Give at least 3 types of products and their

potential target markets?

1. Clothing and apparel
Potential Target Market - Youths and Adults
We all know that clothing is one of our basic needs. From
babies to the elderly, everyone needs clothes to survive. Not
only do they shield us from the harsh weather, but they also
give us the confidence to interact with other people. With
clothes being an essential part of all people’s lives.

2. Soap
Potential Target Market - People Age 17 above
From washing hands to cleaning pots and pans, soaps have
become essential to modern life. They keep us clean and
remove the dirt and germs from our hands and bodies. Soaps
have become life-savers to all people in the world during the
Coronavirus Disease 19 (COVID 19) pandemic.

3. Spices
Potential Target Market - Adults
Spices are a staple in almost every home on the planet. Their
use in flavoring meats, fishes, and various dishes made them
a very lucrative mass-market product.

What is mass media marketing?

Mass marketing aims to advertise to the highest
number of potential customers. The technique is
largely popular among big corporations and is quite
literally the polar opposite of niche marketing. Mass
marketing markets to everyone and commonly focuses
on selling "must-have" products at a lower price to
achieve a higher number of sales and to obtain
maximum brand exposure. Mass marketing can be
extremely effective to push new products or services,
to increase brand awareness, and retain loyal
customers. In this form of marketing, companies
appeal to the whole market with one strategy or one
offer. And they broadcast their messages to reach a
wider audience as possible. The most common
platforms for mass media are television, newspapers,
magazines, radio, and the Internet.
Give at least 2 products and discuss their mass
media marketing?

McDonald's marketing strategy across the various

offline and online methods has allowed the
company to maintain its leadership position in the
fast-food business. The target audience is families
that allow most of the population to feel
comfortable at the restaurant. McDonald's online
advertising helps the brand reach its goals of
building brand awareness and creating demand.
The information used online is similar to what you
might see in a McDonald's TV ad or on a billboard.

McDonald's marketing
strategy in the digital
medium includes customer
interactions through social
media like Facebook and
Instagram. The customers
interact with the brand
and with each other on
social media. By asking
customers to post pictures
of their meals online,
McDonald's takes
advantage of the growing
food photography trend..
Give at least 2 products and discuss their mass
media marketing?

Downy uses TV commercials to improve consumer

awareness.Offered in 50 countries. Downy's main
strategy is to dominate the niche market of 20-40
years old housewife/housemaid. The experiment
measured the impact of using six-second bumper
ads by comparing brand versus promotional call-
to-action messaging combined with different
signal-based advanced audience solutions. Short-
format video ads can still be memorable and drive
significant lift in ad recall, especially when viewed
by relevant audiences. Downy's campaign with
clear promotional call-to-action messaging using
signal-based audience solutions (In-market +
Affinity + Life Events) drove the strongest recall and
purchase intent. In fact, the brand’s seasonal
promotions sold out.
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