I) from Maharaja Surajmal Institute, Delhi, under
my guidance and direction. To the best of my knowledge and belief the data and
information presented by him in the project has not been submitted earlier.

Signature of the Supervisor

Dr.Abhyender Singh
 ACKNOWLEDGEMENT
I take great pleasure in recording my sincere gratitude to the person who helped
me in completing this project by giving their valuable time and guidance. I
would to express my gratitude towards Dr.Abhyender Singh project in charge
for providing me his whole hearted co-operation, consistent help, valuable
guidance at every stage of my project. He has been a source of consistent and
professional evolution of my project. Without his personal guidance I would
have never come to successful and effective completion of this project.

Naman Arora

02121201817

BBA (B&I) 2ND SEMESTER

 TABLE OF CONTENTS
CHAPTER CONTENTS PAGE NO.

I INTRODUCTION 1
1.1 Objectives of the Study

1.2 Research Methodology 2-3

1.3 Limitations Of Study 4

II Profile of the Company 5-26

III Review of Literature 27-29

IV Analysis and Interpretation 30-43

V Conclusion and Recommendation 44-46

ANNEXURE I (QUESTIONNAIRE) (Pg.47-49)

BIBLIOGRAPHY (Pg50)
 CHAPTER I

INTRODUCTION
1.1 OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE
 To study the business model of MOBIKWIK and how it does
operates.

 To know the effectiveness of its business model

 To check its growth since its incorporation.

SECONDARY OBJECTIVE
 To know how it generates revenue while providing heavy discounts
on great deals done via wallets, bank, mall etc.

 To conclude its level in the digital market as compared to its

competitors.

 To check the awareness of digital e-commerce operation among

people.
1.2 RESEARCH METHODOLOGY

Research is a process in which the researcher wishes to find out the end
result for a given problem and thus the solution helps in future course of
action. The research has been defined as “A careful investigation or enquiry
especially through search for new fact in any branch of knowledge”.

Research Methodology The procedure using, which researchers go about

their work of describing, explaining and predicting phenomena, is called
Methodology. Methods compromise the procedures used for generating,
collecting, and evaluating data. Methods are the ways of obtaining
information useful for assessing explanation.

Type of Research-The type of research used in this project is descriptive in

nature. Descriptive research is essentially a fact finding related largely to the
present, abstracting generations by cross sectional study of the current
situation .The descriptive methods are extensively used in the physical and
natural science, for instance when physics measures, biology classifies,
zoology dissects and geology studies the rock. But its use in social science is
more common, as in socio economic surveys and job and activity analysis.

Data collection method-Data was collected using Questionnaire. This

method is quite popular in case of big enquires. Private individuals, research
workers, private and public organizations and even government are adopting
it. A questionnaire consists of a number of question involves both specific
and general question related to Digital Market and

Sources of data

The two sources of data collection are namely primary & secondary.

Primary Data

Primary data are fresh data collected through survey from the employees
using questionnaire.

Secondary Data
Secondary data are collected from books and internet.

Sample Design

Sample Element : via people using Mobikwik on daily basis.

Sample Size : 100 samples

Sample Media : Questionnaire

Sampling Method : Simple Random Sampling

Target population : Delhi City.

1.3 LIMITATIONS OF THE STUDY

 Sample size was restricted to 100 people.

 Personal interaction with employees was not possible.

 Some of the secondary data may be unreliable.

 Since the project is hugely dependant on secondary data, any other

person or identity making a project on similar or relating topics might
have similar findings or data.
 CHAPTER II

PROFILE OF THE
ORGANISATION
Mobikwik is an Indian digital wallet company founded in 2009. Mobikwik
provides a mobile based payment system and digital wallet. You can transfer
money from your bank account to Mobikwik digital wallet and use that
money for bill payments, mobile recharge, and online shopping. In 2012
RBI authorized the use of digital wallets for payments. Mobikwik was
founded by Bipin Preet Singh with his wife Upasana Taku.

MobiKwik is simple, its fast & its hassle free. MobiKwik is a the best
mobile recharge app that does not only lets you do mobile recharge, but also
allows you DTH recharge, Bus bookings, IRCTC bookings, electricity bill
payments, Insurance premium payments & broadband bill payments.

