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BELLE AMOUR BRIDALS

A Business Development Plan report submitted to SRM Institute of Science and

Technology for the partial fulfilment of the requirements for the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by

SAHAL SADATH

Registration No:

RA2051001010125

Under the guidance of

Dr. G. Maya
Assistant Professor

COLLEGE OF MANAGEMENT

Department of Business Administration SRM Institute of Science and Technology

Kattankulathur - 603203

APRIL-2023
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DECLARATION

I hereby declare that the Business Development Plan report entitled “BELLE AMOUR
BRIDALS ” submitted by SAHAL SADATH , Registration no. RA2051001010125 for the
award of the degree of Bachelor of Business Administration, College of Management a record of
the study done by me and that the work has not formed the basis for the award of any Degree.

Place : Chennai

Date:

(Signature of the Candidate)

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ACKNOWLEDGEMENT

I would like to express my heartfelt thanks to Dr.P.Subhashree Natarajan , Dean, College of

Management for giving permission and her valuable support.

I express my sincere thanks to Dr.L.Jayanthi, Program Co-ordinator, Department of Business

Administration, for her valuable suggestion and help to prepare the report.

I wish to take the opportunity to express my sincere gratitude to my guide Dr.G.Maya

Assistant Professor, Department of Business Administration and all faculty members for their

valuable guidance in this endeavour.

Thanks to God Almighty, parents and my friends for supporting me in every step to complete

my report successfully.

(Signature of the Candidate)

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TABLE OF CONTENT

CHAPTER TITL PAG

NO E E
NO
EXECUTIVE SUMMARY

1.1 Over view. 7-8

1
1.2 Key to success.

BUSINESS /COMPANY DESCRIPTION

2.1 Company name .

2.2 Legal form.

2.3 Head office Location.

2 2.4 Business idea. 10-14

2.5 Business model.

2.6 Vision

2.7 Mission.

2.8 Company goals.

MANAGEMENT TEAM AND ORGANIZATION

3.1 Organization chart .

3.2 Key management and board of directors.

3 3.3 Responsibilities and competencies of the management team. 16-19

3.4 Number of employees.

3.5 Compensation and other employee agreements.

PRODUCTS AND SERVICES

4.1 Product descriptions and technical specifications .

4.2 Planned product launches. 21-24

4
4.3 Competitive advantages and Unique selling propositions.

4.4 Patents, licenses and trademarks and their terms of use.

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4.5 Regulations and industrial standards.

MARKET ANALYSIS

5.1 Industry Analysis.

5.2 PEST Analysis.

5.3 SWOT Analysis.

26-33
5.4 Competitive Analysis.
5
5.5 Marketing Plan.

5.6 Segmentation, Targeting, Positioning.

5.7 Marketing budget.

OPERATIONAL PLAN
6.1 Manufacturing processes.
6.2 Plant location, layout.
35-39
6.3 Inventory.
6.4 Procurement and logistics.
6 6.5 Quality control.
6.6 Credit policy.
FINANCIAL PLAN
7.1 Cash Flow Projections or Statements.
7.2 Profit and Loss Projection.
41-47
7 7.3 Projected Balance Sheet.
7.4 Break Even Analysis.
7.5 Contingency Plans.

APPENDICES (SUPPORTING DOCUMENTS etc.) 49-52

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BIBLIOGRAPHY
9 53
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CHAPTER 1 - EXECUTIVE SUMMARY

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1.1 Overview

The bridal shop business plan outlines the strategy and goals for starting and running a successful
bridal shop. Here are the key components that should be included in the bridal shop business
plan:

1. Executive Summary: A brief overview of the business, including the products and services
offered, target market, competitive advantage, and financial projections.

2. Market Analysis: A detailed analysis of the bridal industry, including market trends, customer
demographics, competition, and potential opportunities.

3. Products and Services: A description of the products and services offered by the bridal shop,
including bridal gowns, bridesmaid dresses, accessories, alterations, and any other related
services.

4. Marketing Strategy: A plan for promoting the bridal shop and attracting customers, including
advertising, social media, search engine optimization, and other marketing tactics.

5. Operations: A description of how the bridal shop will operate, including inventory
management, pricing strategy, staff hiring and training, and customer service.

6. Financial Projections: A detailed financial forecast for the business, including sales
projections, expenses, profit margins, and cash flow analysis.

7. Management Team: A brief description of the owner and management team, including their
qualifications and relevant experience.

8. Exit Strategy: A plan for exiting the business, including selling the business, passing it on to
family members, or closing the business.

Starting the bridal shop can be a challenging and rewarding venture. A well-written business plan
can help attract investors, secure financing, and provide a roadmap for success. It is important
to research the market thoroughly, understand the competition, and develop a unique selling
proposition to stand out in the crowded bridal industry.
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Key to success
Here are some key factors that can contribute to the success of the bridal shop business:

1. Excellent customer service: One of the most important factors for success in the bridal
industry is providing excellent customer service. Bridal shopping is a highly emotional and
personal experience, and customers need to feel comfortable and confident in the shop's
ability to help them find the perfect dress. Bridal shops that offer personalized attention, listen
to their customers' needs and preferences, and provide expert advice are likely to attract repeat
business and positive referrals.

2. High-quality products: Another key factor for success in the bridal industry is offering high-
quality products that meet the expectations of the customers. Bridal shops that offer a wide
variety of dresses in different styles, sizes, and price ranges are likely to appeal toa broader
customer base. It is also important to offer accessories and other related products to
complement the dresses.

3. Competitive pricing: Bridal shops that offer competitive pricing can attract price- conscious
customers without compromising on quality. It is important to strike a balance between
offering high-quality products and pricing them reasonably.

4. Effective marketing: Effective marketing is essential for reaching the target audience and
driving sales. Bridal shops can leverage social media, search engine optimization, and other
digital marketing tactics to reach potential customers. It is also important to participate in
bridal shows, bridal fairs, and other events to showcase the shop's products and services.

5. Expertise and experience: Bridal shops that have experienced and knowledgeable staff are
likely to provide a better shopping experience for the customers. Expertise in the latest bridal
fashion trends, tailoring, and fitting is crucial to provide the best advice and guidance to the
customers.

6. Strategic location: Bridal shops that are located in strategic locations, such as near wedding
venues, can attract more customers. It is also important to have a well-designed and visually
appealing storefront that showcases the shop's products and services.

A successful bridal shop requires a combination of excellent customer service, high-quality

products, competitive pricing, effective marketing, expertise, and strategic location. By focusing
on these key factors, bridal shop owners can increase their chances of success.
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CHAPTER 2 - BUSINESS /COMPANY DESCRIPTION

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Company name

Belle amour bridals

Legal form
Belle amour bridals is an emerging start up idea which runs under a single ownership which
consists of 8 employees at the initial stage which includes 2 cleaners, 1 cashier, 1 tailor and 4
salesmen.
The initial fund will be raised from co-operative banks since they encourage new start-ups by
assisting them financially.

Head office location

Kozhikode road, Perinthalmanna bypass.

Business idea
The bridal shop is a retail business that specializes in selling bridal gowns, bridesmaid
dresses, accessories, and other wedding-related products and services. Here are some business
ideas forthe bridal shop:

1. Bridal Boutique: Open a boutique that specializes in offering a curated selection of

bridal gowns, bridesmaid dresses, and accessories. This business idea can target a
specific niche or customer segment, such as bohemian brides, vintage-inspired
weddings, or plus-size brides.

