FUNDAMENTALS OF ENTREPRENEURSHIP (ENT 300)

FRUITY SMOOTHIES

LOT 2, TESCO SERI ALAM MALL, JALAN BERINTING, BANDAR SERI

ALAM, 81750 MASAI JOHOR

PREPARED BY :
FACULTY & PROGRAMME : FACULTY OF COMPUTER AND MATHEMATICAL
SCIENCE

: DIPLOMA IN COMPUTER SCIENCE

SEMESTER :4

PROJECT TITLE : FRUITY SMOOTHIES

GROUP MEMBER
1. NADHIRAH ASHLAH BINTI HUSSEIN (2017241252)

2. NUR ATIKAH BINTI MOHD NOOR HISHAM

(2017224674)

3. NUR ADIBAH SYAFIQAH BINTI NURI (2017232852)

4. NUR HANIS BINTI RABU (2017241628)

GROUP : JCS1104H

PREPARED FOR : MADAM ROHA BINTI MOHAMED NOAH

SUBMISSION DATE : 23RD MAY 2019

TABLE OF CONTENT

NO. CONTENT PAGE

0.1 Table of Content 1-2

0.2 Letter of Submission 3

0.3 Executive Summary 4-5

1.0 Introduction 6-7

2.0 Purpose of Preparing Business Plan 8-9

3.0 Company Background 10

4.0 Owner and Partner Background 11 - 14

4.1 Partnership Agreement 15 - 26

5.0 Location of Business 27

6.0 MARKETING PLAN

6.1 Objective Marketing 30

6.2 Product Description 31 - 32

6.3 Target Market 33

6.4 Market Size 34

6.5 Competition 35 - 37

6.6 Market Share 38 - 39

6.7 Sales Forecast 40 - 41

6.8 Marketing Strategy & Budget 42 - 50

7.0 OPERATIONAL PLAN

7.1 Process Planning 53 - 54

7.2 Operation Layout 55

7.3 Production Planning 56 - 57

7.4 Material Planning 58 - 60

7.5 Machines and Equipment Planning 61 - 62

7.6 Manpower Planning 63

7.7 Overheads Requirement 64

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 7.8 Location 65

7.9 Business and Operation Hours 66

7.10 License, Permits and Regulation Required 67

7.11 Operations Budget 68

7.12 Implementation Schedule 69

8.0 ORGANIZATIONAL PLAN

8.1 Organization Mission and Vision 72

8.2 Organization Chart 73 - 74

8.3 Manpower Planning 75

8.3.1 Schedule and tasks and responsibilities 76 - 77

8.3.2 Schedule of remuneration 78

8.4 List of Office Equipment 79 - 81

8.5 Organizational / Administration Budget 82

9.0 FINANCIAL PLAN

9.1 Introduction 84

9.1.1 Importance of Financial Plan 85

9.2 Sources of Financing 86 - 88

9.3 Project Implementation Cost 89

9.4 Pro Forma Cash Flow Statement 90

9.5 Pro Forma Income Statement 91

9.6 Pro Forma Balance Sheet 92

9.7 Financial Analysis 93

LETTER OF SUBMISSION

The Fruity Smoothie,

Diploma in Computer Science,
Faculty of Computer and Mathematical Science,
UiTM Johor Kampus Segamat.

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Madam Roha Binti Mohamed Noah
Lecturer of Fundamental of Entrepreneurship (ENT300),
UiTM Johor Kampus Segamat,
85000 Segamat,
Johor Darul Takzim. 20 MAY 2019

Madam,
SUBMISSION OF BUSINESS PLAN PROPOSAL (ENT300)

Referring to the matter above, we are proudly to submit our business plan proposal to
you due to the date that has been agreed before.

2. We would like to thank to you for your kindness, generosity and patience in
guiding us to complete this report. Without your guidance and advice, perhaps we
would not be able to make a perfect and creative report.

3. We will keep all the information, knowledge and skills that you have share
with us for our benefit in the future. We would like to thank to you again for all the
sharing. If there are any inquiries relating this report, just let us know.

Thank You.

Sincerely,

(Nur Atikah Binti Mohd Noor Hisham)

Manager of The Fruity Smoothies.

EXECUTIVE SUMMARY

After make some research, we decide to specify our business plan where our
company will known as The Fruity Smoothie. All the information about our company
will be explain in this proposal clearly including company’s background, location, logo,
equipment, financial and others.

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In order to make the business plan, all aspects that must have to help the business
plan complete include four major parts such as organization, operational, marketing
and financial. This parts are seriously taken into consideration.

In organization plan, we explain about our vision of company and the mission goals.
These two things are important to our company in order to get a successful business.
Other than that, we also explain about our organization which describe in an
organization chart. We have a manager that are responsible to handle the business
and the company and also to take care the staff welfare. In addition, we also have
four departments which are administration executive, operational executive,
marketing executive and financial executive. Next, we also describe the list of
equipment and we show the whole budget in administration departments.

Furthermore, in operational plan, we explain about our process of planning and

operation layout. We have many planning that use in company’s operation such as
production planning, machine and equipment planning, and manpower planning.
Other than that, we describe the overheads requirement, location of our business
which our location plan, our operation hours, license, permits and regulation required.
Not only those, the operation budget also has been explained too in this part and also
the implementation schedule. All of this are importance to make sure our company’s
operation can run effectively.

In addition, marketing plan is used to make sure our sales are become increase day
to day. In this part, we describe about our product description, target market and
market size. Other than that, we also explain about our competitors. In this part we
explain about their strength and weakness. Next, we also describe our market share,
sales forecast for our company and the last one, we explain our marketing strategy
and the budget.

Finally, for financial plan, we explain about our project implementation cost and our
source of financing. Other than that, we perform our pro forma cash flow statement,
pro forma income statement and pro forma balance sheet. Lastly, we also explained
about financial analysis of our company.

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1.0 INTRODUCTION

The Fruity Smoothie Enterprise is a business of beverage product that are located at
Lot 2, Tesco Seri Alam, Jalan Berinting, Bandar Seri Alam, 81750 Masai, Johor. Our
company is near to the Tesco and other malls. We choose this location because that
are the place that people use the way to back to their home or go to shopping.

We decided to start our business with starting capital RM15,000. We provide various
flavor of healthy cool drink based on fruits for all level of age such as mango, banana
and honeydew. All the fruits have their own efficacy. Customer can make an order
based on their wants or based on their health. If for their health, customers can ask
our staff. They will conduct and explain which flavor are suitable for them. But if
customers just want to try a flavor they can just make an order.

This is a business that are produce and sell which we produce a healthy smoothie
and we sell to the customer with the affordable price. As our trademark which is ‘We
Produce, We Serve and We Sell’ we really emphasize the customers’ importance,
wants and satisfaction. For us, without customers, we cannot run our business
effectively.

The Fruity Smoothie is a partnership business. We have four partners in our company
that handle different department. In our organization, we have a manager and four
departments which are administration executive, operational executive, marketing
executive and financial executive. Every executive has their own roles to make sure
their department are manage orderly to get a successfully business.

FACTOR IN SELECTING THE PROPOSED BUSINESS :

1. Demand from customer

We choose this proposed business are based on the demand of the product from the
customer. As we can see a beverage product like a fruit drink will be chosen by
customers especially during hot weather. So that, the demand for this product will
become higher.

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2. Different from other business
Other than that, this product is different from other business. It is because the
ingredient that are provided in the product are based on customer’s health. This
product can be drink by anyone in the world either adults or kids that want to get a
healthy drink.

