Professional Documents
Culture Documents
S W
Highly diverse product mix
Robust distribution network and
channels; Arrangements with Risk of highly complex supply chain
distribution partners system
Cost effective advertising campaigns Procurement issues
and marketing strategies
Leadership
O T
March 22, 2015
PESTEL ANALYSIS
Political interference in cooperatives
Cooperative elections and parties
Packaging Technology
Efficient Distribution and Transportation channel
Information Communication Technology
Cold chain and low temperature technologies
Threat of Substitutes
MEDIUM Bargaining Power of Supplier
Although many drinking LOW
substitutes to milk are available, Mainly the suppliers are local milk
the dairy industry enjoys high producers; hence their bargaining
profitability in case of other dairy power is low
products
*Percentages indicate market share as on 2013 given in the case, except chocolates
Cu
ACTIVITIES
st
SUPPORT
om
Human Resource Management- Leadership & open culture
er
M
Vaa
lurgi
Technology Development- Integration from farmers to customers; B2B
e
n
Procurement
lue
Logistics:
Operations Logistics:
Vian
Sales and Support:
aerg
Production
Milk Village Marketing: After sales
by co-
om
tM
processing, Diary Co-op Distributors, services
operative
s
Cu
Packing society, Retailers
and union
members Milk unions
Beverages Amul Kool, Kool Café, Prolife Lassi/Butter Milk, Spiced buttermilk