Strengths Weaknesses

 Company Image  Lack of Job Rotation Policy

 Company Culture & Value
 Management of legal matters in appropriate
manners
 HRD at organizational level.
 Hiring & Retaining of Potential HR.
 Training & Awareness in respect of
- QMS
- Personnel Handling
- Performance Assessment system

Opportunities Threats
 Succession Development  Not Observed

 Implementation of QMS

 Comes & Bens Survey(s) & Package Revision

 SWOT
Strengths
 Skill--- From Formulation to
Production
 Premium quality Product.
 Variety in Product Range
Weaknesses
 Manual Working.
 Less automation
 Unrealistic sales Plan
Opportunities
 Vast local market to penetrate due to
variety of products.
 Export opportunities
 Round the year production
Threats
 Incomplete Production Team.
 High Finished Products stock
 High expired market returns.
 Load shedding of sui gas in winter.
 SWOT Analysis
Strengths
 Established Brand.
 Flexible Production Capacity
 Competent & Motivated Team
Opportunities
 BMRE Activities in off season
 Pro-active Plant Maintenance
 Introduction of more Brands &
SKUs
Weaknesses
 No Production in off season
 Under utilization of plant capacity
. effecting overall efficiency per .
. person
Threats
 Dispersion of Trained production
. team in off season
 Chances of Counterfeit Products
 SWOT Analysis
Strengths
 High Production Capacity.
 Natural Mineral Water.
 Competent Team.
 Internationally accredited lab facilities.
Weaknesses
 Low Productivity due to Low Sales.
 Under utilization of plant capacity in
1500ml and 500ml.
 Insufficient storage areas for 19L
empty and filled bottles.
Plan for Utilization
 Nation wide people awareness about natural
mineral water instead of processed water.
Plan for Elimination
 Sale points/city should be increased &
existent sale should be intensify.
 Extension in pre-washing area for separate
storage of empty bottles.
Opportunities
 Utilization of 500ml & 1.5 L
PET bottle Plant.
 Increase market trend of NMW.
 People Consciousness about
Mineral water .
 Less competition in NMW.
Threats
 Highly competitive market.
 Seasonal Market demand.
 Chances of counterfeit.
Plan for Realization
 Intensify the sale of PET Reg.(500/1500)ml
in a true spirit as practiced in 19L.
 People awareness about NMW utilization
through advertisement and other means.
Plan for Mitigation
 Distribution setup in different cities.
 Awareness about sealed hygienic water
usage.
 Introduction of single piece cap and neck
sleeve in 19L bottle.
 SWOT
Strengths Weaknesses

 Cooperative IMD Team  Incomplete T&RA Team

 Cooperative Production Staff
 Competent Team
 Working as per International standards

Opportunities Threats

 Many competitors does not working in  Most fragile regulations &

international market Standards
 Many competitors does not have T&RA
department.
 T&RA may extend their coverage to most

European countries.