2. Rental Service: Offer a rental service for bridal gowns, bridesmaid dresses, and
accessories. This business model can help brides save money while still providing them
with high-quality and stylish options for their wedding day.

3. Custom Design: Offer a custom design service for bridal gowns, where the bride can
work with a designer to create a one-of-a-kind dress that fits their unique style and
preferences.

4. Online Bridal Shop: Start an online bridal shop that offers a wide range of bridal gowns,
bridesmaid dresses, accessories, and other wedding-related products. This business idea
can target customers who prefer to shop online and can operate on a lower overhead
cost.

5. Full-Service Bridal Salon: Offer a full-service bridal salon that provides everything a
bride needs for their wedding day, including bridal gowns, bridesmaid dresses,
accessories, and alterations. This business model can provide a one-stop-shop for brides,
making the wedding planning process more convenient.
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Overall, the bridal shop can be a profitable business idea if it is well-executed and meets the
needsand preferences of the target customers. It is essential to conduct thorough market research,
identify a niche or unique selling proposition, and provide excellent customer service to
differentiate from competitors.

Business model

The business model of the bridal shop typically involves the sale of bridal gowns, bridesmaid
dresses, and accessories to brides and their wedding parties. Here is an overview of the typical
business model for the bridal shop:

1. Inventory Acquisition: Bridal shops typically acquire their inventory through various
means, including buying from designers and manufacturers, attending bridal trade
shows, and purchasing from other retailers.

2. Product Display: Once the inventory is acquired, the bridal shop will display the
products in the store, either on racks or mannequins. Bridal shops often create a
welcoming and luxurious atmosphere to appeal to brides and their families.

3. Sales Process: When a customer visits the bridal shop, a sales associate will assist them
in selecting gowns and dresses that fit their style, budget, and preferences. The sales
process may also include fittings and alterations to ensure that the dress fits perfectly.

4. Additional Services: Bridal shops may also offer additional services such as bridal gown
preservation, gown cleaning, and alterations.

5. Marketing: Bridal shops often market their products and services through traditional
advertising channels such as magazines, bridal shows, and online advertising. They may
also leverage social media platforms to showcase their products and services and engage
with customers.

6. Revenue Model: The revenue model for the bridal shop is typically based on the sale
ofbridal gowns, bridesmaid dresses, and accessories. Bridal shops may also generate
additional revenue from other services, such as alterations or rental services.

Overall, the business model of the bridal shop is focused on providing brides and their wedding
parties with high-quality products and services to make their special day memorable. Successful
bridal shops must offer unique and fashionable products, provide excellent customer service,
and stay up-to-date with the latest bridal trends to remain competitive.
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Vision

The vision of the bridal shop may vary depending on the owner's goals and objectives, but
typically, it centers around the idea of providing brides with the best possible experience and
making their wedding dreams come true. Here are some examples of the bridal shop's vision:

1. To be the premier destination for brides seeking high-quality and stylish bridal gowns,
bridesmaid dresses, and accessories that make their special day unforgettable.

2. To provide a welcoming and luxurious atmosphere where brides and their families can
feel comfortable and confident in their wedding dress selections.

3. To offer a wide range of bridal products and services, including custom design options,
rental services, and alterations, to meet the unique needs and preferences of every bride.

4. To create long-lasting relationships with customers and become a trusted partner in the
wedding planning process.

5. To stay up-to-date with the latest bridal trends and provide personalized attention to
every customer to ensure they leave satisfied and excited for their big day.

Overall, the vision of the bridal shop should focus on delivering exceptional customer service,
offering high-quality products and services, and creating a memorable and enjoyable experience
for brides and their families.
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Mission

1. To provide brides with a wide selection of high-quality bridal gowns, bridesmaid dresses,
and accessories that meet their unique needs and preferences.

2. To offer exceptional customer service by providing personalized attention, expert advice,

and a welcoming atmosphere that makes brides feel comfortable and confident.

3. To deliver the best possible value to our customers by offering competitive prices, special
promotions, and a variety of payment options.

4. To stay up-to-date with the latest bridal trends and styles and provide innovative solutions
that exceed our customers' expectations.

5. To build long-lasting relationships with our customers and become a trusted partner in the
wedding planning process.

Overall, the mission of The bridal shop is to focus on providing a positive and memorable experience
for brides and their families, offering high-quality products and services, and building long-
lasting relationships with customers. It should also reflect the core values of the business, such
as professionalism, integrity, and commitment to excellence.

Company goals

The company goals of the bridal shop typically outline specific targets and objectives that are
designed to support the shop's mission and vision. These goals should be specific, measurable,
achievable, relevant, and time-bound (SMART), and should help to guide the shop's actions and
decisions. Here is a brief overview of some common company goals for the bridal shop:

1. Increase sales revenue: This goal focuses on increasing the shop's sales revenue by a certain
percentage or dollar amount, either overall or in specific product categories.

2. Improve customer satisfaction: This goal aims to improve customer satisfaction by achieving
a certain customer satisfaction rating in surveys or reviews, or by reducing customer
complaints or returns.

3. Expand market reach: This goal focuses on expanding the shop's market reach through
initiatives such as opening new locations, expanding online sales, or targeting new customer
segments.

4. Enhance brand reputation: This goal aims to enhance the shop's brand reputation by achieving
positive ratings on industry review sites or by increasing brand awareness through targeted
marketing campaigns.
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5. Reduce costs: This goal focuses on reducing costs in order to increase profitability, by
improving efficiency, negotiating better supplier deals, or reducing wastage.

6. Develop new products or services: This goal focuses on developing new products or services
that meet the evolving needs of customers, such as introducing new bridal gown designs or
offering additional wedding planning services.

7. Build employee skills and engagement: This goal aims to build employee skills and
engagement by offering training and development opportunities, providing a supportive
workplace culture, or implementing a rewards and recognition program.

Overall, the company goals of the bridal shop should support its mission and vision and should be
designed to drive growth, increase profitability, and enhance the shop's reputation and customer
satisfaction.
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CHAPTER - 3 MANAGEMENT TEAM AND ORGANIZATION

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Organization chart

Owner/Manager

+ + +

| |

Sales Manager Operations Manager

| |

+ + + + + +

| | | |

Salesperson Alteration Inventory Manager

Specialist

The owner/manager is at the top of the hierarchy and oversees the entire bridal shop. The sales
manager and operations manager report to the owner/manager and are responsible for their
respective areas.

The sales manager oversees the sales team and is responsible for setting sales targets, managing
customer relationships, and ensuring customer satisfaction. The sales team is made up of
salespersons who assist customers with selecting gowns, veils, and other bridal accessories.

