Fresh Food N Venture

Submitted by
 Berkus Method
Add company value up to ½ million

Sound Idea (basic value).

Add company value up to ½ million

Strategic relationships (reducing

Add company value up to ½ million
market risk)
Prototype (reducing technology
risk). Add company value up to ½ million

Product Rollout or
Add company value up to ½ million
Sales (reducing production risk)
Quality Management
Team (reducing execution risk)
 Comparison Report

Drawbacks Drawbacks Drawbacks Finding market

Already many key Operational Already many key Drawbacks
space for Already many
market players as feasibility and market players as products
well as small scale scalability well as small key market
assumptions players as well
players Assumptions are scale players made on
assumptions are based on market as small scale
market players
based on market comparison comparison
comparison
Fresh Leadership
01
Food N The team has seven members at present was able to form tie ups with 500 farmers in
the initial year itself

Venture Idea and Locations

02 Metropolitan cities which lack availability of quality fruits and vegetable
service can use this platform to order bio farmed fruits and vegetables .

Scope
03 Untapped potential as people are becoming more health conscious.
Could be scaled up to procurement and sale of bio farmed fruits and
vegetables as to European markets

Revenue
04 Charging farmers for monthly sales rather than using the platform as
well as consumers a nominal fee yearly

Risk
05 Direct competition with Big Basket and Amazon, Improving operational
efficacy, ensuring quality
 Marketing Strategy

Creating Digital Creating customer Awareness campaigns and TV ,Print media

Platform interface social media promotion Advertisements
Farmers can be made Ads promoting the Increase the outreach
Customer can order
to part of the platform need for fresh by using brand
online and make
To sell the products pesticide free eco ambassadors for good
weekly refill orders.
directly. products health
 Operations Strategy

Farmers update Inventory Pick , Pack,

Customer orders Warehousing
on platform collection Deliver

Farmers update about Customers hotel

the produce on the chains order the
Collecting and Delivering within
digital platform produce Procurement from
storing in cold 16 hours of
• Produce type depending upon local farmers
storage procurement
• Price requirements product based on
• Quality through the location
• Quantity available platform
Thank you