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The Business Model Canvas Designed for: Designed by: Date: Version:

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

- Cambridge Judge Business - Marketing - Big data technology and analytics - The benefactors of this business - Benefactors are the patients and
School are the patients and the especially the pharmaceutical
- One drug, Soliris, used in the - Treatment of patients with rare pharmaceutical companies because companies. Cooperation with Healx
- The Tech Healx treatment of paroxysmal nocturnal this will be going to be a great help will provide a great deal like medical
hemoglobinuria in medical research in rare - data information, money or funding,
- Business Accelerator diseases. The unity of and a less medical price charges
- Specializes of recovery to the pharmaceutical companies, various that will change the course of
- The patients with rare disease patient have a rarest disease. of rare - diseases will be able to be medical innovation.
cured in a matter of years because
- Pharmaceutical companies - Giving an incentive to the other of the information’s they have
companies given to the database of the Healx.
- Partnership
Healx struggled to get pharma
- They required asset sharing, companies to join the platform;
- Medical Partitioner personalization, and collaborative they were concerned that their
ecosystem
- Developed the world’s most treatment data would leak to
efficient AI for discovering and competitors. But the Healx team
translating treatments for rare spotted an opportunity to give
diseases companies an incentive so they can
rest assure. This business is costing
a million pounds by the
investments from several global
funds and manages to help the
pharmaceutical companies to
predict such failures with high
accuracy, potentially saving millions
of pounds a year.

Key Resources Channels

- They compared the amount of - Personal medicine


drug data currently provided to
sufferers of rare diseases.

- They covered 1,000 of the


7,000 rare diseases that have
formal advocacy groups worldwide.

- Looking at the proportion of


known data on rare-disease-
relevant drugs.

- Some 350 million people,95%


of whom currently get not even
reasonably relevant drug
recommendations.

- If an expensive treatment
doesn’t work for a patient, the
company responsible can be forced
to reimburse NHS providers for its
cost.
Cost Structure Revenue Streams

- The important cost was taking some data in other companies and paying some incentives for - The customers are willing to pay because of the services and the more accurate results and
their data or ideas. information about them.

- The most expensive key resources were the data about everything and especially the start off - They currently paying for the information and descriptions
place.
- They have revenue in a way that while they researching many data about things they gain and
- The most expensive key activities was the developed machine. collected data. And making cure for the rare disease and they earn money and revenue their
place.

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