The operations manager oversees the back-end operations of the bridal shop, including
alterations, inventory management, and other administrative tasks. The alteration specialist is
responsible for alterations to wedding dresses and other garments. The inventory manager
oversees the stock of dresses, accessories, and other items sold by the shop.
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Key management and board of directors

Key Management:

 Owner/Manager: oversees the entire business, sets the vision and goals, manages
finances, and makes strategic decisions

 Sales Manager: responsible for setting sales targets, managing customer relationships,
and ensuring customer satisfaction

 Operations Manager: oversees the back-end operations of the bridal shop, including
alterations, inventory management, and other administrative tasks

 Alteration Specialist: responsible for alterations to wedding dresses and other garments

 Inventory Manager: oversees the stock of dresses, accessories, and other items sold by
the shop

 Salespersons: assist customers with selecting gowns, veils, and other bridal accessories

Board of Directors:

 Chairman/Chairwoman: leads the board and ensures it operates effectively

 Independent Directors: individuals who are not part of the management team, but
provide expertise and advice on key business decisions

 Executive Directors: individuals who are part of the management team and also serve on
the board, providing insight and guidance on company strategy and performance

It's important for the board of directors to have a diverse range of skills and experiences, such as
finance, legal, marketing, and retail, to provide effective oversight and guidance for the
business.
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Responsibilities and competencies of the management team

1. Leadership: The management team should be able to lead and motivate their team toachieve
the business goals and objectives. They should provide clear direction, set expectations, and
create a positive work environment.

2. Sales and marketing: The management team should be able to develop and implement
effective sales and marketing strategies to attract and retain customers. They should also have
strong customer service skills and be able to handle customer complaints and concerns.

3. Financial management: The management team should be able to manage the financialaspects
of the business, including budgeting, forecasting, and tracking performance metrics. They
should have a strong understanding of financial statements and be able to make data-driven
decisions based on financial data.

4. Inventory management: The management team should be able to manage the inventory of the
bridal shop, ensuring that there is sufficient stock of dresses, accessories, and other items.
They should also have a good understanding of the bridal industry and be able to stay up- to-
date on the latest trends.

5. Operations management: The management team should be able to manage the day-to-day
operations of the bridal shop, including scheduling, staffing, and ensuring that all processes
and procedures are being followed. They should also be able to identify areas for
improvement and implement changes to increase efficiency and productivity.

6. Communication: The management team should have excellent communication skills, both
with their team and with customers. They should be able to listen actively, provide feedback,
and communicate in a clear and concise manner.

7. Problem-solving: The management team should be able to identify and solve problems as they
arise, whether they are related to inventory management, customer service, or other aspects
of the business.

Overall, the management team of the bridal shop should have a combination of technical and
interpersonal skills to ensure the success of the business.
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Number of employees

The bridal business will have eight employees

Compensation and other employee agreements

The compensation and other employee agreements of the bridal shop will vary depending on thesize
and structure of the business.

1. Wages and salaries: Employees may be paid hourly wages or a salary, depending on their role
and responsibilities within the business. Wages and salaries may be determined based on
factors such as experience, skills, and performance.

2. Bonuses and incentives: Bridal shops may offer bonuses or incentives to employees who meet
or exceed certain performance targets. For example, salespersons may receive a commission
on sales, or the operations manager may receive a bonus for achieving inventory management
targets.

3. Benefits: Bridal shops may offer employee benefits such as health insurance, paid time off,
and retirement plans. The specific benefits offered will depend on the size and structure of
the business.

4. Employee contracts: Bridal shops may require employees to sign contracts that outline the
terms and conditions of their employment. These contracts may include information about
wages, benefits, job responsibilities, and termination procedures.

5. Employee handbooks: Bridal shops may provide employees with a handbook that outlines the
company policies and procedures. This may include information about dress code, customer
service standards, and other expectations for employees.

6. Performance evaluations: Bridal shops may conduct regular performance evaluations to

assess employee performance and identify areas for improvement. This can help employees
to set goals and develop their skills, while also ensuring that the business is running
efficiently.

It's important for bridal shops to provide fair compensation and clear employee agreements in order
to attract and retain top talent. By offering competitive wages and benefits, providing clear
expectations, bridal shops can create a positive and productive work environment.
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CHAPTER - 4 PRODUCTS AND SERVICES

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Product descriptions and technical specifications

Bridal shops typically offer a range of products, including wedding dresses, bridesmaid dresses,
accessories, and more. Here are some of the product descriptions and technical specifications:

Wedding Dresses:

 Description: A wedding dress is a formal gown worn by a bride during her wedding ceremony.
It typically features intricate detailing, such as lace, beading, or embroidery,and may have
a train or veil.

 Technical Specifications: Wedding dresses come in a variety of sizes, styles, and fabrics. They
may be sleeveless, short-sleeved, or long-sleeved, and may have a ball gown, A- line, or
mermaid silhouette. Fabric choices may include satin, lace, chiffon, or tulle.

Bridesmaid Dresses:

 Description: A bridesmaid dress is a formal gown worn by bridesmaids during a wedding

ceremony. It is typically chosen to complement the bride's wedding dress and may come in
a variety of colors.

 Technical Specifications: Bridesmaid dresses come in a variety of sizes, styles, and fabrics.
They may have a strapless, halter, or one-shoulder neckline, and may have asheath, A-line,
or empire silhouette. Fabric choices may include chiffon, satin, or tulle.

Accessories:

 Description: Accessories are items worn by the bride or bridesmaids to complement their
dresses, such as veils, headpieces, jewellery, and shoes.

 Technical Specifications: Accessories may come in a variety of materials, such as lace, pearls,
or rhinestones. Veils may come in different lengths, from fingertip to cathedral, and may
have different types of edging, such as lace or beading. Headpieces may include tiaras, hair
combs, or hairpins, and may be adorned with crystals or other embellishments.

Alterations:

 Description: Alterations are adjustments made to a wedding dress or bridesmaid dress to

ensure a proper fit. They may include hemming, taking in or letting out seams, or adding
straps or sleeves.

 Technical Specifications: Alterations are done by a professional seamstress or tailor, who will
take measurements and make adjustments based on the individual's body shape and the desired
fit. The cost and timeline for alterations will vary depending on the extent ofthe work needed.
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Overall, bridal shops should provide detailed product descriptions and technical specifications
to help customers make informed decisions and ensure that they are satisfied with their
purchases. By offering high-quality products and services, bridal shops can create a memorable
and positive experience for their customers.

Planned product launches

Timeline of Planned Product Launches:

Quarter 1: Bridal Gowns Collection

Quarter 2: Bridesmaid Dresses Collection

Quarter 3: Accessories Collection

Quarter 4: Sustainability Initiatives (launch of eco-friendly dresses)

Allocation of Marketing Costs:

Bridal Gowns Collection (Quarter 1):

 Social media advertising: 40%

 Email marketing: 30%

 Print advertising: 20%

 In-store events: 10%

Bridesmaid Dresses Collection (Quarter 2):

 Social media advertising: 40%

 Email marketing: 30%

 Influencer partnerships: 20%

 In-store events: 10%

Accessories Collection (Quarter 3):

 Social media advertising: 50%

 Email marketing: 25%

 Print advertising: 15%

 In-store displays: 10%

Sustainability Initiatives (Quarter 4):

 Social media advertising: 30%

 Email marketing: 30%

 PR and press releases: 20%

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 In-store displays and events: 20%

Of course, these are just hypothetical examples and the actual allocation of marketing costs will
depend on a variety of factors, including the specific goals of the product launches, the target
audience, and the available marketing channels. It's important for the bridal shop to carefully
plan and track their marketing efforts to ensure they are getting the best return on investment.

Competitive advantages and Unique selling propositions.

