FIRE PHOENIX

Situational Analysis
Vulnerable Food Supply Chain

High usage of pesticides Decrease in food production

77% of farmers used Use of pesticide raise food

pesticides at least once production

Challenges with Irrigation Skyrocket prices

60% of the farmers face issues with Price of local vegetables
irrigation due to depleting have increased between 13
groundwater or lack of equipment. per cent and 106 per cent in
2021.
Industry & Driving Forces
 Political
Government is focusing on the
modernization and R&D in the
agriculture sector to develop
production competency.
 Social
Due to the lack of profitability
opportunities, the relative number
of farms has been decreasing over a
few decades.
 Economy
While the agricultural GDP
increased by 40% in absolute
numbers, its share of overall GDP
declined from roughly 18% to 14%.
 Technological
Technological advancements have
been introduced to meet an export
target of $120 million in the current
FY.
Underlying Issues

Farming Stage Consumption Stage

• Depletion of Ground water • Lack of Supply Chain Transparency

• Inaccessibility of Machinery • Health Hazard
• Overwatering during Irrigation • Lack of Nutritious Non-starchy diet
• Vulnerable to Natural Disaster • Excessive Price Volatility

Journey of a Crop (From farmer to consumer)

Consumers Creditors Retailers
Buy their groceries from their Provide high interest (20-25%) Source their groceries from intermediaries
nearest retailer. loans to the farmer. at high prices (39% of profit).

Farmers Intermediaries
Produced the crops and are forced to sell to the Buy the crops from farmers at low prices and resell at a
intermediaries for a low price (11% of the profit). high margin to the retailers (50% of the profit).
 Big Idea

“Leveraging Technology to
integrate Urban Farming”

Justification: We proposed to you our Big Idea Leveraging Technology to integrate farmers and an
end-to-end supply chain and value chain.
Proposed Solution

“Agro Harvest”

Justification: A seed-to-sell solution by maintaining a proper supply and value chain by

connecting with the country by ensuring a demand driven approach by promoting local
capacity and by collaborating with maximum amount of farmers, customers/dealers.
 Company Introduction

Facility type Digital and Technology integrated

Location • Scalability (Potential Market Expansion)

• Market with agro-based economies

“Agro Harvest” • Market with UDC alternatives

Bring a technological revolution in

Vision Bangladesh's agriculture.
Business Canvas Model

Key partners Key Activities Value Propositions Customer Customer Segments

Relationship
Vegetable Direct Customers -
Production, Storage, To provide make Offering Grocery Chain,
Chaldal, E- Transportation, R&D. healthy organic competitive pricing Organizations,
Commerce grocery vegetables to clients. E-grocery chains
chains, Major accessible for all.
Restaurants, Indirect Customers -
Hospitals. Key Resources Channels Consumers.
Industry Expertise,
Research Expertise, Traditional Groceries
Research & Production Online Channels
Database, Control
Database

Cost Structure Revenue Streams

Land Acquisition & Infrastructure, R&D, Training, Selling vegetables, Lead generating, Subscription
Revenue Sharing, Selling commission. model
What does Agro Harvest offer

Advanced Crop Inputs

Non-cash financing for the farmers such as
fertilizers, pesticides etc.

Knowledge and Educating

Agricultural advice and methodology that
ensures maximum quality and quantity of yield
by educating them about the platform

Agro Business Supply Chain and Marketing

Connecting farmers of the country to
prospective buyers as well as ensuring fair prices
for their produce.
Action Plan
Action Plan
Q1-23 Q2-23 Q3-23 Q1-24 Q2-24 Q3-24 Q4-24 Q1-25

Raise Funds

Acquire Land Develop Infrastructure

Establish
Training Center

Recruit & Train Farmers

Build R&D
Continuous Research & Monitoring
Team

Build Strong Relationship with Key Supply Chain Partners

Pre-Launch Marketing Activities

Launch

Asset Management Construction HR Activities Operations

Financials
Financials

BDT 25M
Seed Fund

BDT 40M
Pre-Money Valuation

49%
Stake Offered

BDT 49M
Pre-Money Valuation

[ Note: Every calculation done under assumption values. ]

Future Opportunities

Portfolio &
Production Exporting to Consultation &
Expansion Emerging Markets Licensing
Thank You