WPSA 2017 KEYNOTE

SPEECH FRAMEWORK
Keynote: Deliver the Underlying Message of
the Event
Event: WPSA
Theme: Poultry for Better Tomorrow
Who are the Stakeholders of the Industry
Industrialists/ Integrators
Dealers/ Entrepreneurs Production & Supply Side
Marginal Farmers
End Consumers
Government
 Contribution of Poultry to the Economy
 Employment
 Women Empowerment
 Food Security/ Food Safety
Stakeholders
What is the Chain of Poultry Industry? – KIA AHL Model/ Mkt Model
Bottom Up – Supply Side
1. Marginal Farmer Contribution of
DOC sorted & graded  Large Integrators
Price of live broiler  Mid size farmers – 3000 – 5000
Conversion cost & Bio-security birds
Animal husbandry practices  Small farmers
Achieving economies of scale  Backyard farming
Price of broiler – geography basis What are the production & %
High input cost
 Feed
 Medicine
 DOC
Stakeholders
2. Dealers (come up with a better term)
Not in the very near future can we shift this line of business or business model
They are nothing but the Middle man
Gets credit from company
Gives credit to Marginal farmers
Provides support to Marginal farmers in form of feed, DOC, medicine
Buy back from Marginal farmers & provides distribution chain for Large
Integrator
Different levels of profit
Stakeholders
3. Large Integrators
Production of the inputs
DOC
Feed
Awareness to increase demand
Biggest risk takers (considering GP & PS) [25-30 thousand crore tk.
investment; check with investment board, BBS]
Calculate the running investment
4 crore DOC, price, Feed price
PS/GP
What is the bridge between Supply & Demand (consumer)
Products
• Egg What this opens up?
Consumer
• Meat  Avenue for Branding & Product
Differentiation
 More accountability towards the
• Some note on Consumer products
 Consumer is willing to pay more for  Both Egg & Meat Traceability
quality product (implied but not backed
up by research)  How to ensure quality
 Increase in GDP
 Increase in awareness due to internet
(limited due to education)
 Change in spending behavior (spendable
income size)
 Search for statistics
How Government is a Stakeholder
The poultry industry Millennium Development
• Contribution to GDP Goals – MDG
Sustainable Development
• Employment Goals - SDG
• Woman Empowerment
• Cheapest source of protein
• Contribution to change in diet composition
• Carbohydrate %, Protein %
• Food Security
• Food Safety
Problem Statement
• Very elastic price-demand-supply relations
• High input cost (DOC), LPAI Vaccine
• High conversion cost (Feed to Meat)
• Susceptible to disease due to bio-security. Geography
• Lack of knowledge in farmer level
Animal husbandry knowledge
Physical knowledge
Economic knowledge
Problem Statement
• High medicine cost
• As a whole awareness
Profitability
 Farming
 Bio-security
 Medicine
 Use of finished feed
• Bio-security
• Price of live broiler due to geographical location
Problem Solving (Where interventions are needed?)
Farmer and Dealer level
• Awareness
• Farmer level Profitability
• Dealer level
• Consumer level Awareness of protein intake
• Bio-Security
• Farmers – economics and profitability
• Responsibility of Big and Small Farmers
• Vaccine and other schedule
• Short and Long Term profitability of implementing bio-security
• Low interest loan for Marginal Farmers
• Farm insurance
Problem Solving (Where interventions are needed?)
• Maintaining the live broiler price regardless of geography
• Control supply side to maintain price equilibrium and price inelasticity
• Geography wise slaughter house
• Storage of slaughtered birds
• Awareness/ Educate customers about slaughtered chicken
• Brands will be formed
• Brands will be able to pull farmers under bigger umbrella and
cooperate to achieve economies of scale
• Proper waste management for environment
Problem Solving (Where interventions are needed?)
Reducing the Input Cost
DOC: LPAI Vaccine (GP, PS, DOC) Relationship
1. Cost covering from less product
2. Supply shortage in the market Calculation
Demand – Supply interaction

Feed: Imposition of Duty of RM

Inputs of the Inputs (Maize – 70%, Soya Bean – 20%)
Logistics – bulk grain handling at port
Silo at port Calculation
Bulk carrier
Steps of unloading at port to factory
Systems/ Quality loss
DATA MINING RESOURCES
Information
BBS
HIES – Household Income Expenditure Survey
Bangladesh Economic Review
FAO Reports
Agriculture & Finance Ministry
The Poultry Site
BRICC
Trading Economics
Index Mundi
CIA world fact sheet