1. Wide Selection of Dresses: One of the most important factors for the bridal shop is to
havea diverse selection of dresses to choose from. The bridal shop that offers a wide
range of styles, colors, and sizes can appeal to a broader customer base and provide
brides with amore personalized shopping experience.
2. Personalized Service: Many brides want a personalized and intimate shopping
experience when choosing their wedding dress. Bridal shops that offer one-on-one
consultations with experienced stylists can provide a tailored experience that helps
brides find their perfect dress.
3. Exclusive Designs: Bridal shops that carry exclusive or designer collections can
differentiate themselves from other shops and attract customers who are looking for
unique and high-end options.
4. Alteration Services: Many brides need alterations to their dresses to ensure a perfect fit.
Bridal shops that offer in-house alteration services can provide a convenient and stress-
free experience for their customers.
5. Online Presence: In today's digital age, having an online presence is crucial for any
business. Bridal shops that have a strong website, social media presence, and online
ordering options can appeal to tech-savvy customers and make it easier for brides to
shop from the comfort of their own homes.
6. Wedding Packages: Bridal shops that offer wedding packages, including bridesmaid
dresses, tuxedos, and other accessories, can provide a one-stop-shop experience for their
customers and simplify the wedding planning process.
7. Competitive Pricing: While wedding dresses can be expensive, bridal shops that offer
competitive pricing and flexible payment options can appeal to price-conscious
customers and help them find their dream dress within their budget.
By leveraging one or more of these competitive advantages and USPs, the bridal shop can
differentiate itself from its competitors and attract customers looking for a personalized and
stress-free wedding dress shopping experience.
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Patents, licenses and trademarks and their terms of use

A start-up concept that is currently being discussed for launch is the bridal shop BELLE AMOUR
BRIDALS . But, we are moving forward with our start-up and attempting to launch as soon as
feasible. We do not currently have any plans to pursue patents or licencing for our company.

Regulations and industrial standards

1. Business Regulations: We need to comply with the regulations set by the government
of their specific location. These may include business licenses, permits, tax registrations,
zoning laws, and labour laws. We should check with our local government to determine
the specific regulations that apply to our business.

2. Health and Safety Regulations: It may also be subject to health and safety regulations, such
as fire safety regulations, building codes, and workplace safety laws. For example, wemay
need to have fire extinguishers and emergency exits, and ensure that our employees are
trained to handle emergencies.

3. Consumer Protection Laws: Our business also need to comply with consumer protection
laws, which vary by location but often include regulations on advertising, pricing, refunds,
and warranties. Make sure to follow them carefully.

4. Industry Standards: The bridal industry has certain standards that businesses are expected
to follow. For example, bridal shops are expected to provide a high level of customer
service, to have a wide selection of dresses, and to offer alterations services.

5. Ethical Standards: Finally, Our business should also strive to follow ethical standards, such
as being honest and transparent with customers, treating employees fairly, and minimizing
the environmental impact of their operations. By adhering to these standards, We can
build a positive reputation for Our business and attract loyal customers.

In conclusion, bridal shops are subject to various regulations and industry standards that vary by
location. It is important to stay informed about these regulations and strive to meet or exceed
the industry and ethical standards to ensure the success of our business.
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CHAPTER - 5 MARKET ANALYSIS

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Industry Analysis

The bridal shop industry is a subset of the wedding industry, which is a large and growing
market. The wedding industry is worth billions of dollars globally and is expected to continue
to grow in the coming years. Within the wedding industry, bridal shops play a significant role
in providing brides with wedding dresses, accessories, and other services.

One of the biggest trends in the bridal shop industry is the shift towards online sales. While
many brides still prefer to try on dresses in person, more and more are shopping online for
their wedding attire. As a result, bridal shops need to have a strong online presence and offer
a seamless shopping experience for their customers.

Another trend in the bridal shop industry is the focus on sustainability and ethical production.
Many brides are looking for dresses and accessories that are eco-friendly and made with
sustainable materials. Bridal shops that offer sustainable and ethical products may have a
competitive advantage in the market.

In terms of competition, the bridal shop industry is highly fragmented, with many small and
independent businesses competing with larger chains. Successful bridal shops differentiate
themselves by offering personalized and high-quality customer service, a unique selection of
products, and a memorable shopping experience.

The bridal shop industry is also highly seasonal, with the majority of sales occurring during
wedding season, which typically runs from spring through fall. Bridal shops may need to
adjust their operations and marketing strategies to account for this seasonality.

In conclusion, the bridal shop industry is a significant subset of the wedding industry and is
highly competitive, with many small and independent businesses competing with larger
chains. Bridal shops that offer a personalized shopping experience, a unique selection of
products, and sustainable and ethical options may have a competitive advantage in the
market. Additionally, with the increasing trend towards online sales, having a strong online
presence is essential for success in the industry.
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PEST Analysis

Political:

 Government policies and regulations can impact the bridal shop industry, such as
import tariffs, taxes, and regulations on labour and employment.

 Changes in laws and regulations regarding weddings, marriage, or consumer

protection can also affect the industry.

 Political instability, such as war or civil unrest, can also impact consumer spending on
weddings and bridal attire.

Economic:

 The overall economic environment, including economic growth, inflation, and interest
rates, can impact the bridal shop industry.

 Changes in consumer spending habits, such as increased or decreased disposable

income, can also impact the industry.

 The availability of credit and financing options for customers may also impact the
industry.

Social:

 Changes in social trends and cultural values, such as increasing interest in sustainable
and ethical products, can impact the bridal shop industry.

 Changes in demographic factors, such as the size and age of the population, may also
affect the industry.

 Trends in fashion and popular culture can also impact the bridal shop industry.

Technological:

 The adoption of new technologies, such as e-commerce and social media, can provide
opportunities for bridal shops to reach new customers and increase sales.

 Innovations in materials and production techniques can also impact the industry, such
as the development of eco-friendly and sustainable materials.
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 Changes in logistics and transportation technologies can also impact the industry,
such as changes in shipping and delivery options.

In conclusion, the bridal shop industry is impacted by various political, economic, social, and
technological factors. These factors can present both opportunities and challenges for
businesses in the industry, and it is important for businesses to stay informed and adapt to
changes in the macro-environmental factors to remain competitive and successful

SWOT Analysis

Strengths:

 A strong and well-curated inventory of wedding dresses, accessories, and other bridal
products that are in high demand can be a major strength of the bridal shop.

 Excellent customer service, personalized attention, and a memorable shopping

experience can help the bridal shop stand out from competitors.

 A convenient location, attractive storefront, and effective marketing can also be

strengths that help attract customers to the shop.

Weaknesses:

 A limited or outdated inventory can be a significant weakness of the bridal shop, as

customers may seek more trendy and modern products.

 Poor customer service or lack of personalized attention can lead to negative customer
experiences and hurt the shop's reputation.

 A lack of effective marketing, an unattractive storefront, or inconvenient location can

also be weaknesses that hurt the shop's ability to attract and retain customers.

Opportunities:

 Expansion of the inventory to include new and unique products can provide
opportunities for growth and attract new customers.

 Offering sustainable and eco-friendly products can also provide an opportunity to

differentiate the shop and appeal to a growing segment of environmentally conscious
consumers.
 29

 Developing an online presence and e-commerce capabilities can open up new markets
and provide convenient shopping options for customers.

Threats:

 Intense competition from other bridal shops, both locally and online, can be a major
threat to the success of the bridal shop.

 Economic downturns or changes in consumer spending habits can negatively impact

the demand for bridal products.

 Changes in fashion trends or cultural values can also threaten the relevance and
appeal of the shop's products.

In conclusion, a SWOT analysis of the bridal shop can help identify its strengths,
weaknesses, opportunities, and threats. By focusing on its strengths, addressing weaknesses,
and seizing opportunities, The bridal shop can position itself for success in a competitive and
dynamic market.

