Introduction

Packaging is concerned with designing and producing of appropriate packages for a product. The significance of packing has increased these days because of severe competition in the markets and rise in the standard of the living of people, good packaging protects the products on its route from the seller to the buyer and in some cases even during its life with the user. Packaged goods are generally more convenient to handle. Packaged facilitates the sale of the products. It acts as a silent salesman to the manufacturers particularly at a place where there is widespread use of self service, automatic vending and other self selection method of retail selling. Sometimes, packages are duly sealed to endure products of right quality to the consumers.

So from above it is clear packing means wrapping compressing, filling or creating of goods for the purpose of protection of goods and there convenient handling.

Levels of Packaging :
The container or wrapped is called the package. The package might include up to three levels of material. Thus old spice After Shave Lotion is in a bottle (Primary Package) i.e. in a cardboard box (secondary package) i.e. in a corrugated box (shipping package) containing six dozen boxes of Old Spice.

Function of Packaging :
As a important peripheral attribute of a product, a package has the following function to perform.

1. Utilitarian Function :

Package performs the utilitarian function by retaining and enhancing the product value to consumers in the following ways :

(a) Package protects from deterioration, spilling, spoilage and Evaporation during its transit from manufacturer to consumer.

(b) It enhances product use convenience why keeping it cleans and undistributed.

(c) It helps easy brand identification.

(d) It makes products handling easier and safe on the retail store shelves.

2. Communication Function :
Package performs a communication function by becoming an important adjust to the components of the communication mixed namely, advertising and sales promotion, it performs this function the following ways:

(a) It marks products identification and differentiation both and effective. In a competitive market when differences in the tangible product attributes are not conspicuous, it is the package whose unique presentation makes products looked different from competiting brands.

(b) Package feature communicate product massage and motivate consumers to buy.

(c) A change in the product package design and message considerably facilitates implementation of product repositioning strategy of the company.

(d) Package repeats the selling message in printing on its before consumer when it is repeatedly handled during a series of use

(e) It promotes products at the point of purchase and triggers impulse buying.

3. Profit Function :
Package also performs a profits function in the following ways :

(a) Consumers assigning relatively higher value to package are usually prepared to pay higher price for this product attribute as a result, higher contribution to profit flows package.

(b) Effective package cuts cost of handling and transportation and protects product from damage thereby, saving a company from cuts in profit.

The growing importance of packaging may be attributed to some of the following factors :
Rising standards of health, cleanliness and sanitation in the urban and semi-urban areas and amongst educated consumers. y Retailers have prepared package products on there shelves on account of easy of handling, longer shelf life and attractiveness. It also does the selling job for them. y Phenomenal growth of package, raw material supplying concerns e.g. paper cumbersome recovering rules and procedures in railway - the major national transporters have compelled marketers to properly packaged their products.

Statement of the problem

In the fiercely competitive retail environment, eye-catching, innovative packaging plays a large role in customer purchasing decisions and contributes to the overall success of the product in the market. Effective packaging appeals to the needs of the customer on a multisensory level while delivering a consistent message in line with the brand. But how can innovative packaging be implemented within the constraints of the organisation? What impact will the trend towards retail-ready packaging have on consumers? The study aims to explore the impact of packaging on sales, price, labelling and consumer buying behaviour

Objectives of the Study

y y y y y y To know about the retailers & consumers satisfaction of the services organization. To invite suggestion from retailers for improvement in Packaging. To know which kind of packaging affected the retailer's sale. To know about the changes retailers wants in packaging. To collect information about customers preference tastes through retailers. To know about the position of packaging in relation to other products

Significance of the study

y This study has allowed getting deepened knowledge about the relationship between packaging and sales of any product or consumer buying behaviour. y This study would also help in identifying the various packaging factors that has impact on the sales. It describes different aspects behind the sales of a product. y The study will also take into account the impact of packaging on the consumers and some recommendations.

This study has made us learn how important it is to put down the data that had gathered during the period of research in form of words and paragraphs to portray the actual picture and to rightly express the true side of the story and to do this we found our research advisor very helpful.

Scope of the study

The scope of this project is that identifying the various packaging factors that have impact on the sales. It describes different aspects behind the sales of a product and also takes into account the impact of packaging on the consumers and some recommendations.

Limitations of the study

Our research has the following limitations: 1) Lack of time 2) Cost for collecting data. 3) Sample size was too big as it took long time to get the questionnaire filled.

Research Methodology
a. Types of data sources Primary and Secondary Data collected for the study/research . i. Tools for collecting primary data It is a first-hand data collected by the researcher through Face to face interviews. Questionnaires Schedule etc.

y y y

ii. Sample size Number of the sampling units selected from the population is called the size of the sample. Sample of minimum 100 respondents will be obtained from the population.

Population included departmental stores, general public and students of bangalore. Sample size was of 200 buyers who were involved in the process of day to day purchasing. iii. Sampling data

Organizations records, Journals, Interviews etc.

iv.

Tools for collecting secondary data

These are those data which have been collected by some other researcher in the past for their research. Secondary data can be collected from previous research records, journals of the Organizations, websites of the Organization.

a. Hypothesis y A hypothesis is a preliminary or tentative explanation or postulate by the researcher of what the researcher considers the outcome of an investigation will be. It is an informed/educated guess. It indicates the expectations of the researcher regarding certain variables. It is the most specific way in which an answer to a problem can be stated. So the hypothesis of the project that packaging of the product influence consumer buying behaviour b. Statistical tools for Hypothesis testing

1. Pair-Sample t-test and Two-Sample t-test determine whether two samples are representative of same population. 2. One-Sample t-test determines whether a sample is representative of a population with specified mean

3. Percentage analysis (Number of respondents / total number of respondents).

Conclusion
Through this synopsis I would like to present an overall view of the need for packaging . y Packaging plays a vital role on the buying behavior of an individual as well as on the sale of any kind of product. y Develop innovative packaging.

y As per the facts from our questionnaire we concluded:  90% of sample respondents preferred to buy products withpackaging.  10% respondents out of our selected samples did not preferpackaged products. y Analysis shows that majority of the people prefer packagedproducts. So this analysis supports our research objective that packaging enhances sales because majority of people preferred packaged products. y Those who did not prefer well packaged products were those who were price conscious and not focusing on quality and other features provided by packaged products.

Bibliography