WEAR THE CUSTOM

© www.WTC.com
 BUSINESS IDEA
1 OF 2

Our business will open doors to a whole new world of clothing. we will provide our customers
such a platform in which they can wear what they want and as they want, by customize clothing.
 BUSINESS IDEA
1 OF 2

Problem
 Many a times we came across a problem
while shopping is of not finding the right size
for shopping.
 Every business, organization need to have a
unique dress code.
Solution
 We are going to solve this problem by
providing website and an app.
 Customers can provide us information like
size, design, color, type etc.
 Our app provides 3D body-scanning
technology.
 FEASIBILITY ANALYSIS
2 OF 2

Product/Service Industry/Target Market

 Desirability
“Concept test” shows our we hold place in
market.
 Demand
“Buying Intentions Survey” shown us that
demand for our product is high enough to
convert this into profitable business.
 Industry Attractiveness
Industry is young, growing and not crowded.
 Target Market Attractiveness
This business is for people of all ages but, it
specially focuses on
businesses/organizations, people in their
twenties/ thirties and students.
 FEASIBILITY ANALYSIS
2 OF 2
Organizational
 Management Prowess
Our team is passionate and confident about
business idea and has understand the depth of
market.
 Resource Sufficiency
Affordable office and manufacturing space, Key
management and support personnel, favorable
business partnerships and property protection.
Financial
 Total Start-Up Cash Needed
Initial cash will be generated from three
cofounders, used in office/manufacturing space
and intellectual property protection.
 Financial Performance
Compared to similar businesses we have to
address a large audience.
 Overall Financial Attractiveness
Amount invested, risk assumed and alternatives
for investment and time/effort is sufficient.
 INDUSTRY AND COMPETITOR ANALYSIS
1 OF 4

INDUSTRY ANALYSIS COMPETITOR ANALYSIS

 Industry Trends
 Competitors
Environmental and business trends are both in our
favor. Our business have future competitors, i.e.
suppliers.
 Forces Model
 Competitive Intelligence
No threat of substitute, rivalry or bargaining of
power but threat exists for new entrance. Initially our competitors are minimal but still
we are having count on their strategies and
 Industry type
behaviors.
Emerging industry, having minimal competitors.
INDUSTRY AND COMPETITOR ANALYSIS
2 OF 4
Threat to company profitability

Competitive forces LOW MEDIUM HIGH

Threat of substitutes ×

Threat of new entrants ×

Rivalry among existing ×

firms
Bargaining powers of ×
suppliers

Bargaining powers of ×
buyers
INDUSTRY AND COMPETITOR ANALYSIS
3 OF 4

Competitive forces Threat to company profitability

LOW MEDIUM HIGH

Threat of substitutes X

Threat of new entrants X

Rivalry among existing X

firms
Bargaining powers of X
suppliers
Bargaining powers of X
buyers
INDUSTRY AND COMPETITOR ANALYSIS
4 OF 4
Competitive analysis grid for Wear The Custom(WTC)

Name WTC designhill spreadshirt apliiq

Price Advantage Even Disadvantage Disadvantage

Packaging Advantage Disadvantage Even Disadvantage

Customizable Even Disadvantage Even Even

Branding Even Even Disadvantage Disadvantage

Social Disadvantage Disadvantage Advantage Advantage

philanthropy
 BUSINESS MODEL
Core Strategy Strategic Resources
 Mission Statement  Core Competency

Provide people what they want to wear in Our marketing team is our core competency.
minimal effort.  Strategic Assets
 Product/Market Scope
Management team, production plant, website
Manufacturing Clothing and Targeting /app are our strategic assets.
businesses/organizations, people in 20’s/30’s.
 Basis for Differentiation
The way we interact with customers make us
superior to our competitors.
 BUSINESS MODEL

Partnership Network Customer Interface

 Suppliers
Master Textile Mills Ltd, Quetta Textile Mills
(Pvt)Ltd and Kamal Textile Mills (Pvt) Ltd are
our suppliers.
 Other Key Relationships
Outfitters and ENGINE are our partners.
 Target Market
Target market people of all ages but specially
business/organizations .
 Fulfillment and Support
We will deliver our product through delivery.
 SALES AND MARKETING PLAN
1 OF 2

 We will be spending our 8% gross revenue to advertisement.

