INTERNSHIP AT

SAI TRADING COMPANY

MADE BY- SURAJ CHOPRA
ROLL NO. 17BBA091
INTRODUCTION

 The internship report stresses in the work experience I

gathered as in intern in The Sai Trading Company, in the
department of marketing from 20 May 2019 till 20 July
2019.
 I have mainly incorporated my experience at STC
especially in sales and marketing.
 They taught me about the working of the organization at
such large scale and the duties that are to be performed
by salesman and marketers.
INDUSTRY

 Sai Trading Company is a manufacturer and supplier of

safety products working in various sectors such as
automotive, road safety, machinery etc.
 It provides a huge variety of safety products that are
necessary in each and every sector. Some of them are
hand gloves, masks, helmets, road safety equipments and
many more
COMPANY

 Sai Trading Company, incepted in the year 1990, is reputed in

its domain for offering products that are diverse in nature , yet
are manufactured keeping in mind the requirements of
customers. The company is a well known manufacturer and
supplier of excellent quality industrial safety products including
Safety hand gloves, safety shoes, safety tapes and many others.
 Owing to their strong credibility ,dedication to innovation,
integrity and complete understanding of market dynamics, over
the years they have attained a wide customer base and a strong
goodwill in the domestic market.
COMPANY (CONTD.)

 VISION
I. To be the first choice of the customers
II. Add value to their business
III. Discipline and strong management principles
 MISSION
I. Their mission is to introduce new and improved products in the near future
II. By 2020 the company aims to achieve turnover of 20 cr.
III. A new manufacturing unit is under process in Bhopal and will be ready very
soon.
 SWOT ANALYSIS
STRENGTH WEAKNESS
 Understands the requirement of the  Less employees in the company more
customer work load.
 Great networking with other
manufacturing companies
 Great work life balance for the
employees

OPPORTUNITY THREATS
 Expansion of business  Changes in taxation policy
 Import of raw materials from China for  Existing competitors in market providing
manufacturing. similar products
 Tie up with a German company
STARCKE.
 PEST ANALYSIS
POLTICAL ECONOMICAL

 Government policy, political stability or  Economic trends industry growth,

instability, bureaucracy, corruption, seasonal factors, international
competition regulation, foreign trade exchange rates, International trade,
policy, tax policy, trade restrictions.  labour costs, interest rates, availability
of credit, monetary policies, raw
material costs.
SOCIAL TECHNOLOGICAL

 Customer service, imports, religion,  Technology and communications

health, work, leisure, work infrastructure, consumer access to
environment,   technology, competitor technology and
development, research and innovation.
MARKETING MIX

 Product refers to what the business offers for sale and may include
products or services.
 Price refers to the total cost to customer to acquire the product, and
may involve both monetary and psychological costs such as the time
and effort spent in acquisition.
 Place refers either to the physical location where a business carries
out business or the distribution channels used to reach markets.
 Promotion refers to "the marketing communication used to make the
offer known to potential customers and persuade them to investigate
it further"
JOB PROFILE

I worked with “Sai Trading Company” as a MARKETING intern

where my work was to look after the India Mart platform of
the company as well as field work that consisted of visiting
different companies with my colleague show them our
product samples and get orders.
OBJECTIVES

  Acquire knowledge on advertising and branding which is key for the success of
any organization.

 Achieve excellent communication and interpersonal skills keeping abreast with

the recent marketing trends in the market.

 Learn to analyse the customer service practices and attitudes in the

organizational culture.

 Analyse how prices, output levels, and profits are determined.

CHALLENGES FACED

 Sales and marketing are one of the toughest jobs to do but

once you master it. It becomes an easy play.

 Disappointment when not getting orders.

 Long field work hours.

 Interacting with the customers at the beginning.

 Studying about a huge variety of products
THANK YOU