A.

Study Sites per Aromatic Crops

Implementing Provinces
Agency
Citronella Lemongrass

CMU Bukidnon; Misamis Oriental; Cebu Bukidnon; Misamis Oriental; Cebu

CSU Agusan del Sur; Surigao Del Norte; Agusan del Sur; Surigao Del Norte;
Isabela Isabela

UP Visayas Aklan; Antique; Capiz; Guimaras; Iloilo; Aklan; Antique; Capiz; Guimaras;
Negros Occidental; Oriental Mindoro Iloilo; Negros Occidental; Oriental
Mindoro

B. SWOT Analysis
To assess the citronella and lemongrass industry in the Philippines, a SWOT analysis on
each key player in the chain was conducted. Secondary data were utilized for the generated
strengths and weaknesses of each key player in the chain. A summary of the strengths, weaknesses,
opportunities and threats of each key player in the chain is shown in Table 2.

Table 2. SWOT Analysis

Production Processing Marketing and Distribution
Strength - Farmers are open to - Location of processors - Retailers have own shops
adopt new farm are near the farmers or stalls for selling it to the
techniques and - Good quality processed consumers.
technologies products - Established buyer-seller
- Membership to farmer - Price competitive Relationships
associations products. - Dictates farmgate prices
and cooperatives.
Weaknesses - Small farm size - Lack of capital to avail - Poor post-harvest handling
- Lack of capital to adopt processing technology - Wholesalers’ lack of own
technology - Lack of marketing means of transportation.
- Weak price negotiating strategies
power - Product offerings and
product differentiation are
limited
- Lack of standard in
processing
Opportunities - Provision of financial - R&D for value adding - Local trade fairs promote
assistance from and product differentiation the product to tourists and
farmer associations and to increase line of product local buyers
cooperatives offerings
- Increasing local trade - Government programs
fairs and promote on value adding trainings
citronella and and skills trainings
lemongrass to - R&D programs of
tourists and local research centers and
buyers. government agencies for
product and technology
 development
Threats - Typhoons and - Difficulty to establish - Threat of Supply
unpredictable product awareness due to
weather conditions other well known organic
products