Color Psychology in

Logo Design &

Branding
Red Color
Represents:
Passion, Love, Energy, Anger,
Hunger, Health, Desire,
Determination, Excitement and Life

Websites:
Food, Sports, Emergency Service,
Healthcare, Beauty and
Entertainment Industries
Blue Color
Represents:
Professionalism, Trust, Authority,
Power ,Loyalty, Calm, Control, Logic,
Honesty, Intelligence, Security,
Purity, Freedom, and Confidence.
Websites:
High tech, Government, Legal,
Finance, IT, Equipment,
Healthcare, Energy, and Transport
Industries
Yellow Color
Represents:
Happiness, Friendliness, Optimism,
Confidence, Warmth, Innovation
and Caution
Websites:
Entertainment Industry,
Automotive, Baby Care Products,
Leisure, Sports, Sence of Happiness,
Energy, and Food Startups
Orange Color
Represents:
Vibrant, Playful, Happy, Artistic
and Energetic, Warmth, Sensuality,
Comfort, cCreativity, Youth, and
Heat
Websites:
Entertainment (Nickelodeon),
Family Products, food (Fanta,
Dunkin’ Donuts), Baby Care
Products, Pharmaceuticals
Green Color
Represents:
Harmony, Natural, Healthy,
Renewal and Plentiful
Websites:
Tourism, Medicine, Nature, Sciences,
Eco-Friendly companies or
Businesses revolving around
Agriculture, Recycling, Landscaping,
Gardening and Solar Power
Purple Color
Represents:
Fantasy, Mystery, Magic, Royalty,
Luxury, Celebration, Wisdom,
Imagination, Education and
Elegance
Websites:
Beauty Brands, Feminism, Luxury,
Religious institutes and educational
organizations
Black Color
Represents:
Authority, Power, Mystery,
Boldness, Elegance and
Sophistication

Websites:
Fashion, Jewelry,
Cosmetic
White Color
While you can have a white logo,it must always be paired with another color (as a background)

Represents:
purity, innocence, simplicity,
cleanliness, neat, open, equality,
new beginnings, and peacefulness

Websites:
it can work for almost any brand
 1. Yellow & red 2. Black & yellow 3. Purple/Blue & pink
creating a sense of popular within the often seen in industries such

energy and playfulness entertainment industry, as beauty and blogging

has an air of mystery and

intrigue
 6. Red, navy &
4.Blue & green 5. Orange & purple
yellow
works particularly well in for a fashion, beauty, or
for an entertainment or
the fashion, media, and home furnishings brand
restaurant brand
entertainment industries
7. Purple & yellow 8. Pink & blue 9. Black & red
popular in the restaurant in the beauty, blogging, color combination

and education industries or wedding industries. dominates and instills a

sense of power and

energy
10.Orange & blue 11.Yellow & green 12.Black & orange
popular in the often seen in industries combination would work

technology and banking such as agriculture, well for the film and

sectors cleaning, and music industries

environmental services.
13.Brown & yellow 14.red & white 15.Teal & coral
popular in the combination for teams, for creative consultants,

restaurnats and cafes as well as retail spaces and education-based

businesses
Thank You
FROM

GETSETGOWORLD