Anyone can enjoy cashless shopping and earn awesome cashbacks at One’s
11favourite offline & online stores like Bookmyshow, Big Bazaar, Archies,
Dominos, Jabong, Myntra, eBay, Shopclues, PVR, Zomato, Grofers, Big
Basket, Faasos, Foodpanda, Makemytrip, Yatra, Meru cabs, Van Heusan,
Allen Solly stores & many more places of your choice. You can even book
your train tickets on IRCTC web & app, & pay via MobiKwik wallet
Why Use MobiKwik:
Safe & Secure Payments: No need to share your valuable payment details at
every other website you shop at. Just use MobiKwik to shop from anywhere
you want.

Fastest Checkout: With the one-click process, Mobikwik has become the
quickest checkout option when you are shopping online.

Multiple Payments: Store money once and make multiple transactions with
Mobikwik.

Discounts & Offers: Get exclusive discounts & cash backs at partner
websites when you pay with your Mobikwik wallet.
What is a ‘Business Model’?
A business model is a company’s plan for how it will generate revenues and
make a profit. It explains what products or services the business plans to
manufacture and market, and how it plans to do so, including what expenses
it will incur.

A business model lays out a step-by-step plan of action for profitably

operating the business in a specific marketplace. The business model for a
restaurant is significantly different from the business model for an online
business for instance.

To put together a good business model, you need to know the value
proposition for the business. A value proposition is a straightforward
statement of what a company offers in the form of goods or services that is
of value to potential customers or clients, ideally in a way that differentiates
the company from its competitors.

A business model should also include projected start up costs and sources of
financing, the target customer base for the business, marketing strategy,
competition, and projections of revenues and expenses. One of the most
common mistakes leading to the failure of business start-ups is a failure to
project the necessary expenses to fund the business to the point of
profitability, i.e., the point in time when revenues exceed expenses.

If possible, a business model should include any possible plans for

partnering with other existing businesses. An example of this would be an
advertising business that aims to establish an arrangement for referrals to
and from a printing company.

When evaluating a company as a possible investment, learn exactly how it

makes its money. Then think about how attractive and profitable that
business model is. Admittedly, the business model doesn’t tell you
everything about a company’s prospects, but investors with a business model
frame of mind can make better sense of the financial data and business
information.
Current Market Position of Mobikwik
As far my study, I have seen that Mobikwik is a growing industry in India as
well as Europe. After Patym and Freecharge, Mobikwik is the third largest
on which users have spent their valuable time during 2015 and it is expected
to grow in the nearest future.
So what exactly was their Business Model all about?
All they had was a noble intent to offer customers a solution to free
themselves from the hassles they faced regularly when dealing with mobile
operators or their services.

Mobikwik in simpler terms was a model created to ease the payment

problems that were faced by online users every now & then in India.

Mobikwik was primarily founded with an aim to create an online store

where all the needs of mobile owners can be satisfied, covering all three
major verticals – Voice, Data and Applications.

All a user had to do was, add money once to Mobikwik wallet which later
could be used multiple times across functions, services, and service
providers to make payments. By this way, one could easily reduce the risk of
exposing card details or bank account details at multiple merchants.

They initiated the model with voice services like prepaid recharge for all
operators across India, data services (GPRS/3G top-ups) and plug n play
mobile applications.

To make it even more accessible, they even launched an SMS-based

recharge model on the available Mobikwik balance for the people who did
not have internet service, along with a Kwikplan that leveraged one to an
automatic recharge facility based on their budget every month.

Now the other thing they realized was that most of the mobile services used
to function on a ‘push’ model basis that means the operator would push
down the services to customers and then the customer would select what
they want. But customers did not have the freedom to proactively go to look
for their preference; hence, limited choices and lower quality services.

To counter that, what MobiKwik did was it brought in an altogether a new

‘pull’ model in the Indian telecom space, wherein one could recharge
mobile, check out new plans or offers, find premium apps.

The next obvious task for the company was to marketing. But just like every
other start-up with a tight budget, they were forced to be very calculative on
where they spent their money. Hence, word of mouth was one of the only
marketing techniques they could opt for, apart from social media of course.
Since then, there has been no looking back for them and their growth has
been tremendous.

PRODUCT DIVISION

Recharge prepaid mobile, DTH, & for paying post-paid, broadband, data
card, electricity, gas, insurance and utility bills.

Shop on various shopping food travel websites and apps and avail exclusive
offers.

Pay cashless at more than 500+ restraints, cafe, super- markets, gift stores
and physical stores.

Transfer and receive money instantly with mobile number or email.

Book bus or train or flight tickets instantly and select your seats before they
get reserved.
Marketing Strategy
The company uses social media platform effectively for lead generation and
launches various offers to convert it into sales. At present, the Facebook
business page has around 7.9 lakhs fans and Twitter witness over 55K
followers. With the lucrative and attracting contents and videos posted
frequently, the company has used effectively the social media platforms.
YouTube page of the company has around 1,628 subscribers. Google+ has
21K followers and Instagram has over 140 followers. Followers on
Facebook are increasing in count day by day which is making MobiKwik an
India’s leading Mobile Wallet Company.
GROWTH OF MOBIKWIK
The company broke even in 2013; and today with over 17 Million users and
50,000 merchants (retailers) and 20,000 merchants (online), One MobiKwik
Systems Private Limited, the parent company of MobiKwik has gone on to
become India’s leading Mobile Wallet company.

MobiKwik registers 400% growth in QR code transactions in 2017

Indian mobile wallet major, MobiKwik today announced that the company
has observed over 400% increases in QR code transactions in this year. The
company currently has over 1.5 million QR codes deployed across small and
large retailers in the country. The growth of QR code based transactions is
credited to the ease of deployment and usage.
“QR codes will drive digital payments in India and major use cases such as
milk, grocery and small mom & pop stores have great acceptance for QR
code payments. It is also an economical mode of enabling digital payments
for merchants, and we feel that the arbitrage of convenience is driving this
growth.” Vineet Singh, Chief Business Officer of MobiKwik said. QR code
payments received a boost post demonetization. MobiKwik currently powers
QR code transactions across all major outlets of Mother Dairy, Amul, Verka,
Haldirams and many other stores.

Employee growth
MobiKwik mobile wallet app developed by Gurgaon-based One MobiKwik
Systems Private Limited, is planning to increase its workforce by54 per
cent, from the current strength of 65 to 100 employees, in the near-term.
MobiKwik is planning to recruit engineers with competencies in Java,
Python, and JavaScript development for its core payments platform with
background in android, iOS or Windows development for its mobile
applications, the company said in a release on Wednesday.

MobiKwik has a very flexible working environment. It has flexible working

hours which is very helpful for the employees. No micro environment so one
can actually as individual contributor and handle ones work without any
interface. The HR department is extremely supportive and quickly solves
any minor/major problem faced by employees. Also, you have the liberty to
speak to Management directly which is quite a plus point here.
Technology Model
Mobikwik has built a core payments platform which creates a virtual prepaid
wallet at the front end and at the back end is connected to all banks and
cards in India. This platform is then exposed using API’s to connect to
Mobikwik’s native apps on each platform – web, mobile web, smartphone
web, iPhone, iPad, Android, Blackberry, Java and Windows Phone 8.

MobiKwik has created a custom SDK for Android which allows any
merchant to collect in-app payments using wallet & all the banks/debit
cards/credit cards in India. Compare this to Google wallet which supports
only credit cards which are less than 20 million in India.
MobiKwik has also created simplified tech interfaces for merchants to
integrate the wallet as a 1 click Check out option on the Web and Mobile
Web. More than 300 merchants currently use it.
Mobikwik available on web.
Funding
In the initial time company raised $250K seed funding and looking at the
growth of the company in 2013, Cisco Investments, American Express and
the existing investor, Sequoia Capital invested $25 million in Series B which
was $5 million in a series a round.

Digital payment company Mobikwik has raised Rs 225 crore from Bajaj
Finance Ltd.

