SAMAR STATE UNIVERSITY – PARANAS CAMPUS

Lapita, Paranas,Samar
FIRST SEMESTER SY. 2024-2025

( UBE TURON MALAGKIT LLC)

BUSINESS PLAN

A subject requirement
In
GE E2 INTERPRENEURIAL MIND

Submitted to:
GENNA, MABANSAG
Instructor

Submitted by:
OBLIOPAS, RICA C.
OBLINO, LAILYN F.
BSIT 2F
 UBE TURON MALAGKIT LLC

BUSINESS PLAN
JANUARY 23, 2025

FOR
UBE TURON MALAGKIT COMPANY

Street:,1, Barangay sto. Niño Catbalogan City

Contact: (63+9093-446-499)
ubeturonmalagkit@gmail.com
www.ubeturonmalagkit.com
TABLE OF CONTENT: PAGES
Executive Summary ……………………………………………………………………….…….. 1
✓ Introduction
✓ Vision
✓ Mission
✓ Objects
Description of Business …………………………………………………………………………… 2
Description of Product and Service
Market Analysis …………………………………………………………………………..………… 3
✓ Target Market
✓ Trends
✓ Barrier
✓ Demographics ……………………………………………………………………………..……… 4
✓ Place
✓ Products
✓ Promotion
Management and Organization …………………………………………………………………….. 5
✓ Production
✓ Manufacturing Process
✓ Personnel
✓ Inventory
✓ Location
✓ Supplier’s
Financial Plan …………………………………………………………………………………………. 6
✓ Income Statement
✓ Balance Sheet
Supporting Documents …………………………………………………………………..………….... 7

I. Executive Summary
Our business plan is for a food truck that will sell ube, sticky rice, and
turon in the Philippines. The food truck will be called “Ube Delights” and
will be located in a highly visible and busy location in the city. Our target
market is young professionals,students, and families who are looking for
a quick and delicious snack.

i. Introduction

General Company Business Ube Delights is a food truck that will

be located in the Philippines and will specialize in selling ube,
sticky rice, and turon. The business will be owned and operated by
two entrepreneurs who have a passion for Filipino cuisine and a
desire to bring these traditional dishes.

ii. Vision

Our vision is to become the go-to destination for ube, sticky rice,
and turon in the Philippines, and to bring these traditional dishes to
a wider audience through our food truck.

iii. Mission

Our mission is to provide our customers with high-quality,

delicious, and authentic Filipino cuisine using the freshest
ingredients and traditional cooking techniques. We aim to create a
welcoming and inviting atmosphere for our customers and to
provide excellent customer service.

iv. Objectives
To establish Ube Delights as a popular and successful food truck in
the Philippines to generate a profit within the first year of operation
to expand the business by opening additional food trucks in other
locations in the Philippines.
II. Description of the Business

Ube Delights will be a food truck that will be located in a high-traffic area in
the city. The food truck will have a small kitchen area where we will
prepare and cook the ube, sticky rice, and turon, as well as a small seating
area for customers. We will also offer takeout options for customers who
prefer to eat on the go.

III. Description of Products and Services

Our primary products will be ube, sticky rice, and turon. These dishes
will be prepared using traditional cooking techniques and the freshest
ingredients. We will also offer a selection of drinks, including water,
soda, and iced tea.

IV. Market Analysis

Market Plan Our target market is young professionals, students, and

families who are looking for a quick and delicious snack. We will focus
on marketing our food truck to these groups through social media, word-
of-mouth, and local events and festival

1. Target Market

Our target market is young professionals, students, and families who are
looking for a quick and delicious snack. These groups are likely to be
attracted to our food truck because of the convenience, variety, and
affordability of our products.

2. Trends

is a trend in the Philippines towards food trucks as a popular and

convenient dining option. Additionally, there is a growing interest in
traditional Filipino cuisine, and our food truck will be well-positioned to
capitalize on this trend.
3. Barrier

potential barrier to our success is competition from other food trucks and
restaurants. To overcome this, we will focus on offering high-quality,
authentic dishes and providing excellent customer service to differentiate
ourselves from the competition

4. Demographics

Our target market is young professionals, students, and families who are
looking for a quick and delicious snack. These groups are likely to be
located in urban areas and have a moderate to high disposable income

5. Place

The food truck will be located in a high-traffic area in the city, near office
buildings, schools, and residential areas. This location will allow us to
reach our target market and generate a steady stream of foot traffic.