3. Has biggest chance in industry

The biggest chance in the industry is one of the reason in selecting this business.
This is because the nature of business of beverage is more profitable and low risk. It
also based on the customer demand, customer attraction and others. This business
will get welcome in the industry in Malaysia.

FUTURE PROSPECT OF THE BUSINESS :

1. Open more branches in all country in Malaysia.

We want to open up more branches in all country in Malaysia especially in all
shopping mall and other location that are nearest the mall after our product are
acceptable in the industry.

2. Provide and add more menu of beverage.

Furthermore, we also want to add more menu of our product which are based on fruit
that related with our health. As we know, every fruit has their own nutrient and
efficacy.
So, we will provide more types of fruit flavors in our product.

3. Involve in franchising concept

When we become a big role in the local business, we want to involve in franchising
concept by using our brand which is ‘The Fruity Smoothie’. This will make ‘The Fruity
Smoothie’ growth drastically and helps us to expand our business.

2.0 PURPOSE OF PREPARING THE BUSINESS PLAN

Business plan is a written document that serve as a guide for a proposed business
project. The main purpose of the business plan is for the reference of several parties
such as entrepreneurs(Manager), financial institution, suppliers and staffs. There are
many purpose of preparing the business plan.

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1. To be a guideline to the organization in manage the proposed business.
Act as a guideline to help manager in manage the business effectively and efficiently.
Other that than, business plan also helps the manager to better understand the
purpose of the business.

2. To act as reference to the financial institutions.

The business plan will act as reference to the financial institutions that will help them
to evaluate the capability of the project. Other than that, based on the business plan,
it will the financial institutions to provide loan for the business.

3. Help the arrangement with the suppliers.

Business plan will help the business arrangement with the suppliers in a long term. It
will easy the company to order a product from the supplier and vice versa. So, it will
make the business arrangement are made orderly.

4. As a reference to staff understand the business.

Business plan will help the staffs understand the business’s objectives and goals.
Other than that, business plan will give a guideline to the staff regarding their
responsibility.

LOGO

LOGO DESCRIPTION

Honeydew, Mango and Banana

Describe our menu provided. We
provide the flavor based on three fruit
which are honeydew, mango and
banana. All three fruit has their own
efficacy that are good for our health.

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 Cup

This is the type of cup for our product.

This cup is reusable and very
attractive. This cup can use to fill hot
drink water or cool drink.

Fruity Smoothie

Fruity Smoothie is our company’s

name that sell cool drink product for
customers.

Colourful colour
Describe our menu colour such as
yellow for mango, light yellow for
banana and light green for honeydew.

3.0 COMPANY BACKGROUND

Name of Business Fruity Smoothie

Business Address Lot 2, Tesco Seri Alam Mall, Jalan Berinting, Bandar
Seri
Alam, 81750 Masai Johor
Corresponding Lot 2, Tesco Seri Alam Mall, Jalan Berinting, Bandar
Address Seri
Alam, 81750 Masai Johor
Email Address fruitysmoothie@gmail.com

Social Media @fruitysmoothieee

Phone Number  011-896 74268

 07- 5566981

Fax Number 07- 5566982

Form of Business Partnership

Main Activity Food Product

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 Date of Registration 21th June 2020

Date of 11th October 2021

Commencement

Registration Number SSM:NS0001987-P

Name of Bank Bank Islam Malaysia Berhad

Account Bank 03-177-01-679345-6

Number

4.0 OWNER AND PARTNERS BACKGROUND

Manager and Financial Executive

Name Nur Atikah Binti Mohd Noor Hisham

Identity Card Number 911208-08-5384

No 172, Jalan Tasek 16, Bandar Seri Alam, 81750,

Address
Masai Johor

Phone Number 011-3948 1206

Date of Birth 8 December 1991

Age 28 Years Old

Marital Status Single

Email Address ikaatikah15@gmail.com

 Foundation in Business, MSU

Academic
 Bachelor of Business Administration (Hons)
Qualification
Finance, UiTM Sabah

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  Able to communicate effectively.
Skills  Able to lead a group in order to achieve the
goals.

Worked as Financial Executive at Mc Donalds, Pasir

Experiences
Gudang

Present Occupation Manager and Financial Executive at Fruity Smoothie

OPERATIONAL EXECUTIVE

Name Nadhirah Ashlah Binti Hussein

Identity Card Number 920822-01-5482

No 199, Jalan Jelatang 3, Taman Megah Ria, 81750,

Address
Masai Johor

Phone Number 010- 446 4676

Date of Birth 22 August 1992

Age 27 Years Old

Marital Status Single

Email Address nadhirah_ashlah@hotmail.com

 Johor Matriculation College, Tangkak

Academic  Bachelor in Technology Management
Qualification and
Innovation, Utem
 Able to speak English and Malay fluently.
Skills
 Great at Microsoft Excel skills.

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 Worked as Human Resource(HR) at Kenanga Sdn
Experiences
Bhd, Johor Bahru

Present Occupation Operational Executive at Fruity Smoothie

ADMINISTRATOR EXECUTIVE

Name Nur Adibah Syafiqah Binti Nuri

Identity Card Number 930522-04-5024

No 7, Taman Baiduri, Jalan Parit Semerah,

Address
82000 Pontian, Johor

Phone Number 014- 383 5208

Date of Birth 22 May 1993

Age 26 Years Old

Marital Status Single

Email Address adibahsyafiqah1999@gmail.com

 Johor Matriculation College, Tangkak

 Bachelor of Business Administration, University
Academic
of Malaya(UM)
Qualification

 Able to come out with new marketing strategy.

Skills
 Promotion skill.

Experiences Worked as Admin Officer at KWSP, Batu Pahat

Present Occupation Administrator Executive at Fruity Smoothie

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 MARKETING EXECUTIVE

Name Nur Hanis Binti Rabu

Identity Card Number 930411-01-6714

No 10, Lot 3585, Kg Parit Dato’ Onn,

Address
82100 Ayer Baloi, Pontian Johor

Phone Number 011- 366 07507

Date of Birth 11 April 1993

Age 26 Years Old

Marital Status Single

Email Address nurhanis.nhr@gmail.com

 Foundation in Business Management, MMU

Academic  Bachelor in International Business,
UiTM
Qualification
Puncak Alam

 Able to speak English and Malay fluently.

Skills
 Computer skills.

Worked as Sales Manager at Angsana Mall, Johor

Experiences
Bahru

Present Occupation Marketing Executive at Fruity Smoothie

4.1 PARTNERSHIP AGREEMENT

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 PARTNERSHIP AGREEMENT
DATED27th OFJULY2021
BETWEEN
NUR ATIKAH BINTI MOHD NOOR HISHAM

AND
NADHIRAH ASHLAH BINTI HUSSEIN

AND
NUR ADIBAH SYAFIQAH BINTI NURI

AND
NUR HANIS BINTI RABU

PARTNERSHIP AGREEMENT
PARTNERSHIP AGREEMENT
This partnership agreement is made on 27th July 2021.