Competetive Analysis

Direct competitors:

 Other local bridal shops offering similar products and services are direct competitors
of the business . It is essential to evaluate their pricing, quality of products, customer
service, marketing strategies, and online presence to understand their strengths and
weaknesses.

 Online bridal shops that offer similar products and services can also be direct
competitors. They may have lower overhead costs and more extensive inventories,
making it challenging to compete on pricing and inventory selection.

Indirect competitors:

 Department stores or boutiques that offer formal attire or wedding dresses may be
indirect competitors. They may have lower prices or offer discounts, which can
impact the demand for the bridal shop's products.
 30

 Rental companies that offer wedding dresses and accessories for rent can also be
indirect competitors. They can be more cost-effective for customers who do not want
to spend a lot of money on a dress they will only wear once.

Key factors to consider in a competitive analysis of the business :

 Quality of products: Evaluate the quality of the products offered by competitors and
compare them with the bridal shop's products.

 Pricing: Compare the pricing of the bridal shop's products with those of competitors
to ensure it is competitive in the market.

 Customer service: Evaluate the customer service provided by competitors and

compare it with the bridal shop's customer service.

 Marketing strategies: Analyze the marketing strategies of competitors and compare

them with the bridal shop's marketing strategies to identify opportunities to improve.

 Online presence: Assess the online presence of competitors and evaluate their social
media and e-commerce strategies to identify opportunities for the bridal shop to
improve its online presence.

In conclusion, conducting a competitive analysis of the bridal shop can help identify its
strengths and weaknesses in comparison to its competitors. This information can be used to
develop strategies to improve the quality of products, pricing, customer service, marketing
strategies, and online presence, to gain a competitive advantage and attract more customers.

Marketing Plan

1. Situation analysis: This involves conducting market research to understand the target
market, the competition, and the external factors that may impact the bridal shop's
success.

2. Target market: Clearly identify the target market for the bridal shop's products and
services, including demographics, geographic location, and psychographic
characteristics.
 31

3. Unique value proposition: Develop a unique value proposition that differentiates the
bridal shop from competitors, such as offering sustainable or ethically sourced
products or providing exceptional customer service.

4. Marketing objectives: Define specific marketing objectives, such as increasing sales

by a certain percentage or improving the conversion rate of website visitors to
customers.

5. Marketing strategies: Develop marketing strategies that are aligned with the
objectives and the unique value proposition. This may include a mix of traditional and
digital marketing tactics such as print ads, social media marketing, email marketing,
search engine optimization, and event marketing.

6. Budget: Allocate a budget for the marketing plan and identify the expected return on
investment (ROI) for each tactic.

7. Implementation plan: Develop a timeline for implementing the marketing strategies,

assign responsibilities, and monitor progress towards achieving the marketing
objectives.

8. Evaluation and control: Monitor the results of the marketing plan and adjust the
strategies as needed to ensure they are meeting the marketing objectives.

9. Contingency plan: Identify potential challenges or risks that may impact the success
of the marketing plan and develop a contingency plan to mitigate those risks.

In conclusion, a marketing plan for the bridal shop should be comprehensive and tailored to
the specific needs and goals of the business. By conducting market research, identifying the
target market, developing a unique value proposition, and implementing effective marketing
strategies, the bridal shop can attract and retain customers, increase sales, and achieve long-
term success.

Segmentation, targeting, and positioning

Segmentation, targeting, and positioning (STP) are important marketing concepts that can
help the bridal shop identify and appeal to its target customers.
 32

1. Segmentation: Segmentation involves dividing the market into groups of consumers

who have similar needs and characteristics. The bridal shop can segment its market
based on various factors such as age, income, lifestyle, and location. For example, the
bridal shop might target youngsters , tech-savvy customers who are willing to shop
online or an older, more traditional audience who prefer in-store shopping.

2. Targeting: Targeting involves selecting the specific market segments that the bridal
shop wants to serve. Based on the identified segments, The bridal shop can target its
marketing efforts towards those consumers who are most likely to be interested in its
products and services. For example, the bridal shop might target brides-to-be who
are looking for a specific style of wedding dress or accessories.

3. Positioning: Positioning involves creating a unique image and identity for the bridal shop
in the minds of the target market. It is the way a brand distinguishes itself from
competitors in the market. The bridal shop can position itself as offering high-quality,
sustainable products or excellent customer service, depending on what it believes its
target market values most.

Based on the above, the following is an example of the STP for the bridal shop:

1. Segmentation: The bridal shop segments its market into three groups:

 Brides-to-be who prefer traditional styles and in-store shopping

 Brides-to-be who prefer modern, trendy styles and online shopping

 Brides-to-be who are looking for sustainable, eco-friendly products

2. Targeting: The bridal shop decides to target the second segment - brides-to-be who
prefer modern, trendy styles and online shopping. The shop believes that this segment
is more likely to be tech-savvy and would appreciate the convenience of shopping
online.

3. Positioning: The bridal shop positions itself as the go-to destination for modern,
trendy wedding dresses and accessories. It emphasizes its unique value proposition of
offering a wide range of trendy and affordable products that are available online, with
free shipping and easy returns.

By using STP, the bridal shop can tailor its marketing efforts towards its target market and
create a strong brand image that resonates with its customers.
 33

Marketing budget

The marketing budget of the bridal shop will depend on several factors, including the size of
the business, its marketing goals, and the types of marketing strategies that it plans to use.
Generally, the bridal shop should allocate around 5-10% of its revenue towards marketing
efforts.

Key considerations while setting a marketing budget for the bridal shop:

1. Marketing goals: Determine the specific marketing goals that the bridal shop wants to
achieve, such as increasing brand awareness, driving website traffic, or boosting sales. The
marketing budget should be aligned with these goals.

2. Types of marketing strategies: Decide which marketing strategies the bridal shop
plans to use, such as social media advertising, email marketing, search engine
optimization, or event marketing. Each strategy will have different costs associated
with it, and the marketing budget should reflect these costs.

3. Seasonal trends: Take into account the seasonal trends of the wedding industry, as the
demand for bridal products and services may vary throughout the year. The bridal
shop should allocate a higher marketing budget during peak seasons to take advantage
of increased demand.

4. Return on investment (ROI): Estimate the expected ROI for each marketing strategy and
allocate the marketing budget accordingly. The bridal shop should prioritize the
strategies that are likely to generate the highest ROI.

5. Monitoring and tracking: Establish a system for monitoring and tracking the
effectiveness of each marketing strategy. If a strategy is not generating the desired
results, the bridal shop should re-evaluate its marketing budget and adjust its
strategies accordingly.