Bajaj Finance made the corporate announcement on BSE on Wednesday

stating that it had “entered into a Subscription Agreement with One
MobiKwik Systems Private Limited (‘MobiKwik’) for acquisition of 10
Equity shares and 271,050 compulsory convertible preference shares
(CCPS).”

The value of the transaction is approximately Rs. 225 Crores, the company
said, adding that the conclusion of the transact.

The digital payment company, which competes with Paytm among others,
has 55 million users and 1.5 million merchants and claims to be growing at
250% year-on-year.

MobiKwik was founded in 2009 by Singh and Upasana Taku as an online

platform for recharging and paying bills for mobile phone and satellite TV
connections. In 2013, it received a licence from RBI to launch its digital
wallet.

Post conversion of the CCPS, Bajaj Finance would hold about 10.83 per cent
of equity in MobiKwik. The conclusion of the transaction is subject to
fulfilment of certain conditions in due course. Interestingly, last month,
MobiKwiks rival and Snapdeal owned FreeCharge was sold to Axis Bank in
an Rs 385 crore deal.
 SWOT ANALYSIS
Strength
 MobiKwik provides a user friendly, app-based interface for recharges,
bill payments, shopping, and money transfer to friends and family,
through the MobiKwik wallet.
 MobiKwik is now enabled across more than 20,000 merchants
including Café CoffeeDay,Jabong,Snapdeal,BookMyShow,Domino’s
Pizza, eBay, HomeShop18,
Infibeam,Purplle,MakeMyTrip,Naaptol,Pepperfry,ShopClues,TastyKh
ana,and JustEat.
 Wide merchant coverage.
 Strategic partnership with Payback inks.
 Strong distribution and sales networks.
 Strong domestic market.
 Cisco, Amex & Tree line invested $25 million in MobiKwik.

Weakness

 Lack of local agent is a big weakness of MobiKwik

 The company do not provide any kind of security to the field agent so
the local business people do not feel secured to take the agency ship
of MobiKwik.

Opportunity

 The target market of MobiKwik is those people who are generally

ignored by the big financial service providers and their offerings. As
India is a country of large population of these segmentation,
MobiKwik has a good opportunity of capturing a huge market
share.try
 Online shopping is gaining popularity in Bangladesh so if the
company can offer the transaction system for online shopping, which
could the way of earning big profits.
 In recent survey it has been found that about 29% of the users of MFS
industries of our country do not have the reliability on the industry
  Initial high cost for access
 Lack of security transaction

Threat

 In last six months, the companies faced several terrorist related issues
in many areas of Bangladesh which occurs due to the poor security
facility of the country. If this incident continues, than the consumers
and local agents will lose the interest of having this service which will
be a huge threat.

 There are some other Banks of India who are recently offering the
similar service to the market with new offers and facilities, if the
company can’t take the necessary steps to defense the competition
than they will have a threat of losing market share.

ABOUT THE
FOUNDER
About the Founder
Bipin began his career soon after he completed his engineering from the
Indian Institute of Technology; Delhi in 2002.He started his first job as a
Senior Design Engineer at Intel in the same year. In his 3 year stint at Intel,
he was in-charge of handling the Whitefield project which was also known
to be Intel’s first server micro-processor design, wherein he his tasks
included developing comprehensive hardware design experience.

Job as a Training Facilitator

In 2006, Bipin decided to take a rather unusual leap in his career and joined
Janaagraha as a Training Facilitator. For the next one year, he worked on to
develop a program that was known to be India’s first citizen awareness
program whose primary objective was to motivate the students and IT
professionals in their youth to take part in the democratic process beyond
just voting. During this stint he also got the opportunity to conduct a range
of training sessions at places like Dell, NVIDIA and many more.

Job as a SoC Architect

After working on the aforementioned projects for almost a year and a half,
Bipin then moved to Freescale Semiconductor as a SoC Architect in mid-
2007. To simply explain it, he worked on creating and analyzing
performance models, developing new use cases and at the same time,
proposing new features for Motorola Chipsets.

One thing was clear in his head was that, he was meant for something big
and better, so then the only two things left in his mind were either to go and
pursue his MBA or start-up something of his own. But he took the latter
option and began envisioning his entrepreneurial venture.
And that is where it all began!

