Internal Factor Evaluation

Strengths
1.) LARGE USER BASE
- Facebook has a massive and diverse user base that allows global reach and engagement.
2.) DIVERSE ECOSYSTEM
- Facebook owns several platforms that includes Instagram and WhatsApp, which increases
Its reach and diversifies its offerings.
3.) DATA ANALYTICS
- Facebook has vast amount user data which enables businesses to gain insights consumer
preferences leading to more information in making decisions.
4.) MARKETPLACE & E-COMMERCE
- Facilitates buy and sell in the community which allows facebook e-commerce grow.
5.) REAL TIME COMMUNICATION
- Facebook do offer real time communication making it convenient for users to connect instantly.
6.) MOBILE APP DOMINANCE
- it is widely used nowadays which allows strong presence in the mobile space.
7.) DEVELPOER PLATFORM
- Facebook provides APIs & Tools that allow developers to create apps in enhancing its ecosystem.
8.) ADVERSTISING PLATFORMS
- Facebook’s advertising tools are sophisticated and effective in attracting businesses to promote
their products and services.
9.) COMMUNITY ENGAGEMENT
- Facebook groups provide a space for users to connect over shared interest, hobbies, and causes,
fostering a sense of community and belonging.
10.) FIRST-MOVER ADVANTAGE
- Facebook was an early pioneer in social media space where they establish a strong brand and user
space up until now.

WEAKNESSES
1.) PRIVACY CONCERNS
- regulatory scrutiny and user distrust.
2.) FAKE NEWS
- Facebook struggled to exterminate the spread of false informations.
3.) PLATFRORM MANIPULATION
- Malicious features to spread propaganda, manipulate public opinion and interfere in elections.
4.) USER ENGAGEMENT SHIFTS
- Facebook users moving away and shifted to their competitors such as twitter, google etc. which
affects its long-term user base.
5.) COMPETITION
- rise of new competitors that will challenge facebook’s dominance.
6.) REGULATORY CHALLENGES
- anti-trust concerns, data protection and content moderation which affects its business practices.
7.) AD BOYCOTTS
- Facebook faced backlash from advertisers which leads to boycotts over concerns of the platform’s
content moderation policies.
8.) EMPLOYEE DISCONTENT
- public disagreements with management over company policies and decisions.
9.) DEPENDENCE ON ADS
- Facebook do relies on advertising which could be vulnerable to economic downturns in ad
spending patterns.
10.) USER EXPERIENCE ISSUES
- changes in platform’s algorithms and design which led to user dissatisfaction and complaints about
the user experience.