In conclusion, the marketing budget for the bridal shop should be based on the marketing
goals, types of marketing strategies, seasonal trends, expected ROI, and monitoring and
tracking system. By allocating the marketing budget effectively, the bridal shop can
maximize the return on investment and achieve its marketing goals.
 34

CHAPTER-6 OPERATIONAL PLAN

 35

Manufacturing Process

The manufacturing process for the bridal shop can vary depending on the products and services that
the shop offers. Here is a general overview of the manufacturing process for some products :

1. Wedding Dresses: The manufacturing process for wedding dresses involves several stages,
including designing, pattern-making, fabric selection, cutting, sewing, and embellishing.
The designer creates a sketch of the dress and selects the appropriate fabrics and trims. A
pattern is then made based on the design, and the fabric is cut according to the pattern. The
dress is then sewn together and embellished with beading, lace, or embroidery. The finished
dress is then inspected for quality and shipped to the bridal shop.
2. Bridal Accessories: Bridal accessories such as veils, headpieces, and jewellery are typically
made by hand or using specialized machines. The process involves selecting the
appropriate materials, such as silk, lace, or crystals, and assembling the components to
create the finished product. The accessories are then inspected for quality and packaged
for shipping to the bridal shop.
3. Alterations: Bridal shops may offer alteration services for wedding dresses and other bridal
wear. The alteration process involves measuring the bride and making adjustments to the
dress to ensure a perfect fit. This may include taking in or letting out seams, hemming the
dress, or adding or removing sleeves.
4. Custom Design: The bridal shops offer custom design services for wedding dresses and
other bridal wear. The process involves working closely with the bride to design a unique
and personalized garment. The designer creates sketches and selects fabrics and trims based
on the bride's preferences. A pattern is then made, and the dress is sewn together and
embellished according to the design.
In conclusion, the manufacturing process for the bridal shop involves designing, fabric selection,
cutting, sewing, and embellishing to create the finished product. Quality control and inspection
are critical at each stage of the manufacturing process to ensure that the final product meets the
expectations of the customer.
 36

Plant location, lawet

The shop location of Belle amour bridals bridal studio will be mostly going to be
inPerinthalmanna, Malappuram , Kerala and the lawet of the studio is

1. Reception Area: This is the first area our clients will see when they enter the store. It will
be welcoming, well-lit and well-organized with comfortable seating for guests.
2. Fitting Rooms: Fitting rooms will be private and spacious enough for the bride, her
attendants, and any family members or friends who may accompany her. Each fitting room
will have a full-length mirror, good lighting, and seating for guests.
3. Dress Display Area: This is where we showcase our collection of bridal dresses. Depending
on the size of our inventory, we hang dresses on racks or display them on mannequins. The
area will be arranged with good lighting to enhance the dresses' beauty.
4. Accessories Area: This is where we display bridal accessories like veils, headpieces,
jewelry , and shoes. The accessories area will be well-lit and easily accessible for brides
to browse.
5. Alterations Room: Having a separate area for alterations is essential for brides to get their
perfect fit. We sets up a sewing machine, a dress form, and other tools and equipment
needed for the alterations.
6. Storage Room: It is essential to have a storage room for the dresses, accessories, and other
supplies. Which will be well organized and secure.
7. Restroom: A clean restroom is a must-have for clients, especially for brides who may need
to change in and out of dresses.
When designing the lawet, it is important to consider the flow of traffic and make sure each area
is easily accessible. So The lawet will be well-organized, aesthetically pleasing, and functional
to provide a great shopping experience for the bride and her entourage.

Inventory

The inventory of the bridal shop includes:

1. Wedding Dresses: This is the primary product of the bridal shop. We offer a variety of
styles, sizes, and prices to cater to different budgets and tastes also specialized in
 37

specific styles such as traditional, modern, bohemian, or vintage.

2. Bridesmaid Dresses: Bridesmaid dresses are usually ordered in bulk by the bride-to-be,
so it is essential to have a wide range of colors, styles, and sizes available.
3. Mother of the Bride/Groom Dresses: These are outfits for the mothers of the bride and
groom. We offer a variety of styles and colors that match the wedding's theme.
4. Bridal Accessories: These include veils, headpieces, jewellery, belts, shoes, and
handbags. We offer a wide range of styles and price points to cater to different budgets.
5. Alterations: We offer alterations services to ensure that the bride's dress fits perfectly.
6. Tuxedos and Suits: We also offer tuxedo and suit rentals or sales for the groom and
groomsmen.
7. Flower Girl Dresses: Flower girl dresses are essential if there will be children in the
wedding party.
8. Wedding Décor: We also offer wedding decor, such as table runners, center pieces, and
candles.
It is essential to keep track of our inventory to ensure that we have enough stock to meet
demand. Keep track of popular sizes, styles, and colors to help us to be informed about
purchasing decisions. We use inventory management software to help us stay organized and
manage our stock levels efficiently.

Procurement and logistics

1. Procurement: we need to source our inventory from reliable vendors and suppliers. Look
for quality products at competitive prices. We will establish relationships with our
suppliers to ensure timely delivery and negotiate better pricing. Also will Keep track of
our inventory levels and order ahead of time to avoid stock shortages.
2. Shipping and Receiving: We will have a process in place for receiving and inspecting our
inventory to ensure that we receive the correct items and quantities. If we are ordering
from overseas, we will be aware of customs regulations and the time it takes to clear
customs. We also have a process in place for shipping out customer orders.
3. Storage: We have adequate storage space for our inventory. Store our items in a clean, dry,
and secure location. Our inventory will be organized, and can easily find what weneed.
4. Order Fulfillment: we will have a process in place for fulfilling customer orders. This
includes picking and packing the items, shipping them out, and providing tracking
 38

information to our customers. We will have a reliable shipping provider that can deliver
our items quickly and safely.
5. Returns and Exchanges: We have a clear policy in place for returns and exchanges. We will
Make sure that our customers understands our policy, and make the process as easy as
possible for them.
6. Inventory Management: Inventory management system is to keep track of our inventory
levels, monitor sales trends, and make informed purchasing decisions.
By having a well-established procurement and logistics process in place, we can ensure that our
bridal shop runs efficiently and that our customers receive the best possible service.

Quality control

1. Inspect Inventory: Before displaying any products in the shop, we will inspect them to
ensure that they meet our quality standards. Check for any defects, damages, or missing
parts. We also inspect the products after receiving them from the supplier.
2. Training the Staff: Trains our staff on quality control procedures to ensure that they
understand and follow the processes. This includes inspecting items before displaying
them, handling items with care, and reporting any quality issues they encounter.
3. Customer Feedback: Collects feedback from our customers to identify areas for
improvement. Encourage them to leave reviews or fill out surveys. This helps us to identify
any issues that need to be addressed and improve the quality of our products and services.
4. Alterations: Ensure that our alterations team is properly trained and follows established
procedures to ensure that each garment is altered to the customer's specifications and meets
the desired quality standards.
5. Packaging: Ensure that our packaging is professional and high-quality. This includes using
appropriate wrapping and packaging materials and ensuring that each item is properly
labeled.
6. Cleanliness: Keeps our shop clean and organized. This includes regularly cleaning our
fittings rooms, floors, and restrooms. A clean and organized shop gives the impression that
we take care of our inventory and our customers.
By implementing these quality control measures, we can ensure that our customers receive high-
quality products and services and build a positive reputation for our bridal shop.
 39

Credit policy

1. Credit Application: customers complete a credit application that includes personal

information, employment details, and credit references. We can use this
information to determine whether to extend credit to the customer.

2. Credit Limits: Set credit limits for each customer based on their creditworthiness.
This will helps us manage the risk of extending credit and avoid customers
exceeding their credit limit.

3. Payment Terms: Establish payment terms, such as the amount of the deposit required
and when the final payment is due. We also offer payment plans to customers who
cannot afford to pay in full upfront.

4. Late Payment Fees: Establish a policy for late payment fees and clearly
communicate it to our customers. This can help deter customers from paying late
and cover the cost of collection efforts.

5. Credit Reporting: Report positive and negative credit information to credit bureaus.
This can help customers build their credit score and helps us to identify high-
risk customers.