Between
NUR ATIKAH BINTI MOHD NOOR HISHAM (I/C: 911208-08-5384) OF NO 172,
JALAN TASEK 16, BANDAR SERI ALAM, 81750 MASAI JOHOR (hereinafter called
“ATIKAH”) OF THE ONE PART;

AND

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NADHIRAH ASHLAH BINTI HUSSEIN (I/C: 920822-01-5482) OF NO 199, JALAN
JELATANG 3, TAMAN MEGAH RIA, 81750 MASAI, JOHOR (hereinafter called
“NADHIRAH”) OF THE SECOND PART;

AND

NUR ADIBAH SYAFIQAH BINTI NURI (I/C: 930522-04-5024) OF NO 7, TAMAN

BAIDURI, JALAN PARIT SEMERAH, 82000 PONTIAN, JOHOR (hereinafter called
“SYAFIQAH”) OF THE THIRD PART;

AND

NUR HANIS BINTI RABU (I/C: 930411-01-6714) OF NO 10, LOT 3585, KG PARIT
DATO’ ONN, 82100 AYER BALOI, JOHOR (hereinafter called “HANIS”) OF THE
FOURTH PART;
(Hereinafter shall collectively be referred to as the Partner).

WHEREAS:

A. The parties hereto are currently the partners to a business entity known as
“FRUITY SMOOTHIE” a partnership business registered under the Business
Registration Act 1956 and having its address at Lot 2, Tesco Seri Alam Mall,
Jalan Berinting, Bandar Seri Alam, 81750 Masai Johor. (Hereinafter
referred to as “the Partnership”)

B. The partnership is now carrying on the business of production of fruity

smoothie and such other related business activities (hereinafter referred to as
“the Partnership Business”).

C. The initial capital of the Partnership Business is Ringgit Malaysia Fifteen

Thousand (RM 15, 000.00) only.

D. The parties hereto hereby agree to set out and regulate the terms and
conditions governing the relationship among them as partners to the
Partnership subject to the terms and conditions herein contained.

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NOW IT IS HEREBY AGREED as follows:

1.0 PLACE OF BUSINESS

The Partnership Business shall be carried out at Lot 2, Tesco Seri Alam
Mall, Jalan Berinting, Bandar Seri Alam, 81750 Masai Johor or at such
other place or places as the Partners from time to time may approve
(hereinafter referred to as the “Demised Property”).

2.0 DURATION OF PARTNERSHIP

This Partnership Agreement shall have full force from the data of this
Agreement and shall continue to bind on the Partners until it is determined as
hereinafter specified.

3.0 CAPITAL AND ACCOUNT

The Partners shall immediately after the signing of this Agreement pay into an
account to be opened in the name of the Partnership Business (hereinafter
referred to as “the Partnership Account”) a sum of Ringgit Malaysia One
hundred thousand (RM 100, 000.000) only. The details of the initial Capital
are as follows:

EQUITY EQUITY
NAME
CONTRIBUTION (%) CONTRIBUTION (RM)

NUR ATIKAH BINTI MOHD

30 4500.00
NOOR HISHAM

NADHIRAH ASHLAH BINTI

30 4500.00
HUSSEIN

NUR ADIBAH SYAFIQAH

20 3000.00
BINTI NURI

NUR HANIS BINTI RABU 20 3000.00

TOTAL 100 15 000.00

3.2 ATIKAH and NADHIRAH shall be the signatories to the Partnership
Account.

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 3.3 Any payment out of the partnership account shall have been first
approved by all the parties to this agreement.

3.4 The Partners shall appoint an independent accountant (hereinafter called

“the Accountant”) to manage the yearly account of the
Partnership Business.

3.5 The Partners shall keep all books of account of the Partnership Business
at the office of the Partnership Business and will open for inspection by
any of the Partners hereto at any time.

3.6 All the working staff will be appointed by both Partners, their wages and
salaries and other emoluments will be fixed in the same way.

4.0 PROFIT AND LOSS

4.1 Each of the Partners shall be entitled to the Partnership Business profit in
accordance with the percentage of their respective equity contribution
as specified in Clause 3.1 herein and shall also bear all losses in the
same proportions.

4.2 The Partners shall direct the Accountant in pursuant to Clause 3.4 herein
to calculate all assets and liabilities of the Partnership Business and
prepare a yearly balance sheet and profit and loss account and share
of profits.

4.3 All the balance sheet and profit and loss account and share of profits as
stipulated in Clause 4.2 herein shall upon its completion be signed by
the Partners and thereafter the Partners shall be bound thereby unless
manifest error shall be found therein within one (1) month in which
case such error shall be rectified.

5.0 PARTNERS’ SALARY AND PARTNERSHIP MONEIS

5.1 As compensation for partners’ services in and to the Partnership

Business, General Manager shall be entitled to a salary of RM1,500.00

16
 and other Partners shall be entitled to a salary of RM1,350.00 each
month, which shall be deducted by the Partnership as an ordinary and
necessary business expenses before determination of net profits. The
salary of any Partner may, however, be increased or reduced at any
time by mutual agreement of all the Partners.

5.2 The Partners shall be entitled to draw out the Partnership Account on a
monthly basis or as the case may be on account of their respective
shares of profits as specified in Clause 4.1 herein.

5.3 In the event the account taken by the Accountant appears that any partner
or Partners has drawn any sum in excess of their share of profits as
specified in Clause 4.1 herein he shall forthwith repay such excess into
the Partnership Account or to be deducted from his monthly salary or
next profit account.

6.0 DUTY AND LIABILITY

6.1 Each Partner shall be just and faithful to the other Partners and shall
diligently attend to the Partnership Business and devote their whole
time and attention thereto.

6.2 No Partner shall without the consent of the other Partners enter into any
contract, engage in any business other than that of the Partnership
Business or engage or dismiss any employee of the Partnership
Business or become bail or surety for any person or lend any
partnership property release any debt due to the Partnership Business
except in the ordinary cause of business draw accept or indorse any
bill of exchange.

6.3 In the event of any Partner shall engage in any other contract or business
transaction or any acts other than as stipulated in Recital B herein
without the consent of the other, the Partner who unilaterally enter into
such contract or acts and fully indemnify the other Partners in the
event the other Partners is held to be liable for such contract or acts.

17
6.4 In the event the Partners intend to engage employees, agents or any
other person for the purpose of the Partnership Business, such
employees, agents or any other person shall only be engaged upon
mutual consent and agreement of the Partners.

6.5 The Partners shall jointly responsible and liable for the rental of the
Demised Premises as specified in the Tenancy Agreement entered
into between the Partnership and the landlords of the Demised
Premised as attached herewith.

6.6 Each of the partners hereto, subject to that is herein otherwise provided,
shall:
a) Participate and attend to the business to the greatest common
advantage of the Partnership Business.
b) Be just and faithful to each other.

c) Render true accounts and full information of all moneys

affecting the Partnership Business to the other.
d) Indemnify the Partnership Business for any loss caused to it by
willful negligence or fraud in the conduct of the Partnership
Business.
e) Attend to the Partnership Business diligently and actively.
f) Not to withdraw any amount for his own benefit or use as
remuneration or otherwise without the consent of the others,
except to the extent hereinbefore provided.
g) Every party shall account for the profit earned from any
transaction of the Partnership Business or from the use of the
Property in any business transaction of the Partnership
Business.

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7.0 DISSOLUTION AND RETIREMENT

7.1 This Partnership Agreement may be determined by giving to the other

Partners not less than three (3) months’ notice in writing and agreed
upon by all the Partners of the Partnership Business.

