Answer for Case No# 1:

Facebook is the largest social networking site in the world. Facebook make its money through
Advertisement. Like many business people through Facebook make it easy to post the Advertisement.
Facebook represent a unique opportunity for advertisers to reach highly targeted audiences based on
their demographic information, hobbies and personal preferences, geographical regions and other
narrowly specified criteria in a comfortable and engaging environment. Business both large and small
can place advertisements that are fully integrated into primary features of the site on create Facebook
pages where users can learn more about and interact with them.

Answer for Case No# 2:

The weaknesses of Facebook’s privacy policies are the launch of Facebook’s Beacon advertising service.
Beacon was shared automatically users' information of purchase with their friends. Users were angry
that even user opted out of the service Beacon continued to communicate private information.
Moreover it was almost impossible to delete an account even a user does not wanted to use. Under
significant public backlash and the threat of a class-action lawsuit, Facebook shut down Beacon in
September 2009. Facebook has also drawn criticism for preserving the personal information of people
who attempted to remove their profiles from the site. It adjusted its terms of service to assign it
ownership rights over the information contained in deleted profiles. Facebook’s privacy policy took the
form of an open collaboration with some of the most vocal critics of the old policies. In February, the
site now allows users either to deactivate or to delete their account entirely, and only saves information
after deactivation. Finally it was their faulty decision making that was the weakness in privacy policies of
Facebook.
Answer for Case No# 3:

Facebook for better safeguard user privacy, tensions between Facebook and its users came to a head
when the site rolled out new privacy controls for users, but had adjusted those settings to be public by
default. Even users that had previously set their privacy to be “friendsonly” for photos and profile
information had their content exposed, including the profile of Zuckerberg himself. Zuckerberg
explained the privacy that the moves were in response to a shift in social norms towards openness and
away from privacy. October 2010, Facebook unveiled new features giving users more control over how
they share personal information on the site with other users and third-party applications. It is necessary
that Facebook need to drive innovative application creation, and vigilantly protect the privacies of their
users. Facebook through advertising to make money likes other business. Facebook’s goal is to persuade
its users to be comfortable sharing information willingly by providing an environment that becomes
richer and more entertaining as the amount of information shared increases. All these privacy flaps have
not diminished advertiser interest. Facebook serves ads on each user’s home page and on the sidebars
of user profiles. In addition to an image and headline from the advertiser, Facebook ads include the
names of any user’s friends who have clicked on a button indicating they like the brand or
advertisement.

Answer for Case No# 4:

In my anticipation, Facebook will be successful in developing a business model that monetizes their site traffic.
Because Facebook is the leader in social networking, the popular trend encourages people and
advertisers spend more money to invest. Moreover Facebook use innovate technology balance privacy
and profitability. And then enhance customer satisfaction. Facebook adopt timely adjustments, when
made missteps, and develop new software. Those are strong evidences to prove my point. . MIS IN
ACTION 1. To what user information does Facebook retain the rights? The user information does
Facebook retain the rights if your profile is super private and shared only with a few of your closest
friends, you’re somewhat in the clear on this. They do retain the right to use your content however they
see fit. No matter what you do or say, you can never legally force Facebook to stop using your media.
They can use, copy, publish, stream, store, retain, publicly display, transmit, scan, modify, edit, frame,
translate, excerpt, adapt, and distribute anything you post, but only depending on your privacy settings.
On the other hand, those with public profiles might someday see their wall posts up on some billboard
for everyone to read. Their images may be used in commercials for any company Facebook grants
permission to, Facebook promotional videos, or even the introduction to the nastiest pornographic film
on the market. Even people with so-called “private” settings are subject to having their public name and
profile image used and reused. If Facebook doesn’t use your public information, they’ll just keep it on
file like a terrible hoarder. The only difference between the hoarder and Facebook is that the hoarder
doesn’t really mean it when they say, “That’ll come in handy one day. “Facebook has also been
scrutinized for the handling of personal information of people who attempt to remove their profiles
from the site. Facebook offers users the ability to deactivate their accounts, but the company’s servers
maintain copies of the information contained in those accounts indefinitely. 2. What is Facebook’s
stance regarding information shared via third-party applications developed for the Facebook platform? .
Facebook Platform opened up the site to serve as a “platform” for applications that are independently
developed by third parties. These applications consist of games, plug-in features for user profiles, and
other programs, which are fully integrated with the Facebook site. In 2007, Facebook developed
applications for use on a Facebook Platform there are more than 350,000 applications on the Facebook
Platform. A small percentage of these applications have turned into viable businesses. Companies
attracting large numbers of users to their applications on Facebook are able to sell goods, services or
advertising. All of these applications earn advertising revenue 3. Did you find the privacy policy to be
clear and reasonable? What would you change, if anything? I find the privacy policy to be clear and
reasonable, I think it is clear, but if i would change anything, I would put the privacy policy high in the
list. One of the problems which i would change is Facebook’s privacy settings is that every time an
update of the website is implemented, the individual security protocols that a user have in place revert
back to the original default setting. Normally this would not be an issue with other sites, but this is
Facebook; a new update seems to come out every month. With all of these updates being put into
place, many users who do take the time to originally change their privacy settings are unaware that they
have been changed, leaving them in the same position as a user who has never changed their settings to
being with. Another feature that i would change is, however Facebook simplified the privacy, but still
many newbie make mistakes by publishing private images and status update publicly. Also, people
usually keep their Facebook friend list visible to public, and this helps Facebook stalkers to find more
information about you.