Professional Documents
Culture Documents
Submitted by
Berkus Method
Add company value up to ½ million
Product Rollout or
Add company value up to ½ million
Sales (reducing production risk)
Quality Management
Team (reducing execution risk)
Berkus Method
Comparison Report
Fresh Basket & EcoCitizen BIF-LOS Life
LivFresh Fresh Food N Venture
Co Solutions
Technologies
Value Driver Add to Pre-Money Valuation Assigned Value Assigned Value Assigned Value Assigned Value Assigned Value
1. Sound Idea (basic value, product risk) 0-500,000 $1,00,000 $3,00,000 $3,75,000 $2,00,000 $2,00,000
2. Prototype (reduces technology risk) 0-500,000 $50,000 $3,00,000 $1,00,000 $3,00,000 $3,00,000
3. Quality Management Team (reduces execution risk) 0-500,000 $3,50,000 $3,00,000 $3,50,000 $2,50,000 $1,50,000
4. Strategic Relationships (reduces market risk and competitive 0-500,000 $1,00,000 $2,50,000 $1,50,000 $1,50,000 $1,50,000
5. Product Rollout or Sales (reduces financial or production risk) 0-500,000 $75,000 $75,000 $75,000 $75,000 $75,000
PRE-MONEY VALUATION $6,75,000 $12,25,000 $10,50,000 $9,75,000 $8,75,000
LivFresh Fresh Food N Venture Fresh Basket & EcoCitizen BIF-LOS Life
Co Solutions Technologies
Food N 01 The team has seven members at present was able to form tie ups with 500 farmers in
the initial year itself
Scope
03 Untapped potential as people are becoming more health conscious.
Could be scaled up to procurement and sale of bio farmed fruits and
vegetables as to European markets
Revenue
04 Charging farmers for monthly sales rather than using the platform as well
as consumers a nominal fee yearly
Risk
05 Direct competition with Big Basket and Amazon, Improving operational
efficacy, ensuring quality
Marketing Strategy