TimeShare Media
Research Notes
Brand Attributes
● Brand Personality Words:
○ Accessible
○ Unique
○ Trustworthy
○ Strategic
○ Authentic
● Brand Style Words:
○ Professional
○ Creative
○ Graphic
○ Bold
○ Clean
Target Audience
Local and national business owners and artists.
Top Area Industries
“The largest sector in Monterey County, California is Agriculture, Forestry,
Fishing and Hunting, employing 57,593 workers. The next-largest sectors in
the region are Health Care and Social Assistance (22,708 workers) and
Accommodation and Food Services (21,635).” 2023 Monterey County
Workforce Development Board
Color Psychology Research
Teal, sky blue and mustard
Teal, sky blue, and mustard create a vibrant color trio that exudes
energy and professionalism. The cool tones of teal and sky blue
provide a calming backdrop, offset by the bold and warm Mustard.It’s
the perfect color for visual contrast! This palette suits creative
industries like design agencies or startups, projecting confidence and
uniqueness.
Blazing orange and mahogany
Blazing orange and mahogany evoke warmth and intensity. The bright
hue of blazing orange beautifully contrasts with the deep tone of
mahogany, making it ideal for modern industries like marketing or
food and beverage. This pairing conveys strength, depth, and
opulence!
Electric blue and dusty gray
The vibrant electric blue offers a vivid splash of color, which is
harmoniously tempered by the muted tone of dusty gray. This contrast
strikes a balance between energy and subtlety. It’s an ideal choice for
industries that strive for a modern, engaging, and sophisticated
aesthetic, such as technology or digital marketing.
Blue & turquoise
If it’s intelligence, confidence, and trust that you’re after for your logo,
try combining blue and turquoise. The colors are from the same color
family but are different enough to create a striking duo, with the
turquoise used sparingly. Tasteful use of bright colors can really make
a design pop! Bright teal pairs well with almost any darker,
muted color.