The Entrepreneurial Journey!

Having decided that, he began with the first one of the most important and
challenging tasks of finding a team which equally shared his dreams.
How MobiKwik Started?
After speaking to a lot of people and after getting a lot of rejections, he one
day stumbled upon an old flat mate of his from Bangalore, who immediately
agreed to his idea, after which, he also got in Sunali Aggarwal from East
Village to partner with them for user experience.

Now that he had it all – the business skills, the technical skills and usability
in his bucket, he chipped in a seed capital of around Rs.8 lakhs from his own
pocket, to begin the project. Most of the investment was spent on the main
surrounding factors like infrastructure, website, payment options, office
space, etc. And finally in 2009; founded MobiKwik!
CHAPTER III

REVIEW OF
LITERATURE
Rajesh Krishna Balan, Narayan Ramasubbu, Giri Kumar Tayi studied in their
paper “Digital Wallet: Requirements and Challenges” (2006) that the
requirements and challenges of deploying a nationwide digital wallet solution in
Singapore. Further they discussed why Singapore is ready for a digital wallet
and identify the key challenges in building and deploying a digital wallet. Then
discussed one of the key challenges, supporting peer –to-peer cash transactions
between individuals using a digital wallet, in more detail and end the paper with
their proposed solution.

Prof Trilok Nath Shukla in his paper “Mobile Wallet: Present and the Future”
(June 2016) has discussed about mobile wallet, working, types and its
advantages and disadvantages. His analysis included perception of consumers
and retailers about mobile wallets. He concluded that mobile wallets will be
used to engage with the customer by the marketers and digital businesses.
Irrespective of the market status of these mobile wallets, marketers should take
advantage of the emerging opportunities.

Dr. Poonam Painuly, Shalu Rathi in their paper “Mobile Wallet: An upcoming
mode of business transactions” (May 2016) has explained about mobile
wallet, types and trends. Then discussed about Role of mobile wallet in various
sectors like Banks, Retail and Hospitality. The paper explains the importance of
mobile wallet for Banks, Customers and Companies. In future scope it talks of
mobile wallets becoming a latest marketing channel in near future. And
contribute highly in a seamless shopping experience for the customers that
increase their tendency for frequent and more repurchases with delightful
experiences. To conclude they speak the importance and growth of mobile
money in business, social and economic prospective. The presence of mobile
wallet spreading from urban to rural areas on a large scale. Hence, wallet money
sees a high bright future in near time.

Dr. Karminder Ghuman and CS Shruti Srivastava in their paper ““Recharging:

the Right Way?? A case study on e-payment giants: MobiKwik & Paytm has
asked readers a strategic question that in the emerging internet based service
provision industry, whether it is a better strategy to develop a unique positioning
on the basis of single key service or it’s better for an organization to offer
multiple services, thereby reducing risk, increasing traction and thus increasing
its valuation? And thus they have compared Paytm and MobiKwik who are
employing opposite strategies to find out which one is better.
Thae Min Lee in his paper “The impact of perceptions of interactivity on
customer trust and transaction intentions in mobile commerce” (2005)
investigated the impact of perceptions of interactivity on consumer trust and
transactions in mobile commerce and concluded that trust does in fact play a
significant role in determining consumer transaction intentions. Hsin-Hui Lin
and Yi-Shun Wang in their paper “An examination of the determinants of
customer loyalty in mobile commerce contexts” (2005) examined the factors
that contributed to customer loyalty in mobile commerce; perceived value and
trust were found to be directly related to customer satisfaction and customer
loyalty; customer satisfaction was also suggested to positively affect customer
loyalty; and habit was proposed to determine customer loyalty. They also found
that customer loyalty was directly affected by perceived value, trust, habit, and
customer satisfaction. Customer loyalty was evaluated to be a strong
determining factor in acceptance of mobile commerce.