7.2 If this Partnership Agreement shall be determined by notice pursuant to

Clause 7.1 herein or dissolved by the death or bankruptcy of any
Partner or by order of the Court, the Partner whom notice was given or
the surviving or solvent Partner or the Partner on whose application
such order was made as the case may be, may within fourteen (14)
days from the giving of such notice or within fourteen (14) days from
such death or bankruptcy or the making us such order as the case
may be, by notice in writing to the other Partners or their personal
representatives trustee in bankruptcy or receiver, elect either to have
the Partnership Business wound up pursuant to the provisions of the
Partnership Act 1961 or to purchase the share of the other Partner at
the net value thereof as agreed between the Partner giving notice
(hereinafter called “the Purchaser”) and the other Partner or his
personal representatives, trustee in bankruptcy or receiver as the case
may be (hereinafter called “the Vendor”) or in default of such
agreement as assessed by a valuer to be nominated by the Purchaser
and the Vendor jointly in writing and in agreeing or assessing the net
value of such share the goodwill of the Partnership shall be taken into
account.

7.3 Any valuer so nominated or appointed as specified in Clause 7.2 herein

shall act as an expert and not as an arbitrator and his professional
charges shall be borne by the Vendor and the Purchaser in equal
shares.

7.4 On the purchase by a partner of the share of the other partner pursuant to
Clause 7.2 herein the purchase money shall be paid by the partner
who purchases the share of the other on a date to be agreed upon by
the partners or their personal representatives.

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7.5 If a partner desire to retire from the Partnership Business, he shall give to
the other partners at least one (1) month’s written notice to that effect
and shall on the expiration of the said notice period be deemed to
have retired from the Partnership Business.

7.6 If a partner retires from the Partnership Business the retired partner shall
not be entitled to carry on the same or similar business in the same
name as that of the Partnership Business.

7.7 The dissolution of the Partnership Business or the purchase of the other
partner’s share by the remaining partners and the retirement of the
partners shall not affect the continuation of the Partnership Business
under the trade name Fruity Smoothie, unless all the Partners
mutually agreed to dissolve the Partnership Business.

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8.0 CONTROVERSY AND CLAIM

Any controversy or claim arising out of or relating to this Agreement, or the

breach hereof, shall be referred to a court having jurisdiction thereof.

9.0 LEGALITY
Each provision of this Agreement shall be construed separately and in the
event any provision of this Agreement shall prove to be illegal or
unenforceable, the remaining provision shall remain in full force and effect.

10.0 ASSIGNMENT
Neither this Agreement nor any rights granted hereunder may be assigned
extended or otherwise transferred by either of the partner to any third parties
without the written consent of the other partner.

11.0 TIME
Time wherever mentioned in this Agreement shall be of the essence of this
Agreement.

12.0 NOTICE
Any notice required to be given by either of the partners hereunder shall be in
writing and shall be served by either of the partners hereto on the other
partner and shall be deemed to be sufficiently served on the other partner if
left at or sent by prepared registered post to the partners’ respective
addresses as herein contained and if sent by post shall be deemed to be
served three (3) days after the date of posting and shall take effect thereon.

13.0 BINDING EFFECT

This Agreement shall be binding on the respective permitted assigns and

heirs, personal representatives and successors-in-title of the partners herein.

14.0 INTERPRETATION

In this Agreement unless the context states otherwise the following

interpretation shall be adopted:

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 a) Words importing the singular number shall include the plural and
vice versa.

b) The headings to the Clause are for ease of reference only and
shall not affect the interpretation or construction of this Agreement.

c) Words importing the masculine gender shall include the feminine

and neuter gender and vice versa.

15.0 LEGAL FEES AND DISBURSEMENT

All legal fees and disbursement incurred or to be incurred for the preparation
and execution of this Agreement shall be shared equally by the partners
herein.

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IN WITNESS WHEREOF the parties hereto have hereunto set their hands the day
and year first above written.

SIGNED & DELIVERED BY

NUR ATIKAH BINTI MOHD NOOR HISHAM
In the presence of: ____________________________

SIGNED & DELIVERED BY

NADHIRAH ASHLAH BINTI HUSSEIN
In presence of: ____________________________

SIGNED & DELIVERED BY

NUR ADIBAH SYAFIQAH BINTI NURI
In presence of: ____________________________

SIGNED & DELIVERED BY

NUR HANIS BINTI RABU
In presence of: ____________________________

5.0 LOCATION OF BUSINESS

Our business is located at Lot 2, Tesco Seri Alam Mal, Jalan Berinting, Bandar Seri
Alam, 81750, Masai, Johor. It located at the town which near with the residential area
and university. This location also located at good and strategic area because this
area situated near and accessible to the customer. The selection is depending upon a
few factors such as strategic area and suitable to operate the business.

Other advantages of our location are:

a. The location is near with city centre.
b. Have enough facilities such as clinic, police station and others.
c. Our business near with supplier.

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5.1 MAP OF THE LOCATION

MARKETING
PLAN
6.0 INTRODUCTION

Marketing is defined as the activities that are carried out systematically to encourage
and increase sales of products or service as long as the activities are in line with
religious and ethical practices. A marketing plan is a comprehensive document or
blueprint that outlines the advertising and marketing efforts for the achieving specific
marketing objectives within a set time frame. It also includes a description of the
current marketing position of a business, a discussion of the target market and a
description of the marketing mix that a business will use to accomplish the marketing
goals. According to Kotler (2004), a market consists of all the potential customers
sharing a particular need or want who might be willing and able to engage in
exchange to satisfy that need or want. Marketing also can determine the sales and

24
profits of the product for the company itself. A good marketing planning and strategy
would increase the demand for the product.

Marketing plan is defined as a technique that helps a business to decide on the best
use of its resources. It contains with a full SWOT analysis of a company, its
organization and its products. Marketing plan shows the stage or action that will
applied in order to reach the plan goals.

6.1 OBJECTIVE MARKETING

Our main objective of developing a marketing plan is to set the company on a specific
path in marketing. For Fruity Smoothie, we have set a few targets and goals. The
objectives marketing plan are:

i. To rise the number of customers and request for our product. Marketing
effort is focusing to attract customer and expand our potential customers or
buyer to our product which is new in the market.

ii. To build the product awareness.

We have use several techniques to show the existence of our company such
as flyers, banner and business card in order to gain more customer and
profits.

iii. To breaks into new markets.

Understand and differentiate the competitors in the market so that we can
control the market share.

25
6.2 PRODUCT OR SERVICE DESCRIPTION

6.2.1 PRODUCT DESCRIPTION

Every product is made at a cost and each product is sold at a price. Fruity Smoothie
is focusing on producing a healthy and fresh smoothie using variety kind of foods
according to the efficacy. The basic ingredients of fruity smoothie are fresh fruits, milk
and ice.

This product comes out with a proper packaging which is easy to be handle and bring
it everywhere. As a result, the customer can enjoy the smoothie favorably. In addition,
as the customer or the consumer relief their throat with cold and icy smoothie, they
can also get some benefits from the fruits for instance honeydew is good in improving
the blood sugar control and it contains many nutrients vital to bone health.

26
6.2.2 PRODUCT ILLUSTRATION

6.3 TARGET MARKET

A target market can be defined as a group of consumers or organizations most likely

or attract to buy a company’s products or services. We have taken many steps in
order to ensure that our marketing strategy meets and fulfil customers’ satisfactions
and needs along with to gain more profits in our business and focusing more on the
selected group of customers or consumers.

There are four market segmentations for target market which are demographics,
geographic, psychographics and behavioral segmentation. Market segmentation is
one of the oldest marketing trick and the most commonly used. We have decided to
use demographics and behavioral segmentation.

