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P&G OVERVIEW
Procter & Gamble (P & G) is the largest manufacturer of consumer
products
One of the top 10 largest companies by market capitalization
Founded in 1837, headquartered in Cincinnati , Ohio by William Procter
and James Gamble
Mainstay in American business for over 150 yrs.
P&G is one of the world’s biggest advertisers.
company has on-the-ground operations in over 70 countries around the
world
BUSINESS OPERATIONS
Procter & Gamble’s Strengths: Opportunities
Strong consumer goods brands diversification to reduce risks
Economies of scale Product innovation for competitiveness
Efficient product distribution network Online presence development
P&G’s Weaknesses Threats Facing P&G
Imitable products Global and local competition
Limited online presence Imitation or counterfeiting of products
Limited degree of business diversification Trade barriers in some countries
SUCCESS OF P&G