DIGITAL WALLET

A digital wallet refers to an electronic device that allows an individual to make

electronic transactions. It is also referred by other names like mobile money,
mobile money transfer, and mobile payment generally represents a payment
services operated under financial regulation and are performed from or via a
mobile device. This can include purchasing items on-line with a computer or
using a smartphone to purchase something at a store. An individual bank
account can also be linked to the digital wallet. In other words, mobile money
transfer refers to any method of monetary exchange that utilizes the facility of a
mobile device with authorized support facility and conformance to defined and
explained legal policy.
 CHAPTER IV

DATA ANALYSIS
AND
INTERPRETATION
Q-1) Are you aware of Digital India Project?

a) Yes 70
b) No 12
c) I’ve just heard the name 18

Yes No I’ve just heard the name

18%

12%

70%

Interpretation:

The above pie chart shows the percentage of awareness of ‘Digital India
Project’.

 70 out of 100 (i.e.70%) respondents are aware about the Digital India
Project. 

 12 out of 100 (i.e12%) respondents have no idea about Digital India

Project. 

 18 out of 100 (i.e.18%) respondents have just heard the name ‘Digital
India Project.’ 
Q-2) Do you think making India cashless will uplift the standard of living?

a) Yes 93
b) No 7

Yes No

7%

93%

Interpretation:

The above pie chart shows that ‘making India cashless’ will uplift the
standard of living or not?

 93 out of 100 (i.e.93%) respondents think that ‘making India cashless’

will uplift the standard of living.

 7 out of 100 (i.e.7%) respondents think that ‘making India cashless’ will
not able to uplift the standard of living.
Q-3) Do you want to live in a digitalized city?

a) Yes 73
b) No 17
c) Can’t say 10

Yes No Can’t say

10%

17%

73%

Interpretation:

The above pie chart shows the percentage between the respondents who
want to live in a digitalized, who doesn’t want to live in a digitalized city &
indifference.

 73 out of 100 (i.e.73%) respondents want to live in a digitalized city.

 17 out of 100 (i.e.17%) respondents don’t want to live in a digitalize city.

 10 out of 100 (i.e.10%) respondents are indifference.

Q-4) According to you, what is the most important thing to convert India
digitally?

a) Literacy to rural people 20

b) Digital Education 21
c) Both 54
d) Any other 5

Literacy to Rural people Digital Education Both Any Other

5%
20%

21%
54%

Interpretation:

The above pie chart shows percentage of the most important thing to convert
India digitally

 According to 20 out of 100 (i.e.20%) respondents, literacy to rural

people is the most important thing to convert India digitally.

 According to 21 out of 100 (i.e.21%) respondents, digital education is

the most important thing to convert India digitally &

 According to 54 out of 100 (i.e.54%) respondents think both the things

are equally important to convert India digitally.

 Whereas, according to 5 out of 100 (i.e.5%) respondents, equal taxation,

high investment, digital governance & IT talent are the most important
thing to change India digitally.
Q-5) Do you think rural people can able to adopt the digital change in our
country?

a) Yes, they can 65

b) I don’t think so 35

a) Yes, they can b) I don’t think so

35%

65%

Interpretation:

The above pie chart shows that rural people can able to adopt the digital
changes or not.

 According to 65 out of 100 (i.e.65%) respondents, rural people can able

to adopt the digital changes in the country &

 35 out of 100 (i.e.35%) respondents think that rural people may not able
to adopt the digital changes easily.
Q-6) According to you, which sector will get developed most after digitalization
in India?

a) IT Sector 35
b) Educational Sector 18
c) Service Sector 27
d) Rural Sector 20

IT Sector Educational Sector Service Sector Rural Sector

20%
35%

27%
18%

Interpretation:

The above pie chart shows the percentage of the sectors which will get
developed most after digitalization in India.

 According to 35 out of 100 (i.e.35%) respondents, IT sector will get

developed most after digitalization in India.
 18 out of 100 (i.e.18%) respondents think Education sector will get
developed most after digitalization in India.
 27 out of 100 (i.e.27%) respondents think Service sector will get
developed most after digitalization in India
 20 out of 100 (i.e.20%) respondents think rural sector will get developed
most after digitalization in India.
Q-7) After digitalization, which area will become more convenient to you as
compare to their current services?

a) Reservation 15
b) Banking 11
c) Electricity/Water facilities 17
d) Educational institutes 46
e) Any other 11

Reservation Banking Electricity/Water facilities Educational institutes Any Other

11% 15%
11%

46% 17%

Interpretation:
The above pie chart shows percentage of the areas which will become more
convenient to people as compare to their current services, after digitalization.