27
Demographic segmentation is the simplest and widest type of market segmentation
used. It divides the population according to variables. There are five main types of
variables which are age, life cycle stage, gender, income and religion, race and
nationality. The customers’ needs and wants is changing based on their age.
Specifically, a young generation will love and enjoys our smoothie because they are
more preferred cold drink to bear in hot weather. All people, female or male from
every religion or race can enjoy our smoothie. People with the lower income also be
able to purchase on our smoothie because the price is affordable.

Behavioral segmentation is divides a population based on their behavior, the way the
population respond to, use or know of a product. The decision made by the customer
or consumer is affected by their behavior. People nowadays try to follow the trend
and the things that are viral. It is including foods or drinks. The smoothie such as
Mango and Avocado are on list of viral-thing. So, people will purchase on our
smoothie.

6.4 MARKET SIZE

Market size is the number of individuals in a certain market who are potential buyer or
seller of a product or service. It is also a measurement of both the total and potential
volume of given market. The potential purchase includes the purchase of the
competitor within the same market. In order to stand with hot climate in Malaysia, we
expected the demand for the cold, icy and fruity products is higher. The estimation of
our target market size is depended on target market. Market size is growing every
year as the growth of people in Johor precisely in Masai.

POPULATION TABLE
Total population in Johor 3.74 million people

Total population in Masai 251, 650 million people

MARKET SIZE

Potential Customer 5% x 251, 650 12,582 million people

Total Market Size Potential user x average RM 69,201.00

competitor’s price

= 12, 582 x RM 5.50

*Assume that 5% from 251, 650 people buy our product

28
6.5 COMPETITION

FRUITY SMOOTHIE SWOT ANALYSIS

WEAKNESS
STRENGTH
1. Small
1. Price
The area of this premise is small, so
The price for a cup of fruity smoothie it might be unnoticeable to the
is reasonable and affordable to buy. customer.
It is RM8.50 per cup which also
contain the fresh flavor.

2. Strategic location
The location of this stall is strategic.
It is located in supermarket which is
Tesco.

THREATS
OPPORTUNITIES
1. Many Competitors
1. Joining local events
There are many stall who selling
By joining the local event such as
easy to produce drink product with
Thai Food Festival, there are more lower modal to open up a business.
people will recognize our business.

2. Hot weather
People will be haunting for a cold
and fresh drink in order to stand with
hot weather in Malaysia.

29
6.5.1 IDENTIFYING COMPETITORS (SWOT ANALYSIS)

1. ISTANA SANGKUT FRAPPE, JOHOR BAHRU

STRENGTH WEAKNESS

1. Many flavors 1. Expensive price

There are variety types of flavor such The price for a cup of this frappe
is minimum RM10.00 per cup for
as vanilla hazelnut, strawberry as for the basic flavor.
pudding and many more.

2. Toppings
There are many kinds of topping
available for instance yogurt pudding.

OPPORTUNITIES THREATS

1. Have restaurant 1. Increasing price

They already have their own branch The price is raising up as the cost
of restaurant that selling foods. of production is increasing.
2. TEA AIS MADU, JB

STRENGTH WEAKNESS

1. Price 1. Small premise

The price for a cup of tea is very The premise of the business has
cheap and affordable for everyone to the limited space. So, the
pay for it. customer might felt uncomfortable.

OPPORTUNITIES THREATS

1. Labor resources 1. Competitors

The number of labor is requiring as There are many competitors who

they use the traditional way to selling honey tea with the average
produce the tea. price market.

2.

30
3. CHAIWALLA.CO, BANDAR JOHOR BAHRU, JB

WEAKNESS
STRENGTH
1. Costly price
1. Flavors
The minimum price for a cup thai
There are many kinds of thai tea and milk tea is RM10.00.
fruit smoothie produce by chaiwalla.co
such as lemon strawberry tea.

OPPORTUNITIES
THREATS
1. Production
1. Increasing price
The product is easy to produce
The price is increasing cause by
because they using the modern
the raw material price.
technology.
RANKING OF THE COMPETITORS
RANK NUMBER COMPETITORS

1 Chaiwalla.co

2 Istana sangkut Frappe

3 Tea ais madu, JB

6.6 MARKET SHARE

Market share is defined as the percentage of an industry or a market’s total sales that
is earned by a particular company over a specified time period. Below are the three
potential competitors:

BEFORE ENTER THE MARKET :

31
 N
COMPETITOR MARKET SHARE (%) TOTAL SALES (RM)
O

1 Chaiwalla.co 50 125,825.00

Istana sangkut
2 30 75,495.00
Frappe

3 Tea ais madu 20 50,330.00

TOTAL 100% 251,650.00

AFTER ENTER THE MARKET :

N
COMPETITOR MARKET SHARE (%) TOTAL SALES (RM)
O

1 Chaiwalla.co 48 120,792.00

32
 Istana sangkut
2 29 72,978.50
Frappe

3 Tea ais madu 18 45,297.00

4 Fruity smoothie 5 12,582.50

TOTAL 100% 2,51650.00

6.7 SALES FORECAST

Sales forecasting is the process of estimating what your business’s sales are going to
be in the future. Projection of achievable sales revenue, based on the historical sales
data, analysis of market surveys and trends and sales person’s estimation. It is also
called as sales budget. It forms the basis of business plan because of the level of
sales revenue affects practically every aspect of the business. It also helps the
company to determine the profit and loss in the business. As for the next business
period of sales forecast are determined once the market share has been estimated.

MONTH MONTHLY SALES (RM)

JANUARY 6,026.50

FEBRUARY 6,800.00

MARCH 6,902.00

APRIL 6,800.00

MAY 7,454.50

JUNE 8,330.00

JULY 7,497.00

AUGUST 7,820.00

SEPTEMBER 6,587.50

OCTOBER 6,604.50

NOVEMBER 7,293.00

DECEMBER 7,191.00

TOTAL YEAR 85,306.00

TOTAL YEAR 2 (increasing 5%) 89,571.30

33
 TOTAL YEAR 3 (increasing 8%) 96,737.01
SALES FORECASTING ANALYSIS

Based on the sales forecast, we assume that every month, our sales will increase and
decrease depends on the demand for our product. Next, we assume the total sales
forecast for the next year is increase around 5 percent and the next two years
increase around 8 percent.

34
6.8 MARKETING STRATEGY & BUDGET

Marketing strategy is a collection of medium to long term approaches for

accomplishing the business. It is often first brainstormed and written as part of an
organization’s marketing plan. A marketing strategy is also important for developing a
promotional strategy as it helps our business identify its target markets and to set
measurable goals. It is vital to enable the business to plan for its limited resources in
order to achieve the listed of marketing objective.

Marketing strategy can also assist our business in understanding and connecting with
customers. It helps us to identify gaps in the marketplace and provide feasible
solutions for our customers. Marketing plan is designed to satisfy and fulfil the
request and needs of the customers.

There are four basic important variables that designed to meet the business’s
objectives which are product, price, place and promotion. It is a tool to help marketing
planning and execution. It also influences the demand for the product.

35
PRODUCT
Fruity smoothie is a small business that produced the smoothie that made by a fresh
fruit. Many people like to drink cold, icy and juice drinks as a result we formed the
Fruity Smoothie. It is also easy to handle. Quality is an important thing in marketing
strategy. The customer will be satisfying with our product. Our smoothie meets the
needs and wants of customers. We are using fresh fruit so it will be juicier.

PRICE
Our pricing is according to the suitable pricing strategy that we use in selling and
bring our product to the market. It is based on status quo pricing. Status quo pricing
strategy is copies the price level of our competitors or maintain the current levels of
similar products in the market. We have set a reasonable and affordable price for
everyone to purchase on our product. It is only RM 8.50 for a cup of smoothie.