6. Price

Our prices will be competitive with other food trucks and restaurants in
the area, with dishes ranging from 50-100 PHP ($1-$2 USD). We will
also offer discounts for bulk orders and loyalty rewards for frequent
customers.

7. Product

Our primary products will be ube, sticky rice, and turon, which are
traditional Filipino dishes. We will also offer a selection of drinks,
including water, soda, and iced tea. All of our products will be prepared
using fresh ingredients and traditional cooking technique to ensure the
highest quality and authenticity.
 8. Promotion

We will promote our food truck through a variety of channels, including

social media, word-of-mouth, and local events and festivals. We will also
offer special promotions and discounts to attract new customers and
encourage repeat business.

V. Management and Organization

Ube Delights will be owned and operated by two entrepreneurs who

have a passion for Filipino cuisine and a desire to bring these traditional
dishes to a wider audience. One partner will be responsible for the
overall management and operation of the business, while the other will
focus on the marketing and promotion of the food truck

1. Production

We will prepare and cook the ube, sticky rice, and

turon in the small kitchen area of the food truck. All
of our dishes will be prepared using traditional
cooking techniques and the freshest ingredients to
ensure the highest quality.

2. Manufacturing Process

The manufacturing process for our dishes will

involve preparing the ingredients, cooking the
dishes, and plating and serving them to customers.
All dishes will be cooked to order to ensure
freshness and qualities.
3. Personnel

The food truck will be staffed by two full-time employees,

one for the kitchen and one for customer service. We may
also hire additional part-time staff as needed to meet the
demands of the business.

4. Inventory

We will maintain a small inventory of ingredients and

supplies, including ube, sticky rice, and turon
ingredients, as well as utensils and equipment for
cooking and serving. We will regularly restock our
inventory to ensure that we have a consistent supply
of fresh ingredients’.

5. Location

The food truck will be located in a high-traffic area in

the city, near office buildings, schools, and
residential areas. This location will allow us to reach
our target market and generate a steady stream of
foot traffic.

6. Suppliers

We will source our ingredients and supplies from local

suppliers who can provide us with high-quality products at
competitive prices. We will also prioritize working with
suppliers who share our commitment to sustainability and
social responsibility.
VI. Financial Plan

i. Income statement

Our income will come from the sale of ube, sticky rice,
and turon, as well as drinks. We expect to generate a
profit within the first year of operation.

ii. Balance Sheet

Our balance sheet will include the cost of purchasing

ingredients and supplies, as well as the cost of operating
the food truck, including rent, utilities, and employee
salaries. We will also allocate funds for marketing and
promotion to help grow the business.

Detailed breakdown of expenses for the ube delight’s food truck business plan.

RENT 0.00 PHP per month

UTENSILS 0.00 PHP per month
INSURANCE 0.00 PHP per month
INGREDIENTS 0.0/ PHP per month
SUPPLIES 0.00PHP per month
EMPLOYEE SALARY 0.00PHP per month
MARKETING AND PROMOTION 0.00 PHO per month
LEGAL AND PROFESSIONAL FEE’S 0.00 PHP per month
MISCELLANEOUS EXPENSES 0.00 PHP per month
TOTAL EXPENSES 0.00 PHP per
It’s important to note that these estimates are just rough estimates and will likely
vary based on the specific needs and circumstances of your business. It’s a good
idea to do some research and speak with industry professionals to get a more
accurate idea of the expenses you can expect to incur.

List of Pricing for the products that will be sold at the Ube Delights food truck;

UBE 50.00 php

STICKY RICE 50.00 php
TURON 50.00 php
OPERATING EXPENSES 0.00 php
NET INCOME 0.00 php

It’s important to note that these figures are just rough estimates and will likely vary
based on the specific needs and circumstances of your business. There are many
factors that can affect a business’s revenue and expenses, such as competition,
market demand, economic conditions, and more. It’s a good idea to do some
research and speak with industry professionals to get a more accurate idea of the
financial performance you can expect for your business.

ASSETS: AMOUNT:

Cash 20,000 php

Inventory 10,000 php

Food truck 200,00 php

Equipment and utensils 150,000 php

TOTAL ASSETS: 280,000 php

 LIABILITIES: AMOUNT:

Loans 100,000 php

Account payable 20,000 php

TOTAL LIABILITIES: 120,000 php

EQUITY:

Owners equity 160,000 php

TOTAL OF LIABILITIES AND 280,000 php

EQUITY: