Comprehensive Study on Marketing

Analyst

 Memon Medical Hospital

 Aga Khan Hospital
 Liaquat Hospital
 Dow Hospital
 Ziaddin Hospital
 Tabba Heart Hospital
 Memon Medical Institute and Hospital
FACEBOOK PAGE INSIDER

 Post on medical camps (OPD, Cardiology, ENT etc.)

 Post to donate blood
 Post on International Healthcare Days

INSTAGRAM INSIDER

 Same as fb post

Services that should be ad on:

 Add services, Events, Healthcare days, Diseases, lifestyle, Clinics and Success stories)
 Update Status
 Make a proper post on an internship program we offer or a position that we want to hire for our hospital

SWOT ANALYSIS
STRENGTHS

Provide welfare services

Availability of Free Camps

Effective outreach centers

Good treatment results

WEAKNESSES (loop holes)

Attitude problem of Nursing staff

Long waiting time for patients

Limited no of doctors

Shortage of medicines

Lack of competitive strengths

Inability to attract new patients

Charge unnecessary from patients

Threats

Negative patient reviews

Dissatisfied patients

Unfulfilled expectations of patients

Lack of IT department services

Unforeseen emergencies

Increased competition from newly built hospitals

OPPORTUNITIES

Develop healthcare programs to drive more engagement

Collaborate with different healthcare organizations to

knowledge share

Explore adding new procedures to compete better (I. e

workshops, sessions , videos or QA session with doctor
directly on social media websites)

Be active on instagram & LinkedIn

Hire new staff for better results or give them training or

sessions of how to deal with patients

Increase patient awareness about the services offered

Hire more doctors for a better engagement & results

Provide discounts services on healthcare days in order to

patient’s attention

Provide our patients for an online doctor consultation,

home delivery of medicines services, and at-home lab
services.

Should have buy an advanced technology machines for

different departments for a better result

AGA KHAN HOSPITAL

Look up disease (disease information on their main page)

FACEBOOK PAGE INSIDER

 Post on Free Hepatitis C Treatment ( FREE for Zakat mustahiq patients , 75%
 OFF for welfare patients , 30% OFF for everyone)
 QA session about chest infections in children where Dr. will directly monitor the
post and answer your queries for the next 24 hours.
 Post on Covid 19 update (A VIDEO by dean about what you can do to keep
yourself and your loved ones safe.)
 Post on don’t ignore tinnitus and consult our expert Ear, Nose and Throat (ENT)
specialists.
 Post for consulting a Lung Specialists to avoid smoking
 Post for consulting a Cardiologist if you experience squeezing pain or discomfort
in the chest.
 Pregnancy Post for a healthy Quality Care at the AKU Hospital
 QA session about Ear, Nose or Throat problems where Dr. will directly monitor
this post and will answer your queries for the next 24 hours.
 Orthodontic services Post to get your desired smile at any age.

Conducting Facebook Live Event: Have Queries Related To Your Child's Health?

Discount offers: (official website)

Avail 10% off on Dengue fever and Chikungunya testing package at our clinical laboratories

INSTAGRAM INSIDER

 Highlights & reviews of all the covid 19 vaccinated people’s, university celebrations, and
healthcare days)
 University posts
 Virtual Internship Program post
 LIAQUAT NATIONAL HOSPITAL
Covid 19 Updates as slide (official website)

FACEBOOK PAGE INSIDER

 QA Session about DRUG information for everyone where experienced pharmacists

with answer patient queries
 Post on Executive Check up to ensure a healthy screening packages
 Post on Certificate course on Research Foundation
 Winter sports day Celebration post by Department of Neurology
 Post of workshop on Spectrum of Urogynecological Problems & management
 Encouraging Post for watching their consultant live on F.M radio
 Post on an awareness session on health and fitness session
 Post of a Zoom Link Session on Healthcare Services
 Admission Post
 Post of Free membership program to the patients for a whole week on health &
Awareness
 Post for psychologist, dermatologist, diet & fitness specialist
 A video post for encouraging discharge patients to get their check up easily at home
from their nurses

INSTAGRAM INSIDER

 Same as fb post
 They have a status on their page & have highlighted all the details
 DOW Hospital

FACEBOOK PAGE INSIDER

 Trainee Program
 Admission Program
 International days post
 International Conference "Sustainable Development Goals"

Events:
 Gender Equality Program
 Open House Session
 Virtual Open House Session

INSTAGRAM INSIDER

 Admission post
 Post on Healthcare days
 Pot on Online training program
 Post on free membership card
 Post on their pharmacy services
 Ziauddin Hospital
FACEBOOK PAGE INSIDER

 Post for online services include: online doctor consultations, home delivery of medicines,
domiciliary services, and at-home lab services
 Post for conducting a video for the treatment of Arthritis
 Introduce the latest technology for Interventional Radiology to advanced imaging through
needles, tubes, and catheters for diagnostic and surgical purposes.
 Post for Introducing a page on Whatsapp
 Post for providing a quality care and expert facilities for conditions such as sports injuries, joint
replacement, fractures, and spinal deformity.
 Video Content about Covid 19
 15% discount on all Radiology and Laboratory services with your Meezan Debit Card.

INSTAGRAM INSIDER

 Having highlights of all the international healthcare days

 A highlight on the awareness of breastfeeding, covid 19 & all the services they offer
 A highlight of a newsletter
 A highlight of patient reviews
 Encouraging post for patients to tune in to FM Radio & to listen their consultants
 Post for donating a blood
 Video post for using the advanced technology machines for Radiology and Dialysis services
 Voice over video post for a knee replacement, covid 19 vaccination & mouth cancer

On page Services:
 Upcoming events & news mention
 Health, wellness & lifestyle clinic: (Packages, diagnostic & test )
 Tabba Heart Hospital
OFFICIAL PAGE INSIDER

 Providing a messenger service for a query

 Providing a free of cost booster shots
 Having all the details of their upcoming events & news
 Having a latest video on the prevention of stroke for a better engagement

FACEBOOK PAGE INSIDER

 Video post of success stories

 Post of hiring a position
 Post on an informational video about different Diagnostic tests for the awareness of the
general public
 Post on the collaboration with the Pakistan Society of Echocardiography & Continuous
Medical Education (CME)
 Video post of a patient regarding a camp
 Post on Teleconsultation Services where patients consult about their disease symptoms from
the comfort of their home
 Post on Home Health Services where a patient can get their medicines at their doorstep
 Post on admission, online training program, CME programs & workshops

INSTAGRAM PAGE INSIDER (repetitive post most of the time)

 Highlights of all the camps, centers, covid updates &healthcare days.

 Post for a covid test
 Post for a 15% discount with UBL on healthcare services for a whole week
 Post for a diabetic check up with discount offer
 Post for introducing an evening consultant
 Post for launching an executive clinic services on Urology
 Post for using an advanced technology services
 Post on Nutrition for a patient guidance
 Post on Fellowship training Program
 Post on providing advance form of dialysis
 Hiring post for the position of marketing manager
 Post on FCPS – Urology viva preparation class