PLACE
Fruity Smoothie is located at Lot 2, Tesco Seri Alam Mall, Bandar Seri Alam, 81750
Masai Johor. This place is a very strategic location to open up a business because it
is located near to the residential housing and there are a few institutions. As a result,
we can get many customers and gain more profit from it. The building also has
complete basic amenities such as water and electricity. For that reason, it is suitable
to open up Fruity Smoothie and it is good for our business growth.

36
PROMOTION
Fruity Smoothie have use various types and medium of promotions to promote our
business and product. Advertising and promoting is important in order to promote our
business. It will increase the potential of customer and buyer because they already
know about the existence of our company. One of our medium is social media. This is
because social media have many positive controls over the marketing in the
business. Besides, we have use flyers to distribute to the customer, bunting and
business card. We provide our official business card so that the customer can contact
us without difficulty.

37
BUSINESS CARD

38
BUNTING

39
FLYERS

40
BANNER

41
SOCIAL MEDIA

1. Instagram

2. Facebook

6.8.2 MARKETING BUDGET

FIXED MONTHLY OTHER

TOTAL
PARTICULAR ASSET EXPENSES EXPENSES
(RM)
(RM) (RM) (RM)

Business Card
- 60.00 - 60.00
(RM 30(1 box) x 2)

Banner (7’ x 8’) 60.00 - - 60.00

Bunting (RM25 x 50.00 - - 50.00

42
2)
Flyers (RM0.05 x
- 50.00 - 50.00
100pcs)

TOTAL 220.00

43
OPERATIONAL
PLAN
7.0 INTRODUCTION

Operational plan is one of the important elements in the business plan of the
company. An Operational Plan is a highly detailed plan that provides a clear picture of
how a team, section or department will contribute to the achievement of the
organisation's goals. The operational plan maps out the day-to-day tasks required to
run a business. Organisation management and staff would frequently refer to the
operational plan in carrying out their everyday work. It covers what the strategies and
tasks to be achieved, who the individuals that have responsibility for each task
strategy, when the timeline for which the strategies must be completed and how
much the financial resources available to complete a strategy.

The purpose of the Operational Plan is to provide organisation personnel with a clear
picture of their tasks and responsibilities in line with the goals and objectives
contained within the Strategic Plan. Basically, the Operational Plan is a plan for the
implementation of strategies contained within the Strategic Plan. It is a management
tool that facilitates the co-ordination of the organisation's resources (human, financial
and physical) so that goals and objectives in the strategic plan can be achieved.

In our business plan, operation activities are explaining about the daily operation of
our Fruity Smoothies, the location of our services, the equipment that we use in the
process of making smoothies, how many people we hire, the process of our services
and surrounding environment.

All activities in this operation will be done according to plan so that it will meet our
customer’s expectation. In this operation plan, we applied a systematic technique and
management in order to ensure that the business will be more efficient and effective
in producing the smoothies. Therefore, it can fulfill the demand for customers’ need

44
and wants by providing the best services to them and indirectly the business can gain
optomim profit.

7.1 PROCESS PLANNING

Symbols used in the process chart :

SYMBOL ACTIVITY DESCRIPTION

Operation Activity that modify, transform or give
added value to the input.

Transportation Movement of materials or goods from one

place to another.

Inspection Activity that measure the

standard or quality.

Delay Process is delayed because in process

materials are waiting for next activity.

Storage Finished product or goods are stored in

the storage area or warehouse.

Below are the flowchart for the production of smoothies :

45
 Order raw material from supplier.

Check the raw material.

Clean the fruits under running water.

Cut the fruits into cube.

Add yogurt, milk, ice cubes, and mango pieces in

a blender jar.

Blend until smooth puree

Pour prepared smoothie of mango into serving

glasses and serve.
7.2 OPERATIONS LAYOUT

Layout refers to the arrangement of machine, equipment, workers and other facilitites
used in the operations. Our business layout is design in such a way that production of
goods and services can be done smoothly and efficiently. Our business layout is
based on process. This type of layout is suitable for our business because our
business produce several products using similar process. This type of layout is
design based on the similarity of processes where by machine and equipment that
perform similar function will be grouped together.

46
LAYOUT BASED ON PROCESS :

7.3 PRODUCTTION PLANNING

Calculation for Mango Smoothies per day

Average sales forecast per month for Mango = RM 6120.00

Price per unit = RM 8.50

RM 6120.00
Number of output per month =
RM8.50

= 720 units

47
The amount of output to be produced per day = 720 units / 30 days

= 24 units per day

The amount of output to be produced per hour = 24 units / 14 hours

= 2 units per hour

Calculation for Honey Dew Smoothies per day

Average sales forecast per month for Honey Dew = RM 3570.00

Price per unit = RM 8.50

RM3570.00
Number of output per month =
RM8.50

= 420 units

The amount of output to be produced per day = 420 units / 30 days

= 14 units per day

The amount of output to be produced per hour = 14 units / 14 hours

= 1 units per hour

Calculation for Banana Smoothies per day

Average sales forecast per month for Banana = RM 6120.00

Price per unit = RM 8.50

RM 6120.00
Number of output per month =
RM8.50

= 720 units

The amount of output to be produced per day = 720 units / 30 days

= 24 units per day

48
The amount of output to be produced per hour = 24 units / 14 hours

= 2 units per hour

49
7.4 MATERIAL PLANNING

Raw materials required per month (bill of material)

COST PER UNIT OF MANGO SMOOTHIES :

NO AMOUNT REQUIRED
MATERIAL PER UNIT AMOUNT (RM)
.

1. Mango 2 1.00

2. Frozen Banana 1 1.00

3. Fresh milk 1/2 cup 0.50

4. Yogurt 1/2 cup 1.00

5. Ice 1 cup 0.20

TOTAL RM 3.70
COST PER UNIT OF HONEYDEW SMOOTHIES :

NO AMOUNT REQUIRED
MATERIAL AMOUNT (RM)
. PER UNIT

1. Honeydew 2 cup 1.00

2. Frozen Banana 1 1.00

0.50
Apple juice frozen
3. 2 tbs
concentrate

4. Ice 1 cup 0.20

TOTAL RM 2.70
COST PER UNIT OF BANANA SMOOTHIES :

AMOUNT REQUIRED
NO. MATERIAL AMOUNT (RM)
PER UNIT

1. Banana 2 2.00

2. Fresh milk 1/2 0.50

3. Honey 1 tbs 0.30

4. Ice 1 cup 0.20

TOTAL RM 3.00
Material required per month :

50
 PRICE / TOTAL
SAFETY
NO. ITEM QUANTITY TOTAL UNIT PRICE
STOCK
(RM) (RM)

1. Mango 80kg 10kg 90kg 6.00 540.00

2. HoneyDew 80kg 5kg 85kg 4.00 340.00

3. Banana 50kg 10kg 60kg 5.90 354.00

4. Fresh milk 50L 5L 55L 6.90 379.50

5. Yogurt 10kg 5kg 15kg 11.90 178.50

6. Honey 2kg 1kg 3kg 44.24 132.72

Apple juice
7. frozen 2L 1L 3L 4.90 14.70
concentrate

8. Ice 30kg 3kg 33kg 6.06 200.00

9. Packaging 1860 100 1960 2.00 3920.00

RM
TOTAL
6059.42
LIST OF SUPPLIER :

NO. TYPE SUPPLIER

1. Raw material
Tesco Seri Alam.

Ptd 111515, Jalan Seri Alam, 81750 Masai,

Malaysia.

