Graphic Design

Name: Mobarok Hossain

Batch: CIT CH PGD 2012
Instructor: Rifat Hasnain
Sub: Color Psychology

Color Psychology
 You should know

What is the color psychology?

Why is it important in graphics design?
Why we are learnig this?
Color psychology studies how different colors determine human
behavior. Swiss psychiatrist Carl Jung called color the “mother
tongue of the subconscious.
Understanding color psychology is the subject of graphic
design services on how colors affect human thinking,
emotions, and behavior.
Colors are powerful psychological triggers that help
users learn better by changing their perception and evoking
emotions. color names is an important part of a child's
development.that’s why we are learning color psychology.

Now I can show you how colors

effected us and why is It called colors psychology
Why Is Color Psychology Important in Marketing?

Choosing the right colors for your marketing efforts can be the difference
between your brand standing out from the crowd, or blending into it. By
using colors strategically for your marketing efforts, you can get your
audience to see what you want them to see and help them perceive you
the way you aim to be perceived. And that’s why content marketers need to
understand what different colors mean.
List of Color Meanings
Red
One of the primary colors, and a universal symbol of passion, anger, and
excitement, red is a popular color in branding. If you’re looking for a loud,
playful, and young brand image, red is an ideal option. If you prefer a
more understated, conservative approach, red shouldn’t be on your color
radar.

Some common associations for red include:

White
White tends to be ignored or relegated to the background, but this neutral
color is important. It can work as a secondary color to provide contrast,
and can deliver a clean, simple background for a logo. White is a reflective
color that represents purity, sophistication and efficiency. Brands trying to
convey a level of exclusivity and luxury can use white to resounding
success.

Some common associations for white include:

 Yellow
This warm color is the shining example of friendliness and cheer. Brands
which are seeking to draw in consumers with a comforting, warm embrace
and youthful energy should look towards Yellow. Additionally, the color can
radiate a playful and affordable identity.

Some common associations for yellow include:

Orange
Orange is yellow’s more playful and energetic cousin. It mixes a more
invigorating and active emotion associated with red while employing
yellow’s mellower tones. Orange is great for brands looking to elicit feelings
of vitality and happiness, such as travel companies. Its aggressiveness
tempered by friendliness presents a great color for calls to action.

Some common associations for orange include:

 Purple
For brands trying to exude an air of sophistication and royalty, purple is a
top choice. It’s also a great choice for those attempting to display their
creativity and soothing identity. Purple is a top choice by brands like
cosmetics and high-end retail companies. Those looking for a broader,
down-to-earth appeal should avoid deep purples.

Some common associations for purple include:

Green
Green is one of the more restful colors, as it doesn’t force the eye to make
any adjustments. The color suggests a sense of balance and calm as well
as a connection to nature. Brands which are looking to portray an
opportunity for fresh starts and security can consider green as a way to
relax the mind. It doesn’t pack the energetic punch of the warm colors, so
companies pursuing a bold statement may not prefer it.
Some common associations for green include:
 Blue
Like the calm seas, blue inspires a sense of calm and spiritual awareness
along with feelings of trust. Blue is a great choice for healthcare and
medical brands which are attempting to inspire a sense of calm and
healing. On the other hand, deeper blues offer corporate brands a sense of
confidence and professionalism. However, overusing blue can make a
brand appear cold and detached.

Some common associations for blue include:

Brown
The deep hues of brown inspire a sense of seriousness without black’s
stronger overtones. It remains softer and its connection to natural tones
makes it a more grounded choice. Brands looking to portray a sense of
quiet supportiveness and reliability could do well with brown. Its
connection to nature also offers a sense of rugged, yet warm feelings.

Some common associations for brown include:

 Pink
Often considered the most feminine color, pink shades are nonetheless
versatile. Being a lighter shade of red, brands which employ pink can retain
a sense of energy and cheer blended with a perception of soothing calm.
This is a feeling sometimes associated with sex and sexuality. It also shines
a nurturing light that soothes and reminds us of the feminine principle.

Some common emotions associated with pink include:

Gray
Unlike many of the other colors, gray is one of the most neutral shades
available. Brands often choose it for its timeless, practical, and unbiased
feeling. It’s ideally used as a secondary color to provide a calmer and more
neutral background to bold colors, though some companies (like Apple) use
it with resounding success.

Some common associations for grey include:

 Black
Considered the absence of colors, black can still be a powerful color to
include in branding. Black is traditionally seen as a symbol of
professionalism and seriousness. However, it can also be used to elicit
feelings of elegance, substance, and power. Brands which pick black are
looking to make a powerful statement and convey a sense of authority and
respectability.

Some common associations for black include:

In below you can see a picture which has means a
lots of colors:

A colors between Gender:

A colors have a lots of emotions: look at this
images
RGB COLOS: RED,GREEN AND BLUE

255×255×255=16,777,216

When the red pixel is set to 0 then led turn on

automatically.
What is the cmyk means: c= cyan
M= magenta
Y= yello and
K=key
Image touch: gy‡Li Dc‡ii `vM¸‡jv‡K mwi‡q
†djv‡K B‡gR Uvm e‡j/
Final note be like: all colors are so related to each
others and if you find that then you are genius.so
keep understanding and keep going to know “
what is color psychology and why is it needed”
THANK YOU