 Social media is a great tool for advertising and we will be using those platforms to attract our
audience.
 we will pay content creators on social media for our brand advertisement.
 Our brand partners will introduce our service to their customers.
 SALES AND MARKETING PLAN
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 Our Financial Projection shows us that we will break even in first three years.
 Sales a increases from 12.5% to 35% in two years.
 Our debt is decreasing as we are generating good numbers in revenue.
 We will provide discount on a certain no of quantity ordered.
 We will sell clothes under our WTC brand name.
 FINANCIAL PROJECTION
1 OF 5

Pro Forma Balance Sheet

 
  Projected Projected 12/31/2019 12/31/2018 12/31/2017
12/31/2021 12/31/2020

Current Assets
Cash and Cash $22,626,000 $21,576,000 $20,844,000 $15,512,000 $12,574,000
Equivalents
Short-Term $7,851,000 $9,414,000 $5,966,000 $8,313,000 $11,841,000
Investments
Net Receivables $32,424,305 $30,880,290 $33,399,00 $28,685,000 $24,827,000

Inventory $11,186,385 $10,653,700 $9,816,000 $10,663,000 $11,040,000

Other Current Assets $5,468,000 $5,291,000 $5,268,000 $5,571,000 $15,921,000

Total Current Assets $79,555,690 $77,814,990 $75,293,000 $68,744,000 $76,203,000

 FINANCIAL PROJECTION
2 OF 5
Pro Forma Balance Sheet
 
  Projected Projected 12/31/2019 12/31/2018 12/31/2017
12/31/2021 12/31/2020
Long-Term Assets

Long-Term Investments $35,666,735 $33,968,319 $34,298,000 $30,281,000 $25,997,000

Fixed Assets $89,166,838 $84,920,798 $82,317,000 $79,135,000 $76,320,000

Intangible Assets $6,484,861 $6,176,058 $5,579,000 $5,849,000 $6,149,000

Other Assets $6,590,000 $6,120,000 $5,770,000 $4,929,000 $3,849,000

Deferred Assets $26,2623,687 $25,013,035 $24,082,000 $23,544,000 $33,172,000

Total Assets $243,727,811 $234,013,200 $227,339,000 $212,482,000 $221,690,000

 FINANCIAL PROJECTION
3 OF 5

Pro Forma Balance Sheet

  Projected Projected 12/31/2019 12/31/2018 12/31/2017

12/31/2021 12/31/2020
Current Liabilities
Accounts Payable $56,742,533 $54,040,508 $50,346,000 $49,925,000 $49,226,000

Short-Term Debt $40,530,381 $38,600,363 $31,891,000 $26,965,000 $23,797,000

Total Current $97,272,914 $92,640,871 $82,237,000 $76,890,000 $85,181,000

Liabilities
Long-Term Debt $75,060,000 $76,060,000 $73,060,000 $67,891,000 $51,326,000

Other Liabilities $27,421,000 $25,262,000 $29,265,000 $32,138,000 $41,108,000

Minority Interest $1,341,000 $1,229,000 $3,917,000 $1,199,000 $239,000

Total Liabilities $201,094,914 $195,191,871 $188,479,000 $177,481,000 $177,854,000

 FINANCIAL PROJECTION
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Pro Forma Balance Sheet

  Projected Projected 12/31/2019 12/31/2018 12/31/2017

12/31/2021 12/31/2020
Stock Holders’ Equity

Common Stocks $13,000 $13,000 $14,000 $14,000 $15,000

Capital Surplus $27,560,659 $26,248,247 $25,563,000 $25,371,000 $26,983,000

Retained Earnings $52,864,436 $37,188,915 $22,322,00 $17,627,000 $26,168,000

Other Equity ($9,345,000) ($8,036,000) ($9,039,000) ($8,011,000) ($9,330,000)

Total Equity $71,080,095 $55,401,162 $38,860,000 $35,001,000 $43,836,000

Total Liabilities & $272,175,009 $250,593,033 $227,339,000 $212,482,000 $221,690,000

equity
 FINANCIAL PROJECTION
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RATIO ANALYSIS
 

Ratio Projected Projected 12/31/2019

12/31/2021 12/31/20120

Profitability Ratio

Return on Assets 6.56% 6.44% 3.64%

Return On Equity 24.8% 31.54% 21.7%

Profit Margin 9.66% 9.63% 5.5%

Liquidity Ratios

Current 0.82 0.84 0.92

Quick 0.90 0.73 0.79

Overall Financial Stability Ratios

Debt 0.83 0.80 0.83

Debt to equity 2.82 1.4 1.88

 TEAM MANAGEMENT
1 OF 2

Executive
Members

Chief Financial Chief Technology Chief Marketing Chief Executive

Officer Officer Officer Officer
CFO (CTO) (CMO) (CEO)
 TEAM MANAGEMENT
2 OF 2

Arslan Sohail X

Ahsan Mehmood X
Muhammad Usama X

Mudassir Semab X
Muhammad Awais X

Haider Nadeem X
Asif Ahmed X
GAP 1 O
GAP 2 O
THANK YOU