Tel : 07 - 388 5164

51
 2. Packaging

Sun Beam Plastic Sdn Bhd

6, Jalan Bukit 2, Kawasan Miel, Phase 1,

Bandar Seri Alam, 81750 Masai, Malaysia.

Tel : 07- 386 1748

7.5 MACHINE AND EQUIPMENT PLANNING

COST PER
NO MACHINE QUANTITY TOTAL (RM)
UNIT (RM)
.
1. Blender 3 365.00 1095.00

2. Tv Menu 3 500.00 1500.00

3. Refrigerator 1 700.00 700.00

4. Chest freezer 1 1885.00 1885.00

5. Cash Register 1 700.00 700.00

TOTAL RM 5880.00
FURNITURE AND FITTTING

COST PER
NO ITEM QUANTITY TOTAL (RM)
UNIT (RM)
.
1. Shelf 2 200.00 400.00

2. Cabinet 2 800.00 1600.00

3. Table 2 250.00 500.00

4. Chair 5 45.00 225.00

TOTAL RM 2725.00
LIST OF EQUIPMENT

COST PER
NO. ITEM QUANTITY TOTAL (RM)
UNIT (RM)

1. Cutting board 2 5.00 10.00

2. Measuring cup 5 2.50 12.50

3. Cutlery 3 set 10.00 30.00

52
 4. Fruit peeler 3 4.00 12.00

TOTAL RM 64.50
LIST OF HYGIENE EQUIPMENT

COST PER
NO. ITEM QUANTITY UNIT (RM) TOTAL (RM)

1. Apron 4 5.00 25.00

2. Hand sanitizer 2 21.50 43.00

3. Glove 2 box 16.00 32.00

4. Dustbin 1 10.00 10.00

TOTAL RM 110.00

53
7.6 MANPOWER PLANNING

Taking order and cashier = 1 worker

Making orders = 2 workers

TOTAL WORKER NEEDED = 3 WORKERS

DIRECT LABOUR PLANNING SCHEDULE

NO.
SALAR EPF SOCSO TOTAL
NO. POSITION OF
Y (RM) (RM) (RM) (RM)
STAFF

1. Manager 1 1200.00 132.00 24.00 1356.00

2. Staff 2 1000.00 110.00 20.00 2260.00

RM
TOTAL
3616.00

54
7.7 OVERHEADS REQUIREMENT

NO. ITEM COST (RM)

1. Rental cost 2000.00

2. Admin cost 500.00

3. Insurance cost 500.00

TOTAL RM 3000.00

55
7.8 LOCATION PLAN

TESCO
SERI ALAM

Our company is located at 111515, Jalan Seri Alam, Bandar Baru Seri Alam, 81750
Johor Bahru, Johor. This is located near office building, housing area, centre of Seri
Alam, also University such as UniKl, UiTM Pasir Gudang, MRSM, Malaysia Art
School and many others. We choose this location as it is proximity to market.
Especially for students who like to try new things.

Bandar Seri Alam known as the “City of Knowledge” is strategically located within the
fastest growth corridor of Iskandar Malaysia. It attract many people to come here
because it is full with essential every day activity such as office, market, bank, and
fast food.

Other than that, the location is also near to supplier. It can reduce our cost of
transportation and to minimize the spoilage of raw material. For example, cost of
delivery from supplier to vendor can be minimized as the distant is short. Plus, we
could shorten time to get our raw material without waiting for it to be exported.
Therefore, we have come to a conclusion that Tesco Seri Alam is our best option for
us to start our new business.

7.9 BUSINESS AND OPERATION HOUR

Business Hours :

Day Business Hours

56
 Every Day 9.00 AM - 11.00 PM
Fruity smoothies are open 7 days a week and operates 14 hours per day. We started
opening from 9.00 AM until 11.00 PM.

57
7.10 LICENSE, PERMITS AND REGULATIONS

NO. ITEMS TYPES REMARKS

1. Employees Provident Regulation EPF as a compulsary

Fund (EPF) benefits to worker

2. Social Security Regulation Company is required to

Organization (SOCSO) contribute SOCSO
for staff and
worker
3. Occupational Safety Regulation
and Health Typhoid injection for the
workers to
keep hygiene.

58
7.11 OPERATIONAL BUDGET
OTHER
FIX MONTHLY
(RM)
PARTICULAR ASSETS EXPENSES TOTAL (RM)
(RM) (RM)

FIXED ASSETS

Land and building 1200.00 1200.00

Machine 5880.00 5880.00

2725.00 2725.00
Furniture and
Fitting

Equipment 64.50 64.50

WORKING CAPITAL

Salaries 3200.00 3200.00

EPF 352.00 352.00

SOCSO 64.00 64.00

OPERATIONAL &
OTHER
EXPENDITURE

Carriage inwards 100.00 100.00

Raw material 6059.42 6059.42

Overhead
3000.00 3000.00
requirement

110.00
Hygiene 110.00
Equipment

TOTAL RM 22,754.92
7.12 IMPLEMENTATION SCHEDULE

ACTIVITIES DEADLINES DURATIONS

Incorporation of business June - August 2019 3 months

Application for
permits and June - September 2019 4 months
license

59
Searching for business
June - July 2019 2 months
permise

Procurement of machines
October - November 2019 2 months
and raw material

Recruitment of labours November 2019 1 month

Installation of machines December 2019 1 month

60
ORGANIZATIONAL
PLAN

61
8.0 INTRODUCTION

Organization or administration plan is the first step of business to become more

developed in the future. The effectiveness of a business in based on the organization
that has been planned systematically before the business is established.

In an organization, manager plays a big role to make sure the vision and mission of
their company will be achieved effectively and completely. To get a successful
business, a management must follow the steps in management which are planning,
organizing, leading and controlling.

The Fruity Smoothie has staffs that are very discipline which be the representative of
company. Our manager will lead all employees works and take care of the staffs in
the company to make sure that they will feel secured and happy during do their
works.

The organizational department will help the employees by make sure all the
equipment and personal needed are complete so that, it will be easy to run the
business smoothly. This department are responsible to make sure the workplace is
conducive to maintain the standard of the specification.

The Fruity Smoothie are really need a staff that work with good etiquette. The honest
is very important and must have in ourselves when do the jobs. The employees also
must have committed towards their jobs. Manager has the responsible to give
instructions to all employees in the company and they must record all the things that
happen in the company.

8.1 ORGANIZATION VISION AND MISSION

Vision
To provide customer the great quality of beverages in the most efficient time.
To derive satisfaction of “Thanks”, “Smile” and “Gratitude” from every The
Fruity Smoothie customer.

Mission
“The Healthy Coolest Drink from Malaysia and Beyond”.

62
We want to bring that Malaysia Brand overseas market upon receiving a lot of
Franchise enquiries from companies Thailand, Indonesia, Philippines and
Middle East.

63
8.2 ORGANIZATION CHART

Organization chart above is for our company. We have a manager and four
departments which are Administration Executive, Operational Executive, Marketing
Executive and Financial Executive. All the department has their own responsible to
make sure the business run effectively.

Nur Atikah Binti Mohd Noor Hisham is our Manager and our Financial Executive. She
has a good leadership and able to handle any problems that are come to company.
She has a qualification of Foundation in Business at MSU and had graduated in
Bachelor of Business Administration(Hons) Finance, UiTM Sabah. Before be our
manager, she worked as Financial Executive at Mc Donalds Pasir Gudang. Besides
be a manager in our company, she also takes a role as our Financial Executive.

