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Assignment 1 - Computer Application For Business

The document provides an internal assessment for an MBA program subject on computer applications for business. It includes a SWOT analysis assignment asking the student to conduct a SWOT analysis on a business of their choice and present it as a PowerPoint slide. The student chose Procter & Gamble (P&G) as the company for their SWOT analysis. P&G is a multinational consumer goods company established in 1837 that produces and sells home, personal, and healthcare products. The SWOT analysis findings note that while P&G has faced difficulties from the environment, product counterfeiting, and rising costs, its global operations are diverse and it has grown due to popular brands. To maintain its market

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74 views6 pages

Assignment 1 - Computer Application For Business

The document provides an internal assessment for an MBA program subject on computer applications for business. It includes a SWOT analysis assignment asking the student to conduct a SWOT analysis on a business of their choice and present it as a PowerPoint slide. The student chose Procter & Gamble (P&G) as the company for their SWOT analysis. P&G is a multinational consumer goods company established in 1837 that produces and sells home, personal, and healthcare products. The SWOT analysis findings note that while P&G has faced difficulties from the environment, product counterfeiting, and rising costs, its global operations are diverse and it has grown due to popular brands. To maintain its market

Uploaded by

Surya Prabha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Internal Assessments

Program – MBA
Subject – Computer Application for Business

Subject Code: MMBA22L01

Submitted by
Student Name Vijayaraj M
Course MBA - Operations Management
Username 10249811
SWOT Analysis – 10 Marks
 
Conduct a SWOT analysis on any Business of your choice and prepare slides using Microsoft Power point.

Company Name : P&G


Introduction

P&G was established in Cincinnati in 1837 as a result of the merger of the companies of Irish soap manufacturer

James Gamble and British candle manufacturer William Procter. P&G, a $339.5 billion multinational firm that

produces and sells home, personal, and healthcare products, with a market capitalization of consumer goods.

Through its five operating segments—beauty, healthcare, grooming, home care, and baby and family care—

P&G offers its goods in 180 nations. In the US Fortune 500 rankings, P&G came in at number 43. It also placed

27th among the 50 most innovative US businesses and 36th among the 100 most strong brands.
SWOT Analysis in P&G
SWOT Analysis Findings

P&G has recently faced difficulties with the environment,


hazards associated with product counterfeiting and branding,
and rising operating costs.
Despite the difficulties and pandemics, P&G's global activities
are diverse, and the firm has grown and prospered thanks to its
many popular brands.
To maintain its position as the market leader in the consumer
goods sector, P&G should address operational and marketing
risks and take advantage of emerging market opportunities.

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