Opportunity

Seeking
 Macro-
Personal Sources Environment Industry Sources
Sources

Consumer
Preferences,
Market Sources Micromarket
Piques, and
Perfections

New Knowledge, Unexpected

Sources of New Investors, New
Systems, New
Success or
Failures
Opportunity Opportunities

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Personal Sources of

1
Opportunities
Personal
Sources of
Opportunities Education & Innate Skills and Work Experiences &
Training Hobbies Exposures
Provide entrepreneurs For some Greatly facilitate the
the required entrepreneurs, their ease in capturing
competence and way to success business opportunities
knowhow in creating emanates from the among entrepreneurs.
quality products and things they love to do.
services for specific
customers.

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Personal
Sources of
Opportunities Family Ties Conducive Serendipitous
The family unit is Entrepreneurial Encounters
vital to many Environment Unexpected
entrepreneurs, In some cases, the encounters with
providing financial, locality is bursting people or situations
emotional, and career with opportunities that give rise to ideas
support for them, which attract would- or insights that could
wherever they may be entrepreneurs to be used in business.
be. take advantage of
them.

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Macro-Environment

2
Sources
Want big impact?
Use big image.

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Industry Sources of

3
Opportunities
Participants in
an Industry
▫ Rivals or competitors in a particular type of
business True rivals or competitors are those
competing for the same or similar markets.
▫ Suppliers of inputs (e.g., fuel, electricity, raw
materials) as well as suppliers of machinery and
equipment, suppliers of manpower and expertise, and
suppliers of merchandise
▫ Marketing channels used by industry participants
(enterprises) to reach the end consumers

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Participants in
an Industry ▫ Consumer market segments being served by all those
competing in the industry
▫ Substitute products or services, which customers shift or
turn to
▫ All other support and enabling industries

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Defining an
Industry
According to Product Types According to Product or
or Functions of the Product Value-Added Chain
or Service Done by tracing the industry
Classic examples of these from its most basic raw material
industries include the computer down to its various consumer
industry (Microsoft vs. Apple), applications
beer industry (San Miguel Beer
vs. Beer na Beer), fast-food
industry (McDonald's vs.
Jollibee), and cola industry
(Coca-Cola vs. Pepsi Cola).
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 Product Chain
focuses on the volume produced or converted at each link of the chain.

Value-added Chain
focuses on the economic rather than the volume aspect of the chain;
Follows the product chain but concentrates on the “value” added from one stage
pf the product to the other – a value that is given by the market price differential
between stages of production.

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Want big impact?
Use big image.

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Market Sources of

4
Opportunities
The entrepreneur must also be able to measure the
actual demand and supply as well as the
potential demand and supply of the industry
that the enterprise belongs to.
 5
Micromarket
refers to the specific target market segment being
served by a particular enterprise.
Consumer Preferences,

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Piques, and Perfections
Changing
Customers’ ▫ Customer preferences change over time.
▫
Needs and People’s tastes in clothes, music, shoes, entertainment, dance,
sports, hobbies, and even careers have evolved over the years.
Wants as ▫ Customers piques as a source of opportunities.
Source of ▫ Before the customer is won over, there is first a battle for the mind.
Opportunity Next, a battle for the heart. Finally, battle for the wallet.
▫ The longer the customer wants to use the product, the greater the
chances for creating lasting loyalty.
▫ Opportunities abound in shaping consumer perceptions or
occupying spaces in their minds or places in their hearts which
have not yet been filled.

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New Knowledge, New
Investors, New Systems,

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New Opportunities
Unexpected Success or

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Failures
Unexpected occurrences in both the external and
internal environment of the enterprise indicate
that significant changes are happening and
opportunities are sprouting.
Thanks!
Any questions?
You can find me at:
▫ @DroopyEyedGirl
▫ marynellmoralita16@gmail.com

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 “
Ephesians
3:20-21
20 Now to him who is able to do
immeasurably more than all we ask or
imagine, according to his power that is
at work within us, 21 to him be glory in
the church and in Christ Jesus
throughout all generations, for ever
and ever! Amen.
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 Quiz!
1. Name 5 sources of opportunities.
2. Differentiate product chain from
value-added chain.
3. List down 3 personal sources of
opportunities.
4. Give 2 participants in the industry.

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Performance Task!
Choose an item you use in your daily
life. Research the raw materials needed
to make it and how these raw materials
come together to form the finished
product. Create the product and value-
added chains (use estimated values if
no accurate data is found). The
diagrams and explanation should be
printed (A4, TNR 12) and submitted
on Monday, October 3,2022.

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