Nur Adibah Syafiqah Binti Nuri is our Administration Executive. She has qualification
from Johor Matriculation College Tangkak and had graduated in Bachelor of Business
Administration from University of Malaya (UM). She has the potential to guide the
worker’s performance and manage all the office management. After graduated, she
worked as Admin Officer at KWSP, Batu Pahat.

Nadhirah Ashlah Binti Hussein is our company’s Operational Executive. She has a
good communication skills and the ability in leading a new worker. She has the
qualification from Johor Matriculation College Tangkak and had graduated in
Bachelor in Technology Management and Innovation at UTeM. Before she being our
Operational Executive, she worked as Human Resource (HR) at Kenanga Sdn Bhd,
Johor Bahru.

Nur Hanis Binti Rabu is our company’s Marketing Executive. She has the qualification
of Foundation in Business Mangement and had graduated in Bachelor in International

64
Business at UiTM Puncak Alam. She has a good promotion skills and able to come
out with new marketing strategy. After graduated, she has worked at Angsana Mall,
Johor Bahru as the Sales Manager.

65
8.3 MANPOWER PLANNING

N
POSITION NUMBER OF POWER
O
1. Manager and Financial Executive 1

2. Administration Executive 1

3. Operational Executive 1

4. Marketing Executive 1

TOTAL 4

66
8.3.1 SCHEDULE OF TASK AND RESPONSIBILITY

POSITION TASK AND RESPONSIBILITIES

 Handle and manage business to achieve any

operational goals.
 Hire, and control workers’ activity
 Form the business policies.
 Decides the plans and make sure all thing is
done according to the plans.
Manager
 Responsible for any problem
regarding the business or workers.

 Contact with the main supplier and choose the

high quality of products.

 Make sure all workers get their salaries.

 Assist manager in the business.
 Make a decision for administrative task and office
work.

Administration  Handle and manage all things that

related to mails.
Executive
 Help manager to achieve business target by
implement new ideas and strategies.

 Deal with all supplier about the product.

 Make sure all products in a good condition.
 Make sure all the products are always enough.
Responsible to monitor the job quality of the
Operational 
workers.
Executive
 Trains a new worker.

 Manage sales in the company.

 Make sure the sales increase.
 Analyze competitors’ strengths and weakness.
Handle and manage the advertisement of the

company.
Marketing Executive
 Able to interact with the customer to attract the
customers.

67
  Prepare the financial report for company.
 Handle and manage the financial record and
business account.
 Controlall the revenue and
expenses of the company.
Financial Executive
 Arrange all the funds.

 Deals with financial transactions.

68
8.3.2 SCHEDULE OF REMUNERATION

MONTHLY
QUANTI SOCSO TOTAL
POSITION SALARY EPF (RM)
TY (RM) (RM)
(RM)

Manager 1 2000.00 220.00 40.00 2260.00

Administration
1 1350.00 148.50 27.00 1525.50
Executive

Operational
1 1350.00 148.50 27.00 1525.50
Executive

Marketing
1 1350.00 148.50 27.00 1525.50
Executive

TOTAL (RM) 6836.50

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8.4 LIST OF OFFICE EQUIPMENT

8.4.1 OFFICE EQUIPMENT

COST PER TOTAL

ITEM EQUIPMENT QUANTITY
UNIT (RM) (RM)

Telephone 1 75.00 75.00

Printer 1 250.00 250.00

Computer 2 1000.00 2000.00

Fax
1 340.00 340.00
Machine

Wi-Fi
1 110.00 110.00
Modem

TOTAL (RM) 2775.00

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8.4.2 FURNITURE AND FITTINGS

FURNITURE AND COST PER TOTAL

ITEM QUANTITY
FITTINGS UNIT (RM) (RM)

Meeting
1 125.87 125.87
Table

Emergenc
1 115.00 115.00
y kit

Air
Condition 2 749.00 1498.00
er

Dustbin 2 7.00 14.00

File
1 111.24 111.24
Cabinet

Sofa 1 128.75 128.75

TOTAL (RM) 1992.86

8.4.3 Others

ITEM EQUIPMENT QUANTITY

COST PER TOTAL

71
 UNIT (RM) (RM)

Stationary 2 68.47 136.94

A4 Paper 2 12.50 25.00

File 6 5.90 35.40

TOTAL (RM) 197.34

8.5 ORGANIZATIONAL BUDGET

MONTHLY
FIXED OTHER TOTAL
PARTICULAR EXPENSES
ASSET (RM) (RM) (RM)
(RM)

FIXED ASSET

Land and Building - -

Office Equipment 2775.00 2775.00

Furniture and Fittings 1992.86 1992.86

WORKING CAPITAL 6050.00

Salary 665.50 6050.00

EPF 121.00 665.50

SOCSO 1000.00 121.00

Rental (Building) 1000.00

PRE-OPERATIONS
AND OTHER

72
 EXPENDITURE
Insurance 159.00 159.00

Stationary 197.34 197.34

Business
Registration, License, 280.00 280.00
Halal Certificate

Utilities (Internet and

130.00 130.00
telephone bills)

13
TOTAL (RM)
3707.70

FINANCIAL
PLAN
9.1 INTRODUCTION

Financial is a fundamental factor to identity and forecast the movement of our

business profit or loss. Financial planning also defined as a process of estimating the
capital required and determining its competition. Financial plan will show the short
term and long term financial requirement in order to start a new business project. The
purpose of preparing financial plan is to make sure that the source of fund is sufficient
to run the business and it also can let us know about the profit or loss of the project or
business through the statement of comprehensive income.

Financial plan can help us to identify and propose the relevant source of finance. It
involves in determine the total project cost, choices of financing and preparation of

73
financial projection in term of pro forma statements which consists of cash flow
statement, statement of comprehensive income and statement of financial position.
These pro forma usually prepared for 3 years planning period. This financial plan is
only can be prepared after all budget that related to administration, operating and
marketing are done.

Without financial plan, the cash flow for the business will be unclear and will cause
future projects to be in a pinch as there is no trace of where the money is coming
from and going to. This is to make sure all contributors know where their money are
going and for what purpose to avoid profits loss. In short, financial report, the
backbone of the company will help to keep tracks of incoming and outgoing money
for future planning projects.

This financial plan also includes the future for us to allocate the expenses of our
business in future. All financial data comes from administration budget, operating
budget and marketing budget.

9.1.1 IMPORTANCE OF FINANCIAL PLAN

1. To determine capital required.

This will depend upon factors like cost of our current and fixed assets, promotional
expenses and long range planning.

2. To determine capital structure.

This capital structure is the composition of capital such as the relative kind and
proportion of capital required in the business.

3. To ensure that the fully utilization of raw materials

The wasted raw materials can affect the whole transaction and also increase
expenses.

74
9.2 SOURCES OF FINANCING

ADMINISTRATION DEPARTMENT

75
MARKETING DEPARTMENT

OPERATIONAL ADMINISTRATION

76
SALES AND PURCHASE BUDGET

77
9.3 PROJECT IMPLEMENTATION COST

78
 PRO FORMA
9.4 CASH FLOW STATEMENT

79
 PRO FORMA
9.5 INCOME STATEMENT

80
 PRO FORMA
9.6 BALANCE SHEET

81
9.7 FINANCIAL ANALYSIS

82