Red and yellow

RED
What color red signify

- It’s a hot color (associated with fire, violence, warfare, love, passion and anger)
- Red is also associated with Communism

In other country it means

China – happiness, prosperity, attract good luck

South Africa – mourning

Africa – AIDS Awareness (because of [Red Campaign]

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BUT

Red may be a strong accent color in design. It can be overpowering if utilized excessively in designs,
especially in its purest form. It's a terrific hue to utilize when you want to express force or passion in your
design. However, red can be quite adaptable, with brighter variations being more lively and darker tints
being stronger and more elegant.

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- Depending on the viewer's culture, background, and personal experience, different colors have distinct
meanings and connections. Red, for example, can represent passion, excitement, urgency, or danger. You
must grasp how colors effect your users' moods, emotions, and perceptions, as well as how they
communicate your brand identity and values.
The psychology of red

The color red can actually increase a person’s heart rate and cause them to breathe faster. Red is
associated with lust, excitement, love, energy, and movement. It also has some potentially negative
associations including war, violence, fire, anger, and danger.

When to use red

- Use red as an accent color to draw attention to something, or to create excitement. Red can be
good for food, fashion, entertainment, sports, marketing, advertising, emergency services, and
health care.

When to avoid red

- Don’t overuse it! Too much excitement can be a bad thing. Red is generally not suitable for
luxury goods, nature-related content, or professional websites/services.
 YELLOW

What yellow signify

- It is the brightest and most energizing of the warm color (it associated with happiness and
sunshine, deceit and cowardice,
- Hope (as can be seen in some countries when yellow ribbons are displayed by families who have
loved ones at war. Yellow is also associated with danger, though not as strongly as red)

In other country it mean

Egypt- Mourning

Japan- Courage

India- color for merchants

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BUT

Bright yellow can add a sense of optimism and cheerfulness to your designs. Softer yellows, rather than
blue or pink, are widely utilized as a gender-neutral color for babies and young children. Light yellows are
also more calming and happier than brilliant yellows. Dark yellows and gold-hued yellows can sometimes
appear antique and are employed in designs that require a sense of permanency.

The psychology of yellow

Yellow is the brightest color. It is associated with competence, happiness, cheer, optimism, and youth.
Yellow also has some negative associations such as cowardice, deceit, and cheapness.

When to use yellow

- Use bright yellow (sparingly) to energize people or to create a sense of happiness. Use soft, light
yellows for a calmer happy feeling. Yellow can be great for drawing attention to call to action text
and buttons.

When to avoid yellow

- Yellow can quickly becomes overpowering. It can strain the eyes. Again, use it sparingly. Too
much yellow or the wrong hue can feel cheap or spammy.