 According to 15 out of 100 (i.e.15%) respondents, reservation will

become more convenient after digitalization.
 11 out of 100 (i.e.11%) respondents think banking will become more
convenient to them after digitalization.
 17 out of 100 (i.e.17%) respondents think electricity/water facilities will
become more convenient to them after digitalization, as compare to their
current services.
 46 out of 100 (i.e.46%) respondents think educational institutes will
become more convenient after digitalization, as compare to their current
services.
 Whereas, according to 11 out of 100 (i.e.11%) respondents, all the 4
areas will become equally convenient as compare to their current services
Q-8) What is your idea of ‘Digital/cashless India?

a) Internet connection in every rural area 23

b) Digitalization of all government work 20
c) Free wifi at all public places 41
d) Digital Literacy 11
e) Any other 5

Internet connection in every rural area. Digitalization of all government work

Free wifi at all public places Digital Literacy
Any other
5%
11% 23%

20%
41%

Interpretation:

The above pie chart shows the percentage of respondent’s idea of ‘Digital
India’.

 23 out of 100 (i.e.23%) respondent’s idea of a digital India is internet

connection in every rural area.
 20 out of 100 (i.e.20%) respondent’s idea of a digital India is
digitalization of all government work.
 41 out f 100 (i.e.41%) respondents’ idea of a digital India is free wifi at
all public places.
 11 out of 100 (i.e.11%) respondents’ idea of a digital India is digital
literacy.
 Whereas, 5 out of 100 (i.e.5%) respondents’ idea of a digital India all of
the above options.
Q-9) What rating would you give to this ‘Demonetization decision. ’?

a) Excellent 24
b) Good 63
c) Fair 9
d) Poor 4

Excellent Good Fair Poor

4%
9% 24%

63%

Interpretation:

The above pie chart shows the rating of ‘Digital India Project.’

 24 out of 100 (i.e.24%) respondents rating for ‘Demonetization decision’

is excellent.
 63 out of 100 (i.e. 63%) respondents rating for ‘Demonetization decision
is Good.
 9 out of 100 (i.e.9%) respondents rating for ‘Demonetization decision is
fair.
 4 out of 100 (i.e. 4%) respondents rating for Demonetization decision is
Poor. 
Q-10) Do you think ‘Demonetisation’ will get success?

a) Agree 62
b) Disagree 8
c) Indifference 30

Agree Disagree Indifference

30%

62%
8%

Interpretation:

The above pie chart shows success of ‘Digital India Project’

according to respondents.

 62 out of 100(i.e. 62%) respondents agree that ‘Demonetization’

will be successful.
 8 out of 100(i.e. 8% respondents disagree about the success of
‘Demonetization.’
 Remaining 30 out of 100(i.e. 30% respondents are indifference about
the success of ‘Demonetization
Q-11) Do you have a Jan Dhan account or a Private Bank account?

a) Yes 90
b) no 10

10%

90%

Yes No

Interpretation:

The above pie chart shows that most of the people have Jan dhan account or
private bank account.

 90 out of 100 (i.e.90%) respondents has Jan dhan account or private bank
account,
 10 out of 100 (i.e.10%) respondents don’t have Jan dhan account or
private bank account. 
Q-12) Do you have access to internet connection in your mobile phone ?

a) yes 80
b) no 20

20%

80%

YES NO

Interpretation:

The above pie chart shows that most of the people have internet connection in
their mobile phones.

 80 out of 100 (i.e.80%) respondents has internet connection in their

mobile phones

 20 out of 100 (i.e.20%) respondents doesn’t have internet connection in

their mobile phones
Q-13) Of the various modes like UPI, PAYTM, MOBIKWIK, SBI buddy etc
which one would you likely opt for?

a) UPI 10
b) PAYTM 45
c) MOBIKWIK 35
d) others 10

10% 10%

35%

45%

UPI PAYTM POS others

Interpretation:

The above pie chart shows preference for making payment digitally.