6. Collections: Have a process in place for collecting overdue payments. This includes
contacting the customer by phone or mail and offering payment options.

7. Security: Using a third-party credit card processing service to securely

process payments and minimize the risk of fraud.

By implementing a clear and fair credit policy, we can minimize the risk of non-payment
and build a loyal customer base. We also Makes sure to communicate with our credit
policy clearly to our customers and provide them with any necessary information to make
informed decisions about their purchases.
 40

CHAPTER 7 – FINANCIAL PLAN

 41

Cash Flow Projections and Statements

A cash flow statement is a financial statement that shows the inflows and outflows of cash and cash
equivalents for a business over a specific period of time, typically monthly, quarterly, or annually.

Cash Inflows:
 Sales revenue from bridal gowns, bridesmaid dresses, accessories, etc.
 Deposits from customers for orders
 Rental income from tuxedos or event space (if applicable) 
 Other income, such as alterations or consulting fees
Cash Outflows:
 Cost of goods sold (COGS) for bridal gowns, bridesmaid dresses, accessories, etc.
 Operating expenses, including rent, utilities, insurance, salaries, and marketing
 Payments to suppliers and vendors
 Interest and loan payments (if applicable) 
 Taxes and other fees

Net Cash Flow:

The net cash flow is calculated by subtracting the total cash outflows from the total cash inflows. A
positive net cash flow indicates that the store has more cash coming in than going out, while a negative
net cash flow indicates that the store is spending more cash than it is generating

 Beginning Inventory:

At the start of the period, the bridal shop has a certain amount of inventory on hand, which is valued
at the cost of goods sold (COGS). This amount can be determined by taking a physical inventory count
or using the inventory balance from the previous period.
.
 Inventory Purchases:

During the period, the bridal shop will purchase additional inventory to replenish stock or to prepare
for upcoming events or seasons. The cost of these purchases will be reflected as a cash outflow on the
cash flow statement.
 42

 Cost of Goods Sold (COGS):

As bridal gowns, bridesmaid dresses, and accessories are sold, they will be recorded as a cost of goods
sold (COGS) on the income statement. This represents the cost of the inventory that was sold during
the period.

 Ending Inventory:
At the end of the period, the bridal shop will have a certain amount of inventory remaining, which is
valued at the cost of goods sold (COGS). This amount can be determined by taking a physical
inventory count or using the inventory balance from the previous period.

Net Cash Flow: The net cash flow related to inventory can be calculated by subtracting the cost of
inventory purchases and the cost of goods sold (COGS) from the beginning inventory balance. A
positive net cash flow indicates that the store has more cash coming in than going out related to
inventory, while a negative net cash flow indicates that the store is spending more cash than it is
generating related to inventory.

Profit and loss projections

Profit and loss projections, also known as income statements, are financial statements that estimate the
revenue and expenses of a business over a specific period of time. These projections are typically
prepared on a monthly, quarterly, or annual basis and are used to forecast the profitability of the
business.

Revenue:

The revenue for the bridal shop will come primarily from sales of bridal gowns, bridesmaid dresses,
accessories, and other related products or services. Revenue projections can be based on historical
sales data, industry trends, and other factors that may affect demand.

 Cost of Goods Sold (COGS): The cost of goods sold (COGS) includes the cost of inventory
sold, as well as any other direct costs associated with producing or delivering the goods or
services sold. COGS can be estimated based on historical data and industry benchmarks. 
 43

 Gross Profit: The gross profit is calculated by subtracting the cost of goods sold (COGS) from
the revenue. This represents the profit generated from sales before accounting for operating
expenses. 

Operating Expenses:

Operating expenses include all other costs associated with running the bridal shop, such as rent,
utilities, salaries, marketing, and other overhead costs. These expenses can be estimated based on
historical data and industry benchmarks.

 Net Profit/Loss: The net profit or loss is calculated by subtracting the operating expenses from
the gross profit. If the result is a positive number, this represents a profit. If the result is a
negative number, this represents a loss. A loss projection could occur if the operating expenses
are greater than the gross profit.

Causes of a loss projection could include low sales volume, high inventory costs, excessive operating
expenses, or other factors that negatively impact profitability. To mitigate the risk of a loss projection,
the bridal shop could focus on improving marketing and sales strategies, reducing inventory costs, and
managing operating expenses effectively.
 44

Projected Balance sheet

A projected balance sheet is a financial statement that provides an estimate of a business's assets,
liabilities, and equity at a specific point in time in the future. It is a projection or forecast, rather than
an actual statement based on historical data.

Assets:

 Cash and cash equivalents: This includes all cash on hand and in bank accounts, as well as any
short-term investments that can be quickly converted into cash. 

 Inventory: This includes all bridal gowns, bridesmaid dresses, accessories, and other related
products or materials that are held for sale or use in the business.

 Property, plant, and equipment: This includes all fixed assets owned by the bridal shop, such
as the building, fixtures, furniture, and equipment.

Liabilities:

 Accounts payable: This represents all amounts owed by the bridal shop to suppliers and
vendors for inventory and other goods and services purchased on credit.

 Loans and other liabilities: This includes any long-term debts or other financial obligations
owed by the bridal shop.

Equity:

 Owner's equity: This represents the owner's investment in the business, as well as any retained
earnings or profits that have not been distributed as dividends. 
 45

The projected balance sheet will show the expected financial position of the bridal shop at a specific
point in the future. It is based on estimates and assumptions about future sales, expenses, and other
factors that can impact the store's financial performance. As such, it is important to regularly review
and update the balance sheet as actual results become available, and adjust projections as necessary.

The bridal shop business typically owns or expects to own the following assets:

 Inventory: Bridal shops carry a range of products including bridal gowns, bridesmaid dresses,
accessories, and other related products or materials that are held for sale or use in the business. 

 Property, plant, and equipment: This includes all fixed assets owned by the bridal shop, such
as the building, fixtures, furniture, and equipment.

 Cash and cash equivalents: This includes all cash on hand and in bank accounts, as well as any
short-term investments that can be quickly converted into cash. 

 Accounts receivable: This represents amounts owed to the bridal shop by customers who have
purchased goods or services on credit.

 Intellectual property: This includes any patents, trademarks, copyrights, or other proprietary
rights that the bridal shop may own or have licensed.

 Goodwill: This represents the intangible value of the bridal shop's reputation, brand, and
customer relationships.

 Website and online presence: With the increasing trend of online shopping, bridal shops need
to have a strong online presence to attract customers. This includes owning a website, social
media accounts, and any other digital assets.

It's important to note that the specific assets owned or expected to be owned by the bridal shop business
can vary based on the size, location, and niche of the store.
 46

Break Even Analysis

A break-even analysis is a financial tool used by businesses to determine the point at which the revenue
earned is equal to the costs associated with running the business. The analysis helps businesses
determine how much they need to sell to cover their costs and start generating profits. In the case of
the bridal shop, a break-even analysis can help determine the minimum number of sales required to
cover the fixed and variable costs associated with running the store.

To perform a break-even analysis for our bridal shop, the following steps will be taken:

1. Identify fixed costs: Fixed costs are those that do not change with the level of sales, such as
rent, salaries, and utilities. Add up all the fixed costs associated with running the bridal shop.

2. Identify variable costs: Variable costs are those that change with the level of sales, such as the
cost of goods sold, sales commissions, and credit card fees. Calculate the variable costs per
unit of product sold.

