PRINCIPLE OF MARKETING

KFC PRICE AND STRATEGY PRODUCT

GROUP 3

1.ADIB HAMDANI BIN ABDUL RAHMAN

2.NOR IKHMAL BIN ABD HAMID
3.ROZIANA BINTI WILLIE
4.ROHAZFARIEYNA BINTI MATASSAN
5.AYU HANDAYANI BINTI SAIFUL
 market-skimming
New- pricing
product market-penetration
pricing pricing
product line
pricing
optional product
pricing
product mix captivate product
pricing pricing
pricing by product
strategie pricing
s product bundle
pricing
discount and allowance promotional
pricing pricing
segmented international
price pricing pricing
adjustment geographic dynamic
pricing pricing
psychological
pricing

price cuts
price price increases
change
NEW MENU IN KFC
 WHAT IS PRICE ?

• Price is the any amount of money that customers have to

pay while purchasing the product. More broadly, price is the
sum of all the values that consumers exchange for benefits
of having or using the product or services.
TYPE OF PRICE

VALUE- GOOD VALUE

BASED – –
PRICIN VALUE ADDED
G PRICIN PRICIN
G G
WHAT IS STRATEGY ?

Action that managers take to attain one

or more of the organization’s goals .
Starategy can also be defined as ‘A
general direction set for the
company and its various
components to achieve a desired
state in the future . Strategy results
from the detailed strategic planning
process’.
 Integrati
on
Strategi
es

Defensiv
Type Of Intensive
e
Strategi Strategie
Strategi
es s
es

Diversific
ation
Strategie
s
• PRICING STRATEGY
• New- product pricing strategies
• Market – skimming pricing
• Market- penetration pricing
 
Market- skimming pricing
 Strategy with high initial prices to “skim” revenue layers
from the market

Competitors should not

Buyers must want the
to be able to enter the
product at the price
market easily

Costs of producing the

product in small
Product quality and
volume should not
image must support
cancel thde
the price
advantages of higher
prices
• market-penetration pricing
sets a low initial price in order to penetrate the market
quickly and deeply to attract a large number of buyers quickly
to gain market share
price sensitive market
inverse relationship of production and distribution cost to
sales growth
low prices must keep competition out of the market