Presented By:

Rajanee Maharjan
Marketing Manager
May 4, 2020
What we are
DOING
during this
Lock Down!!!
 Overcoming the Covid-19 FEAR.

 Showing we are all connected with the current crisis and

demonstrating deep care to our customers via

Online FREE OPD (Text or Call)

Availability of Online FREE OPD message was

published on FB.
FB queries are being handled

Regular FB / LinkedIn post related to Covid 19

Re-optimising content we’ve already created at

FB/LinkedIn
Revised Kantipur FM jingle (FM jingle.m4a)

Requesting Media journalist to schedule interview of

Drs via phone or via chat app.

Continuing communication with Referring Drs

regarding
“Stay Safe”

OPD open from 10am to 2pm

Referral Distribution management

And thank you note

Played Educational materials

Placed banners regarding Covid 19 and safety

measurements
Communicating proactively with our customers

Cancer patients – 2076

Prospective patients

Video Marketing

Email Marketing
Online OPD:
Facebook post
Hand Wash
Reminder:
Facebook post
Cancer awareness and Precaution
for Covid 19
What we CAN DO during and
after this lock down?
Deep care to our customers

Show - we are all connected with the current crisis.

Develop and Maintain Courtesy system

Improve our Online Presence

Re-optimise content we’ve already created

Social media management

Keep Digital marketing going

Customer Survey Satisfaction
Communicate proactively with our customers

Develop Frequent Communications Calendar

Take Any Opportunities That Arise to Help People in

the Crisis

Scheduled Online

Consultation with FEE (to

reduce hospital visit)
 What are our
LIMITATIONS
During and after Lock
Down?
MEDIA (Paper, Magazine) advertisements

Interviews of Doctors (Face to face)

Signage / Billboard placement at several locations

Banner / Flex prints

Calendar Print and Distribution all over Nepal

Market Visit

Outside Valley

Outside Nepal

Referral Distribution
 “There is always
Opportunity
in
Calamity”.

Thank you
all for this Opportunity