Translated from Indonesian to English - www.onlinedoctranslator.

com

BUSINES
S
plan
ROTCHIP
S
(Carrot Chips)
BUSINESS
LOGO
 VISION MISSION

•Prioritizing excellent and quality

service
• Introducing the community to
Make Rotchips snacks that
processed agricultural products
can give
through innovative and creative
maximum benefit with
business development
minimal sacrifice for
consumers. • Serving processed chips that are
nutritious and uphold consumer
satisfaction
•Promoting/approaching the target
market
•Provide affordable selling prices to
consumers
the
Business
Product specifications.

aha in the field of snacks. t from

carrot vegetable meat that is
crunchy and nutritious. Rotchips
are a healthy snack alternative for
eating vegetables.

nutritional and benefits that our

bodies. In addition, Rotchips are also
durable so they are safe
jang.

can last a long time when

open.
 Company Structure

OWNER

MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT

OPERATION FINANCE MARKETING PERSONNEL

I I I I
You You You You
 Organizational structure of the
company
MANAGEMENT MANAGEMENT
OWNER OPERATION FINANCE

• Leading the company • Manage and • Planning,

by publishing improve efficiency set, and
policies materials, business operate the wheel
company. operations,
finance as well
and technology.
• Select, assign, make a report
supervising tasks • Setting standards accountability.
employees and heads quality control
part. production. • Connect
• Watch the way company with
• Approve the budget capital market.
company, etc. production process.

* Note: not required to be included in the ppt.

 MANAGEMENT MANAGEMENT
MARKETING PERSONNEL

• Planning a marketing • Helping the leadership

strategy with in terms of setting
pay attention to company internal
trends in (promotion & mutation
market. employees, conflicts, employee
• Identify and forecast performance).
opportunities that will occur in • Planning training and
the market. evaluating it.
• Planning • Establish a format for the
network development recruitment process.
marketing.
• Take action
prevention in
facing low orders.
* Note: not required to be included in the ppt.
 Market Analysis
Product Rotchips can be consumed by all walks of life from
01 Consumer Profile children to adults.

Seeing market opportunities, currently not many carrot chips

are produced and commercialized. In addition, many people,
especially children, do not like vegetables, so this carrot chip
snack is suitable as an alternative to overcome this problem.
Segmentation Potential There are not many carrot chips producers, which is a great
02 Market and Competitors opportunity for novice entrepreneurs to start this product
business with fewer possible competitors. This carrot chip
product can also be circulated outside the island.
 Marketing
PRODUCT
strategy PEOPLE
Innovation in Service that doesn't
vegetable processing disappoint.
be a snack. The seller is fast response,
Quality and friendly, and has attitude.
nutritious.
Stra

PROMOTION

PRICE Social media (WA, Instagram, and

Facebook).
Affordable price only IDR
Providing services between GoFood,
10,000/bag (no
GrabFood, and ShopeeFood.
including postage).
COD & E-wallet payments.
10% discount for every purchase of 20
packs.
 SWOT
analysis
S W O T
STRENGTH WEAKNESS OPPORTUNITY THREATS

Raw materials are easy to Less durable. Carrot chips are still Lack of
obtain. Absorb enough rare the popularity of chips
How to make easy. lots of oil. on the market. carrots until still
Economical price. The production rate is still Community lose with
small, only limited to conditions the chips
home industry. consumptive other.
so it's easy There are competitors who
we are for produce the product
market the the same one.
product.
 Financial Analysis

NO Tool's name Amount Price

goods

1. Basin 2 Rp. 25,000

Cost 2. Tick 1 Rp. 5,000

Permanent 3. Knife 2 Rp. 30,000

(Fixed 4. Cutting board 1 Rp. 15,000

cost) 5. Pan 1 Rp. 135,000

6. Spatula 2 Rp. 45,000

5 Stove 1 Rp. 150,000

Total Rp. 405,000

 Financial Analysis
NO Material Name The amount of goods Price

1. Carrot 1 kg Rp. 30,000

2. Sal t 200 grams Rp. 1,500

Cost 3. Ga rlic kg Rp. 9,000

Variable 4. Sha llots kg Rp. 9,000

(Variable 5. Fla voring 10 pcs Rp. 4,500

cost) 6. Sug ar kg Rp. 6,000

7. Wh eat flour 2 kg Rp. 20,000

8. Cor iander 10 pcs Rp. 4,000

9. Pac kaging 25 pcs Rp. 25,000

Rp. 109,000
Total Cost or Initial
Capital
Total Cost = Variable Cost + Fixed Cost
= Rp. 109,000 + 405,000 =
Rp. 514,000

Cost and Unit Price

• Fixed costs required for 1 time of production =
Rp. 514,000 : 8 = Rp. 64,250
• Total production costs incurred per production =
Rp. 64,250 + Rp. 109,000 = Rp. 173.250

• Cost per unit = Total product cost 1 time of production : Total production
Rp. 173.250 : 25 packs = Rp. 6,930
• Selling price per unit Rp. 10,000
 Break-even Analysis
(BEP)
• BEP price = Total production cost for 1 time of production : Total production

= Rp. 173.250 : 25 packs

= Rp. 6,930

• Selling Price Per unit Rp. 10,000

• Production BEP = Total production cost for 1 time of production : Price per unit

= Rp. 173.250 : Rp. 10,000

= 17 packs.

• So, in order to break even, in 1 time Rotchips production must be sold is 17 packs with the
price per pack is Rp. 10,000
 Income = Carrot chips (Rotchips) sold
x selling price
= 25 x Rp. 10,000 =
Rp. 250,000

Analysis Profit = Revenue – Total production

cost

Profit = Rp. 250,000 – Rp. 173,250

= Rp. 76,750
So, the profit obtained by selling 25 packs of
Rotchips at a price of Rp. 10,000 per pack in 1
time
production is Rp. 76,750.
 Conclusion
Rotchips is a snack food business. Rotchips products are made from carrot vegetable meat
which is processed into crunchy and nutritious chips. Rotchips are an alternative healthy
snack for someone who has difficulty eating vegetables.

The division of organizational structure in the Rotchips business is clear. Rotchips products can
be consumed by all people from children to adults. Rotchips carries out various marketing
strategies, one of which is promotion by applying a 10% discount for every purchase of 20
packs. Orders can be made via online motorcycle taxis and social media. Price of Rotchips Rp.
10,000/pc.
The initial capital of Rotchips production is Rp. 514,000 for the production of 25 packs. The
profit obtained by selling 25 packs of Rotchips at a price of Rp. 10,000/bag in 1 time of
production is Rp. 76,750. And the capital will return within 7 times of production.