 10 out of 100 (i.e.10%) respondents prefer UPI for making payment

digitally
 45 out of 100 (i.e. 45%) respondents prefer PAYTM for making payment
digitally
 5 out of 100 (i.e.35%) respondents prefer MOBIKWIK for making
payment digitally

 10 out of 100 (i.e. 10%) respondents prefer others means for payment.
 CHAPTER V

CONCLUSIONS
AND
SUGGESTIONS
CONCLUSION

MobiKwik on Android is better that most of the online options available. But
it’s not the best mobile payment application out there. The unpleasant UI and
the sole dependence on MobiKwik wallet as a payment option can be a turnoff
for those who just want to do a quick recharge.

The offline payments are a big draw of using MobiKwik though. For instance,
Cafe Coffee Day accepts payments via MobiKwik, and the process is fairly
simple. Once you’re ready to pay your bill, just tell the staff that you will be
paying using the MobiKwik App, and give them your phone number. Whenever
we tried this, an OTP was sent to the phone and once you give that to the
cashier, the payment is done without any delay. The whole process was not any
longer or more complicated than using a debit card, and entering a PIN.

The one thing that is missing in the app is a section that shows you nearby
offline stores, or tells you if you’re near a store that will accept MobiKwik
payments. It is not widespread enough to assume that anyplace you visit will
support MobiKwik, so telling users to find out where it can be used would have
been helpful.

Pros:

 One time recharge to MobiKwik wallet lets you pay for different services
 Much faster than online counterparts
 Supports every major credit/debit card and Net banking
 Fast interface
 At 204KB the app is amazingly lightweight on storage and on memory.
 It remembers the details like Mobile No. or Viewer No. for DTH so you
don’t have to enter it every time.

Cons:

 Some services are limited to specific areas and Companies

 It’s not one of the better looking Android Apps
 Not the fastest option when recharging for only one service
SUGGESTIONS AND RECOMMENDATIONS

Most of the services are available here. But the coverage of Life insurance and
gas bill is too limited. We would certainly like more areas and providers added
to the list over time. For a list of all the supported services, visit their Website.

The interface isn’t the prettiest to look at. In this era where a lot of developers
are embracing the beautiful and minimalistic Holo guidelines provided by
Google, MobiKwik looks like something you would run on your old Nokia
N96. When it comes to getting the job done, it passes with flying colors. But
something more pleasing to the eyes would be appreciated.
ANNEXURE I
 QUESTIONNAIRE
1. Name:

2. Gender

Male [ ]

Female [ ]

3. Age

19-25 [ ]

26-30 [ ]

31 and above [ ]

4. Educational Qualification

Higher Secondary [ ]

Diploma [ ]

Under graduate [ ]

Post Graduate [ ]

5. Marital Status

Married [ ]

Unmarried [ ]

6. Are you a constantly using Mobikwik?

Very often [ ]

Not that Often [ ]

 Do not use Mobikwik at all [ ]

7. Is there a positive approach to using Mobikwik?

Yes/no

8. Does the business model being followed resolve your problems of

transaction on daily basis?

Yes/No

9. How do you feel about the decision given by Mobikwik to launch Mobikwik
Bank?

Highly Satisfied [ ]

Moderately Satisfied [ ]

No Satisfaction [ ]

10. Is there regular follow up to ensure that the transactions are being encrypted
and there is a very less chance of identity theft?

Yes/No

11. If the decision is not satisfactory are you given opportunity to take it to
higher officials/customer service heads?

Yes/No

12. Do you feel open to share your experience of using Mobikwik?

Yes/No

13. Are the matters relevant to any grievances kept confidential?

Yes/No
 BIBLIOGRAPHY
www.wikipedia .com/mobikwik
www.slideshare.net
www.mobikwik.com
www.ndtv.com/appreview/mobikwik+review+market+respon
se
www.bipinpreetsingh.com/where+it+all+started
www.linkedin.com/mobikwik+comprehensive+study