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Business Model Canvas Medico 3CO30_03 02-05-2021 1.0

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Providing online medical An online medication Innovation with the Users:

Healthcare Experts assistance on daily basis as platform for Integrated Doctors: Conference calls and
well as in emergency healthcare services Interactive learning sessions
Students
Biopharmaceutical Extensive domestic reach
Providing better insurance and Online consultation and
companies pathology facilities with wider appointment booking Adults
domestic reach Convenience & Efficiency
Medical centres and R&D Lab diagnostics and test People requiring routine
Promotions services at home 24/7 assistance
institutes checkups and tests
Marketing & Advertisement Free home delivery of Discount & Promotions
Pharmacists medicinal products Customers:

Traditional Physicians Key Resources Meeting customer Channels

satisfaction level through Old aged people
Intellectual resources : Licenses, Patents, service reviews Communication through
Insurance Companies Data Medical Institutions: hospitals, People with chronicdiseases
Convenient and easily pharmacies,
Human resources :Technical Marketing staff
Laboratories accessible 24*7 service health personnel (doctors)
Collaboration with healthcare &medicine
with exciting offers/discount Working professionals
companies
Advertisement through social
Transportation:- FedEx Physical :Laboratories, health care agencies media

Financial :Good financial results,investors Mobile application and website

Commercial agents
Multiple acquisition and
partnerships

Cost Structure Revenue Streams Revenue Strucuture

App Development and
Maintainence
( 12 months) - INR 1.5-2.0
lakhs
Doctor Consultation- 240
Doctors
INR 9,60, 000(12 months)
Medicines-buy-out - INR
25,00,000
Miscellaneous Charges -INR 1
,00, 000
Research and Development
cost(12 months): INR 5,00,000
Staff salaries (12 months): INR
25,00,000
Delivery Partners salaries(in-
cluding fuel prices 12
Total Budget approxed to
~INR 88,50,000
Values for which customers are willing to
pay:
Fast and Efficient Service
Discounts and Promotions
24 x 7 Dedicated Support Staff
Excellent Doctors and Path Lab support
What is revenue model and pricing
tactics?
The only thing we are keeping price on
is memberships for direct revenue.
20% of consultancy charges will be
kept by us.
10% of revenue in medicines and
pathology will be kept by us.
What do customers pay for:
Health Consultancy Customer Base: 25000, Time : 6 Months
Insuarance Membership Charges :350/month
Lab Reports Average Consultancy Charge : 250/-
Medicine Orders
Average Order of Medicine Cost :300/-
Premium Membership
Memberships(2500): 350 x 2500 x 6 = 52,50,000
Consultancy charges(17000-2500(Premium):
Medicines(30000 Orders): 30000 x 300 x 10% = 9,00,000
Pathology Revenue(10000 Orders); 10000 x 600 x 10%= 6,00,000
Insuarance Companies Charged(20 Companies, 5000 Insuarances done, companies
charged per insuarance done: 500 so 5000 x 500 = 25,00,000
Revenue of : 1,07,00, 0000
Net Profit : 2 x Income (6 Months)- Expenses(12 Months) = 1,24,50,000 ALL VALUES IN INR ONLY

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