3. Calculate contribution margin: Contribution margin is the amount of revenue per unit that is
available to cover fixed costs after variable costs are subtracted. It can be calculated by
subtracting variable costs from the selling price.

4. Determine the break-even point: The break-even point is the level of sales at which the revenue
earned equals the total costs incurred. It can be calculated by dividing the total fixed costs by
the contribution margin.

For example, suppose the fixed costs for the bridal shop are ₹10,000 per month, and the variable costs
per unit of product sold are ₹500. If the selling price of a product is ₹1,000, the contribution margin
would be ₹500. The break-even point would be calculated as follows:

Break-even point = Total fixed costs / Contribution margin per unit

Break-even point = ₹10,000 / ₹500
Break-even point = 20 units

This means that the bridal shop would need to sell 20 units of product per month to cover its fixed and
variable costs and break even. Any sales beyond 20 units would generate a profit for the store. The
break-even analysis can also be used to determine how changes in selling price, variable costs, or fixed
costs would affect the break-even point and profitability of the store.
 47

Contingency plans

Contingency plans are backup plans or alternative strategies that a business can use in case of
unforeseen events that disrupt normal operations. Contingency planning is an essential part of risk
management for businesses and can help ensure business continuity in the face of unexpected events.

Some potential contingency plans that our bridal shop can develop include:

1. Emergency response plan: Develop an emergency response plan that outlines the steps to be
taken in case of a natural disaster, fire, or other emergency situations. The plan should include
procedures for evacuating employees and customers, contacting emergency services, and
restoring normal operations.

2. Supply chain disruption plan: Identify potential disruptions in the supply chain, such as delayed
shipments or supplier bankruptcies, and develop a plan to address them. This plan should
include procedures for identifying alternative suppliers, renegotiating contracts, and managing
inventory levels.

3. Financial contingency plan: Develop a financial contingency plan that outlines the steps to be
taken to address cash flow problems or unexpected expenses. This plan should include
procedures for accessing emergency funding, renegotiating payment terms with suppliers, and
prioritizing expenses.

4. Bridal inventory contingency plan: Develop a plan for managing unexpected changes in bridal
inventory, such as damage or loss of stock, or sudden changes in fashion trends. The plan
should include procedures for identifying alternative sources of inventory, managing stock
levels, and liquidating slow-moving inventory.

5. Human resources contingency plan: Develop a human resources contingency plan that outlines
the steps to be taken in case of a loss of key employees or a labor dispute. The plan should
include procedures for recruiting and training replacement employees, managing employee
morale, and ensuring compliance with labor laws.

6. Marketing contingency plan: Develop a plan to address unexpected changes in market

conditions, such as changes in consumer behavior or a decline in demand for bridal products.
This plan should include procedures for identifying alternative marketing strategies, adjusting
pricing, and managing inventory levels.

By developing contingency plans, the bridal shop can prepare for unforeseen events and ensure that it
can continue to operate even in the face of disruptions. It is important to regularly review and update
these plans to ensure they remain effective in addressing potential risks.
 48

CHAPTER-8 APPENDICES
 49

Blueprint/plans

1. Social Media Advertising: Use of social media platforms such as Instagram, Facebook, and
Pinterest to showcase our bridal shop's offerings. we can create visually appealing posts that
showcase our dresses, accessories, and services, and run targeted ads to reach potential
customers.

2. Search Engine Advertising: Investing in search engine advertising such as Google Ads to
increase our shop's visibility on search engine results pages. We can target specific keywords
related to our business, such as "bridal dresses" or "wedding accessories," and run ads that
appear at the top of search results pages.

3. Email Marketing: Collect customer emails and send regular newsletters that showcase our
latest offerings, promotions, and events. This is an effective way to stay top of mind with our
customers and drive traffic to our shop.

1. Bridal Shows: Participate in bridal shows in our area to showcase our shop's offerings and
services to potential customers. This is a great way to network with other wedding vendors and
get exposure to a large number of engaged couples.

2. Referral Program: Encourage our happy customers to refer their friends and family to our shop
by offering them discounts or other incentives. This is an effective way to generate new
business and increase customer loyalty.

3. Sponsorship: Consider sponsoring events or programs related to weddings, such as local

wedding expos, charity events, or bridal fashion shows. This is a great way to get our shop's
name out there and reach a wider audience.

4. Collaborations: Collaborate with local photographers, makeup artists, or other wedding

vendors to offer package deals or cross-promotions. This is an effective way to tap into new
customer bases and expand our offerings.
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List of assets that can be used as collateral

1. Inventory: Inventory is one of the most common assets that can be used as collateral in a retail
business like a bridal shop. This includes wedding dresses, accessories, and other bridal
products.

2. Accounts Receivable: If the bridal shop extends credit to customers, we may be able to use the
accounts receivable as collateral. This means that if a customer doesn't pay their bill, we can
use the unpaid invoice as collateral to secure a loan.

3. Equipment: If we have expensive equipment in the bridal shop, such as sewing machines or
industrial irons, we may be able to use this equipment as collateral.

4. Real Estate: If we own the property where the bridal shop is located, we may be able to use
this real estate as collateral for a loan.

5. Vehicles: If our bridal shop has one or more vehicles, such as a delivery van or a company car,
we may be able to use these vehicles as collateral.

6. Personal Guarantees: In some cases, lenders may require a personal guarantee from the
business owner or another individual associated with the business. This means that the
individual is personally responsible for repaying the loan if the business is unable to do so.
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Customer preference surveys

1. What is your preferred style of Indian bridal attire?

a) Sari
b) Lehenga
c) Anarkali
d) Sharara
e) Other (please specify)
2. What type of embroidery work do you prefer on Indian bridal attire?
a) Zari
b) Thread work
c) Stone work
d) Bead work
e) Other (please specify)
3. What type of neckline do you prefer on Indian bridal attire?
a) Round neck
b) V-neck
c) Sweetheart
d) High neck
e) Other (please specify)
4. What is your preferred color for your Indian bridal attire?
a) Red
b) Maroon
c) Pink
d) Gold
e) Other (please specify)
5. What is your preferred length for your Indian bridal attire?
a) Full-length
b) Floor-length
c) Ankle-length
d) Other (please specify)
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6. What is your preferred style for the dupatta (veil) that accompanies the Indian bridal attire?
a) Simple with no embellishments
b) Heavily embroidered
c) Embellished with sequins or beads
d) Other (please specify)

7. Which type of jewelry do you prefer to wear with your Indian bridal attire?
a) Necklace and earrings
b) Necklace, earrings, and maang tikka (forehead ornament)
c) Full set including necklace, earrings, maang tikka, bangles, and anklets
d) Other (please specify)

8. What is your preferred hairstyle to wear with your Indian bridal attire?
a) Traditional bun
b) Braided hairstyle
c) Loose curls
d) Other (please specify)

9. Which type of mehndi (henna) design do you prefer?

a) Simple and elegant
b) Elaborate and intricate
c) Contemporary and minimalistic
d) Other (please specify)

10.What is your preferred style for the groom's attire?

a) Sherwani
b) Kurta pajama
c) Indo-western fusion
d) Other (please specify)
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Bibliography

Magazines

 Brides magazine

 The knots magazine

 Martha Stewart the wedding magazine

 VOWS magazine

Websites

 WeddingSutra.com

 ShaadiSaga.in

 Vogue India

 Sabyasachi.com
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